owes

The most viral player of the 2026 World Cup owes his global popularity to AI and Chinese fans

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Erling Haaland has been one of the most talked about players for weeks in a World Cup that is giving endless topics of conversation beyond the games, which at this point are a bit of the least important thing. His imposing physical presence, his deadly style of play and his apparent affability off the field they seem almost scripted to build a cult figure. And there is a little of that. The famous video. In mid-June, a video began to circulate of the Norwegian striker having dinner in a restaurant, and being startled when he saw his own reflection in a mirror. One post on X alone racked up over 31 million views in a matter of days, and currently has more than 42. In reality it is not Haaland, but a sketch by Chinese comedy duo Jin Long and Qiu Qiumuch more exaggerated and clearly false. The comic was polished to make it more realistic and Haaland’s face was superimposed using AI. The account, specialized in shocking videos made with generative artificial intelligence, published similar videos from other points of view in successive days. All false: the internet was already immersed in an unstoppable fever. Big in China. Before the World Cup, Haaland was already a cult figure in China. The forward joined Weibo and Douyin, the Chinese version of TikTok, on June 6, and in less than a month he added 1.6 million followers on the first platform and 5.2 million on the second. The hashtags related to him have exceeded 490 million views on Weibo alone. The two Haalands. Chinese fans have two versions of Haaland: on the field he is the “Nordic cyborg”, an almost inhuman scoring machine. Outside of him is Habao, a clumsy and charming giant. Besidesin recent months he has starred an advertisement for a Chinese herbal drink and he has tried to speak Mandarin on camera, fueling that contrast that his fans find irresistible. A song about him, titled “Haaland (Ha Ha Ha)” and set to the melody of ‘Moskau’, by the German Eurodisco group Dschinghis Khan, can be heard in Chinese AI montages, including the advertisement. Your personal Snapchat accountwith more than 5 million followers, works as the raw material of this entire ecosystem: selfies from unflattering angles, comparisons to ‘Shrek’, improvised questions and answers. Some real content, made by oneself, which is then reprocessed by others with generative tools until it is impossible to distinguish the origin. Official AI. Not all the synthetic material with Haaland was born without permission. In 2023, photographer David Yarrow He portrayed Haaland alonewaist-deep in an Oslo fjord, dressed as a Viking. Looking ahead to this World Cup, the Norwegian football federation called Yarrow again to repeat the session with the entire team. The result, titled “The Vikings are coming“, shows the 26 players armed with swords and shields in front of a longship, and it was Haaland himself who promoted the idea of ​​this sequel. From there, the iconography got out of hand. Fans flooded the networks with AI-generated variants (Haaland in full battle, with armor and ax raised) that blur the line between mythology sponsored by the federation and fiction conceived by fans. Furthermore, as could not be otherwise, far-right accounts attracted to Haaland as a symbol of a white, blond and physically imposing man, have especially actively shared this Viking content. The fanon. According to Wired in its article, AI is facilitating a new relationship between fans and their idols: fanon (as a nod to “canon”): material that the public invents to fill in the gaps left by the official canon. There has always been this approach to the lives of celebrities, but generative artificial intelligence summarizes the artisanal work of before, of photomontages and manipulated videos, in a few minutes. As a source of astonishingly realistic material (how many of the hilarious images of Haaland on the field of play that you have seen are real?), sponsors, federations and representation agencies have before them a new panorama, which does not only affect footballers. Singers, actors, influencerscelebrities of all kinds… if they don’t have an attractive enough life or personality, fans will make it up for them. The abyss that opens before them is obvious. In Xataka | The biggest mystery of the World Cup is why all the boots are pink: the answer is very simple to understand

‘Matrix’ or ‘Cyberpunk 2066’ owes everything to them

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arrives at Prime Video the new television series based on the legendary anime ‘Ghost in the Shell’and which is the first adaptation of the franchise that does not pass through the hands of its original managers, Production IG, in three decades. The project has fallen this time to Science SARU, the studio behind ‘Dan Da Dan’ and ‘Your Color’, with Toma Kimura (known as Mokochan) at the helm, in his directorial debut. Since Masamune Shirow published the original manga in 1989, Major Motoko Kusanagi has gone through very different versions without ever giving rise to a closed continuity. Mamoru Oshii directed the 1995 film that would end up influencing the visual imagination of classics like ‘The Matrix’, and that film was followed by series like ‘Stand Alone Complex’ or the OVA collection ‘Arise’. In 2017, Hollywood tried a controversial adaptation starring Scarlett Johansson. But this could be the definitive version. The series sets the action in 2029, with Kusanagi at the head of a unit specialized in cybercrimes which will end up being integrated into Section 9 of Public Security. The approach is closer to the original manga than other previous versions, including plots and characters from the original story that were left out of previous adaptations. So we may be looking at something very close to a definitive version of the work. Additionally, Mokochan has earned the respect of fans for his promise not to use artificial intelligence in any shot of the series. Everything has been done with traditional techniques. ‘Ghost in the Shell’ is part of a series of anime productions that are attracting attention for their iconic value: in addition to this ‘Ghost in the Shell’ there is the remake of ‘The Fist of the North Star’, already released, and the second season of ‘From forty-something peasant to legendary swordsman’. In Xataka | Today in streaming, one of the most epic box office failures of recent decades receives a portrait worthy of its legend

If you bought your house before 2013 and paid off the mortgage with its sale: The Treasury owes you money

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If you bought your house before 2013 we have good news for you: now you will be able to recover up to 1,356 euros on your tax return thanks to an important change in the way in which the Treasury recognizes mortgage deductions. If you used the money from the sale of your home to pay what you mortgage pendingthis change in Treasury doctrine can directly affect you. The new resolution of the Central Economic-Administrative Court (TEAC) opens the door for thousands of taxpayers to review their statements from recent years and request returns that they couldn’t ask for before. An opportunity to save on rent. The Central Economic-Administrative Court (TEAC) has dictated a change of doctrine in a resolution in which he has clarified that, if you use part of the money from the sale of your house to pay off the remaining mortgage, you can also deduct that amount on your income tax return. This changes the way the Treasury saw things until now and may mean recover more money on your taxes. Previously, you could only deduct mortgage payments while you lived in the house and owned it. If you sold the home, you lost the deduction from the day of the sale, even if you used part of the money to pay off the mortgage. An example to understand it easily. The TEAC resolution has been based on the binding consultation of a taxpayer from Santa Cruz de Tenerife, so his case can serve as a practical example. This taxpayer sold his home in June 2018 and used 10,202 euros of the amount obtained from the sale to pay off the mortgage. At that time, the Treasury only allowed him to deduct the installments paid until May, the month before the sale of the home, because the cancellation payment for the same, although it is part of the investment in that home, was no longer counted because it was no longer his property. With the new TEAC criteria, this cancellation with the money from the sale can also be deducted and therefore the excess withholding in personal income tax that was not previously recognized can be recovered. This represents a real change for those who have sold their house and paid off their debt with the money from the sale, since their right to the deduction does not disappear the day they sell the house, but remains in force as long as they use that money to pay the cancellation of their mortgage. Conditions to access the deduction. As and as they remember in IberleyIn order to benefit from this deduction, a series of conditions must be met. The first condition is that the home had to be your habitual residence until the moment of selling it. The second condition is to have purchased that home before 2013 and to have applied the personal income tax deduction prior to its sale. The maximum base for calculating the deduction is 9,040 euros per year, and the Treasury allows you to deduct 15% of what you pay for the loan. That leaves a maximum deduction of 1,356 euros per year which, if you had not applied it after the sale of the home, you can now claim if applicable. Review of declarations from 2021. From Idealistic stand out that, although this deduction is only for those who bought before 2013, those taxpayers who have sold their home and canceled the mortgage since 2021 can review their returns to see if the personal income tax deduction was correctly applied, including that final cancellation amount. This means that there may be pending returns for those who did not claim it at the time and meet the requirements in the years between 2021 and 2024, as long as their term has not expired. In Xataka | Just in case Madrid had few problems with housing, now it adds one more: US millionaires investing in the city Image | Wikimedia Commons (Jordiferrer, Ruth Leong)

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