OnePlus

OnePlus closes in Europe and Realme closes in China. This is the logic that explains why it is not the other way around

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Oppo has confirmed the movements that had been circulating for weeks about the future of OnePlus and Realmein an official announcement that sheds light on the future of each brand. The result is almost a mirror image between China and Europe: where one brand disappears, the other stays. And vice versa. What Oppo has confirmed. The distribution is like this: in ChinaRealme closes. OnePlus and Oppo remain. In Europe and SpainOnePlus closes. Realme and Oppo remain. Realme UIRealme’s customization layer, disappears and merges with ColorOSthe one from Oppo. Realme users will be able to voluntarily update to ColorOS, although there is still no confirmation of which model range this update will reach. The commitment to support and updates for devices already sold is maintained in both cases. The important nuance. It doesn’t matter how it was told in China: Realme does not disappear in Europe. It is an easy distinction to lose if international coverage simplifies the headline as “Oppo closes Realme” without further context, because the announcement is born in a Chinese key. In Spain and the rest of Europe, Realme continues to sell normally. The brand that is leaving our market is OnePlus, something that has already been talked about for months and that we counted a few days ago as something imminent. Between the lines. That Oppo closes different brands in each region depending on the strength they have there says a lot about its strategy. Realme has been the most aggressive brand in terms of price for years in markets such as Spain, France, Italy and the United Kingdom, with a commercial pull especially among the young public. In China, on the other hand, it is Oppo that dominates the terrain and Realme weighs less: It is the third after Huawei and Apple. Closing where it does not pay off and maintaining where it does work is a purely pragmatic and accounting balance decision. There is a second reading that the announcement has not yet clarified: it would not be strange for Oppo to distribute its brands by range in addition to geography, leaving Realme the entry and mid-range and reserving the high range for Oppo. The CEO suggests something like this, whose statement sent by the brand includes the phrase “OPPO’s European business remains stable, with strong momentum in the premium flagship segment.” On the other hand, the Realme that arrive in Spain in the coming months could be the successors of the low and mid-range OnePlus that the brand continues to manufacture in China with another logo. And now what. The announcement closes, on paper, the months-long mystery about the future of OnePlus in Europe. What remains to be seen is the fine print: what happens with Realme outside of Spain, up to what range the migration to ColorOS reaches and if the price distribution between Realme and Oppo confirms the hypothesis of the low range disguised as Chinese OnePlus. In Xataka | OnePlus 15, analysis: if the question is how long the battery of a high-end device should last, this mobile is the answer we wanted Featured image | Xataka

OnePlus is preparing to leave Europe and the United States. I had been sending signals for months that this was going to happen.

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OnePlus and Oppo are going to announce in the coming days a total withdrawal from two large markets such as the United States and Europe, according to the German media has advanced WinFuture. Neither of the two companies has confirmed it in public yet, but the evidence has been accumulating for months and this time they all fit. What has happened. WinFuture cites internal sources who speak of “fundamental changes in strategy” that will be communicated this week, a classic euphemism to say that OnePlus is going to stop selling new models in two of its historical markets. There have already been press conferences behind closed doors with specialized media in which neither OnePlus nor Oppo have wanted to explain the reason for the closure. There will be no new launches of mobile phones, tablets or wearables in Europe or the United States. He stocks What remains will be settled in the coming weeks. Devices already sold will maintain software support until the end of their life cycle. India and China are left out of the announcement, although the brand will lose its independence there and will become a cheap line within Oppo. The context. This doesn’t come out of nowhere. In January, a report –without clear sources– he was already talking about dismantling and OnePlus denied it. In March, 9to5Google public that the global withdrawal could come in April. In April, the brand itself admitted that it was “evaluating its roadmap” in Europe, while also cutting its workforce in the region, with layoffs focused on communication, marketing and sales. The team that explains, advertises and sells a brand to the public is not fired if that brand is going to continue to need to be explained, advertised and sold. Then came the rumor of a merger with Realme, the leak that OxygenOS would be integrated into ColorOS (Oppo’s software) and, finally, OnePlus’ own websites in Germany, Spain and France They began to redirect buyers towards Oppo products. Between the lines. The replacement plan has an obvious crack. Oppo wants to fill the gap left by OnePlus in Europe, but its phones do not cost exactly the same. OnePlus built its entire brand on the promise of delivering high-end specs at a mid-range price tag, the “flagship killer” with which it was born in 2014. Replacing that proposal with a more expensive catalog is not a change of logo but a change of a brand’s target audience. There is another fissure that is caused by those who are still their clients. In several EU countries Complaints about unfulfilled guarantees have multiplied: users whose OnePlus headphones damaged under warranty receive compensation a voucher of 199 euros for an online store that barely has stocksand which also does not allow the voucher to be applied to the few remaining discounted products. Some have already opened complaints with the European Consumer Center. When after-sales service begins to systematically fail months before an unconfirmed closure, it stops being a customer service problem and becomes an exit signal. We saw it in Spain with BQ. Yes, but. OnePlus already denied similar rumors in 2023 and did so again in January of this year. Neither of the two denials has aged very well. Neither OnePlus nor Oppo have confirmed anything yet an official confirmation. From Xataka We have contacted Oppo and their response has been to explain to us that they are in talks with the regional teams, waiting to get more information to share. They neither confirm nor deny it, something that says a lot after years of categorical denials every time this rumor arose. Meanwhile, the accumulation of coincidences (execution departures, website redirects, software merger, empty store, guarantees that They are paid with hardly usable vouchers…) leaves little room for the benefit of the doubt. Why is it important. OnePlus was born in 2014 selling the promise that you didn’t have to pay more to have the best, and that promise ended up costing it its own identity: the brand was absorbed by Oppo in 2021which pushed its co-founder Carl Pei to leave to found Nothing. Since then, OnePlus has been losing room for maneuver within the group until it has become, by all indications, more of a label than a company with its own criteria. Its disappearance in the West closes the cycle of an idea (that of the premium mobile without a premium) that the market itself has been eroding as the differences between ranges have become smaller and Chinese brands have preferred to compete by volume rather than by differentiation. And now what. He OnePlus 15 It remains as the brand’s probable last major launch in Western markets. In parallel, similar rumors are circulating about other second-rate Chinese brands, but this week we could have the official announcement of the OnePlus outcome. In Xataka | Nothing is the most fascinating mobile phone brand in years for a very simple reason: it doesn’t sell mobile phones Featured image | Xataka

Nothing has done with CMF what OnePlus and Xiaomi did not know: divide before betraying each other

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Carl Pei released Nothing in 2022 with the classic manual of technological ‘covering’: A distinctive design. An aggressive price. An anti-narrativeestablishment. But some time later he did something that no brand in his position had attempted: he cloned himself before he grew up. ‘CMF by Nothing‘is not just any sub-brand. It’s an insurance policy against the cycle that killed OnePlus’ mystique and tamed Xiaomi. Let’s go in parts. The pattern is known: A brand emerges promising “more for less” and building a tribe with early adopters that they feel part of something exclusive. The forums are burning, unboxings They go viral, people practically tattoo the logo. But commercial success eventually requires betraying that promise: you raise prices, chase better margins, and normalize. We have seen the same process in two brands dominating that space in two stages: OnePlus went from “flagship killer” in 2014 to sell mobiles indistinguishable from Oppo around 2018. Xiaomi went from being the Robin Hood of telephony in 2017 to having 1,200 euro models in 2021. In 2025 it’s already going for 1,500. It’s not that they are hypocrites, it’s that that position cultural requires smallness. As soon as you grow big enough to matter, you’re no longer credible as an alternative. Xiaomi tried it with POCO and Redmi, but without all the conviction. POCO was born in 2018 with the F1 as flagship killer perfect, direct heir to the original Xiaomi mystique, and this year it has given a brutal terminal like the F8. But instead of keeping the brand as a permanent outlet for purists, they let it languish with erratic launches, confusing positioning and some constant cannibalization with Redmi. And Redmi, although successful in volume, never had its own narrative beyond ‘Xiaomi, but cheaper’. They were functional subbrands, but not cultural. And CMF is the opposite: it has a recognizable design from fifteen meters, and most importantly, explicit permission not to last. Xiaomi wanted POCO to grow and mature. Nothing knows that CMF must burn bright and short, and when it goes out, they will light another match. CMF breaks this logic because it externalizes the growth hacking to a separate entity. Nothing can chase premium (and is doing so, Their prices rise discreetly every year) without contaminating the narrative indie. Meanwhile, CMF inherits the role of “brand of the enthusiast who knows”: singular design, brutal prices, no pretense of long-term sustainability. It is disposable by design, but consciously so. When CMF burns or has to raise prices, Nothing can launch another sub-brand and repeat the trick. They have turned the inevitable betrayal into a rotation maneuver. The interesting thing is that this can work precisely because Nothing does not pretend. OnePlus promised not to change and it changed. Xiaomi built an incredible base of Mi Fans and then the phenomenon faded away. Nothing from the beginning structures its growth as a fork: If you want to continue being early adopterhere you have CMF. If you want to join us in the premium life, here is Nothing. There is no betrayal because there was never a promise of immutability. It is a brand that understands that maturing means disappointing, so it institutionalizes disappointment in its brand architecture. Possibly the genius is not in CMF, but in having understood that the “enthusiast’s position”, the brand that “those in the know buy”, is not a long-term sustainable brand identity, but rather a industrializable growth phase. Just like adolescence: you can go through it just once, or you can design a system where there is always someone in your business family as a teenager while you mature and start coming home whenever you want, earn your own money and stop hiding your tobacco. OnePlus and Xiaomi played Peter Pan and that stage is over. Nothing has built a nursery. In Xataka | Nothing Phone (3a) Lite, analysis: it seems like black magic that a mobile like this costs less than 250 euros Featured image | Shawn Rain

There are almost 6.000h in the little OnePlus 13s

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Manufacturers have been increasing years The size and price of phones. So much that a 6.3 -inch device today is a compact device, and the standard is raised about seven inches. The more useful surface the motherboard has, the more space there is for its components. But the small smartphone still has potential. And if not, tell them to Sales of The iPhone 15 and 16 or the Pixel 9 Pro. In this premium mobile line, relatively compact and with practically all the specs that can be requested, the OnePlus 13s is born. It is, next to Samsung Galaxy S25one of the few compact mobiles with the best market processor. A phone that will not be sold in Spain, but we have not wanted to stop throwing the glove through the cry to the sky that represents: Small mobiles can have everything. OnePlus 13s Technical Card OnePlus 13s Dimensions and weight 15.0 x 7.1 x 8 mm 185 g SCREEN 6.32 inches 1.5K resolution AMOLED LTPO Adaptive soda of 1 to 120 Hz 10 -bit color depth Dolby Vision and HDR10+ PROCESSOR Qualcomm Snapdragon 8 Elite RAM 12 GB LPDDR5X STORAGE 256, 512 GB BATTERY 5,850MAH 80W Supervooc fast charge Rear cameras 50 MP, F/1.8 Main sensor (OIS) 50 MP, F/2.75 Telefoto Sensor (OIS) Front camera 32 MP Operating system Android 15 based on color Connectivity Wifi 7 5G SA/NSA Bluetooth 6.0 PRICE Not available in Spain Small and well finished. The OnePlus 13s, of OnePlus 13it only has the name. It is a completely new design, different from what we have historically seen in the high -end family of the Chinese manufacturer. It is also different from any OnePlus Nord that we have analyzed in recent years. It has a glass and aluminum finish, a fairly discreet camera module, and one of the best sensations in hand in any compact mobile. Being so “small” (15 centimeters high), you get perfectly to the volume and ignition buttons, although they are somewhat higher in the account. The screen is great. 1.5K resolution, LTPO type (can move between 1 and 120 Hz) and with compatibility with both HDR10+ as with Dolby Vision. The brightness is 1,600 nits something that It may seem especially low. The reality is that the panel looks great in the sun and, although it is not one of the best, not promising absurd peak glitters that are only appreciated in specific pixels and HDR content is not a bad practice. Being smaller, it is much more ergonomic than the OnePlus 13. I have not missed more inches (I do not consume much multimedia in this format) nor do I consider that, really, it is a small mobile. This button sounds to me. And, speaking of buttons, The Alert Slider says goodbye to embrace a programmable volume button. OnePlus has been inspired (and quite) in Apple for its interface, which allows access to the following elements: Mind Space Sound and vibration Do not disturb Camera Flashlight Recorder Translate Screen capture No action The main novelty is the Mind Space. It is an independent app that allows you to record, summarize and archive screen content through AI. Just leave the button to analyze the contents, which will be saved in the app. It is a function that reminds a lot of Essential Space of Nothing And that, in my particular case, I can’t find especially useful. It is not the only novelty in AI, this OnePlus is finally added to the car of the functions seen in other devices with Gemini Nano: Native Gemini Integration, translator APP, photographs edition … OnePlus, at least in this device released in China, adds to an already essential trend to lead in telephony. The best hardware of the moment. We have been thinking that if a mobile is small, it has to make hardware concessions. It is not so. This phone comes with the Snapdragon 8 Elite12 GB of LPDDR5X type RAM, storage of 512 GB and a 4,400mm² vapor chamber. Yes, there are also small mobiles with steam chamber. The battery is 5,850mah and Silicon-carbona simply spectacular capacity for a device with this size. During the time I have passed with him, autonomy has seemed especially good. It is a telephone that does not even drain even taking photos in full sun, recording video or passing the most demanding benchmarks. It is the best proof that, even if it is a small phone, the hardware does not have to have cuts. Including battery. This phone has each and every one of the features that a flagship has to have, neither more nor less. 1x | 2x | 4x The cameras. OnePlus style. Quite processed photographs, with more account and excess contrast. It is not a muscle problem: it carries a sensor Lytia 900 of the latest generation Sony, the same as some phones of almost 1,500 euros. It is not, eye, a bad camera. The photographs are Pintones and will convince most users. But I am sure that he will not fight for a top 3 this year. The second camera is a 2x teleobjective that allows zoom 4x Lossless (I do not lose just quality) I liked the behavior, since it does not lose too much quality with respect to the main sensor, despite being much smaller. OnePlus has dispensed with the ultra wide angle on this phone and, call me crazy, but I prefer that it is not if your quality is mediocre. Record up to 4K (this processor supports up to 8K), it is incredibly fast shooting and it is one of those cameras where you take out the mobile pocket, you take the photo you are thinking (without surprises in the processing) and voila. It is not outstanding, but notable. Power, you can. This mobile is a very clear reflection that, if the industry has turned to increasingly large mobiles, it has been for a combination of economy of scale, market demand and large margins by selling “ultra … Read more

OnePlus was the last bastion of the silence button. He has just replaced him to get into the AI ​​car

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Apple was the first company to bet on A button that facilitated access to the functions of silence and sound. A simple idea, well executed … and with margin of improvement. There was OnePlus in 2015, to achieve it with the OnePlus 2 and his Alert Slider. OnePlus’s idea allowed something related to Android’s own nature and its three sound modes: silence, vibration and sound. It is a button that had been accompanying us for ten years, and that was destined to follow The same destination as Apple’s: Be replaced by something different. OnePlus was one of the companies back I was staying in the. He always opted for the balance between power and price, but artificial intelligence is already an essential in every smartphone that wants to aspire to fight the best. The death of alert slider The immediate consequence has been The death of alert sliderwhich has been replaced by what OnePlus now calls Plus Key. The first point to highlight is that this button will become customizable. Yes, it is exactly the same change you made Apple with the iPhone 15 Pro. We can start multiple actions, such as changing sound profiles, open the camera, start recordings or start translations. But, beyond the programmable functions, OnePlus wanted to go one step further and differentiate thanks to AI. This button will serve to activate AI Plus Mind, a new function centered on the Mind Space. Many new names, but the concept is easy to understand. Mind Space is a space within the phone (an app) in which We can save information related to events, photographs, audio recordings… is something very similar to what we recently saw with the Essential Space of Nothingand use artificial intelligence to make summaries out of the contents we have stored. The operation is easy: when you are sailing through any app that shows information that is of value (schedules, reservations, details of an ad), you press the new button (if you have it scheduled) or slide with the three fingers up. The content will be saved automatically in the Mind Space, it will analyze its content to extract the key data and can add them directly to your calendar. This function will be released in the OnePlus 13s, a brother of the brother of the OnePlus 13. For those state -of -the -art devices, such as 13, this function will come by OTA update. Climbing to the AI ​​car In addition to working in this new button and accompanying him from the Mind Space, OnePlus already has his “OnePlus Ai” ready. A set of artificial intelligence tools. Ai voicestrce: Record calls and meetings directly from messaging apps or video calls, then summarize them and translate them automatically. Ai Call Assistant (soon in India): Integrated in the ONPLUS 13S phone app, it will allow you to summarize calls or translate them in real time while talking. Ai translation: Unifle in a single app all translation functions – text, live voice, camera and screen – to facilitate communication in several languages. Ai Search: It allows to search naturally and conversational between files, notes, adjustments or calendars. Ai Reframe: Analyze your photos, detect the main subject and propose different automatic frames to improve the effortless composition. Ai best face 2.0 (Available in summer by OTA): Automatically correct group photos where someone has come out with closed eyes or bad face. It works with up to 20 people and even with images taken from other mobiles. With these new functions, OnePlus wants to start fighting in a competed land already mandatory for any manufacturer. Image | Xataka In Xataka | The mobile the AI ​​promises, but I only see repeated tricks. The real ace under the sleeve is called “agent” and comes on the way

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