We’ve been telling ourselves for 100 years that breakfast is the “most important meal of the day.” The problem is that it is not true

They’ve been hammering us with that slogan for so long that it should be true. That is, if from different speakers they proclaim that under no circumstances should we skip breakfast, it will be because it is lunch. most important of the day. But how we already pointed herethe studies on which they have relied to affirm this are conclusive. It also does not seem true that it is good to have breakfast to “start the day with energy”, nor that it reduces our appetite throughout the day. So who and why started proclaiming it? The history of breakfast is like many other social uses, something that has more to do with the roots of the context from which it came than with an innate need of our body to practice it. Several things came together between the 19th and 20th centuries so that breakfast became established as just another meal in Western societies. The first, the change of production model. Before, workers, mostly rural and dedicated to work in the fields, ate breakfast quickly whatever was out therelike last night’s leftovers. It wasn’t so much a meal as it was an appetizer. With the arrival of cities and the industrial revolution, work schedules were established. The workers, who spent the entire day working, saw the benefit of eating something before going to work. From 1822 onwards And here things started to get interesting. Progressively, the more money American workers were able to earn, they ate more meat. It was the star product to eat in the morning. They could prepare a meatloaf, a chicken or beef dish in the same way they would at lunch or dinner time. And all of this cooked with butter. The dyspepsia or indigestion became a public health problem on the level that obesity is now. The people of North America ate poorly, foods that were too heavy and altered their intestinal flow. People who needed to eat very well to go to work. The 19th century was also the time when western doctors They began to worry about nutritional health, germs and, later, vitamins. Thus, while the newspapers and magazines harshly criticized the problems caused by dyspepsiathe industry and the market naturally looked for a substitute. There came muesli and cereals, then minimally processed flour or corn that in many cases had to be soaked before consumption. The initial flavor and appearance of the cereals was that of military porridgebut they were attractive to a large part of the consumers: it seemed like a “health” productnot like those red meats that prevented good circulation. Furthermore, it was a food that I didn’t need to be preparedas easy as putting them together with a little milk so you can swallow them and go to work. Replacing big meals in the morning with a light product The health of the population improved, which is why many doctors and cereal merchants used this slogan to expand their consumption: breakfast is the most important meal of the dayand that is why you should take care of yourself early in the morning. Is practically the same idea of ​​health that whole grain houses continue to sell us so that we can lose weight. Corn flakes arrive Breakfast then began to be seen as the solution to all the problems. For the little ones, without a good breakfast they would not be able to reach their maximum level of effort at school. Also alcoholism It was caused by lack of food in the morning. According to certain prestigious doctors of the period, morning hunger encouraged the employee to begin to abuse the bottle until he became dependent on it. Some vendors went even further and talked about how their cereals They could cure malaria and appendicitis. Already then the cereal was promoted as “organic” foodAs we see today, some products are sold more expensive and not necessarily with better nutritional results. But the beneficial halo of the cereal remained and extended to the breakfast ritual, whether it was processed wheat, fruits or other foods. breakfast had come to stay. From the 19th and 20th centuries we move to the 21st century, when the saying, never sufficiently proven by science, has already been established as an immovable truth. Cereals have long been no longer tasteless porridge but small ones processed sugar balls in boxes with smiling animals that bill billions of dollars a year. And there is another agent that, for years, has been interested in making sure you remember that “breakfast is the most important meal of the day” and, therefore, eat quite well: fast food chains. Some essays have pointed out how the marketing of companies like McDonalds or Starbucks is being much more aggressive in morning products such as McMuffins or cheesecakes than in foods at lunch or dinner time. According to them, the new big dispute is here. While many workers have already decided on their meal locations, there is an increase in people who is going to breakfast at chains outside the house. And how mornings are the time for routinehumans tend to choose one place or another to have our breakfast and not leave the pattern except in case of emergency. If McDonalds gets you to go to their establishment in the morning, in a way you are marrying them gastronomically. And, well, you know, it’s the first meal, so it’s okay if it’s a little excessive, you’ll burn it off throughout the day (this, as we already explained, it is not completely contrasted). Thus, from a creditable beginning in which citizens’ nutrition was improved, we have moved to a point where the industry has been adapting to our tastes and modifying our diet to the point of harming us all. Although, if we think about it, the phrase is still as true now as it was 300 years ago: “breakfast is the most important meal of the day.” It is the most important. And the most discussed. In Xataka | We knew … Read more

McDonald’s has a problem in Japan with the dolls of ‘One Piece’ and ‘Pokémon’ of the Happy Meal: they sell too much

McDonald’s is running in Japan with a reception of such caliber for his Happy Meals that he is being forced to cancel promotions early. First with letters from ‘Pokémon‘And then with dolls from ‘One Piece’the traditional gifts of their children’s menus are being grass of collectors that are generating A crisis not only foodbut also of image. What happened. This last August McDonald’s He has been forced to cancel a promotion: They gave cards Pokémon with his Happy Meal, but franchise collectors were presented at restaurants to buy large amounts of menus, interested in the cards and with the intention of reselling them, as collected a company statement. Then they got rid of food, which led to a “massive food waste”, only three days after the start of the campaign, on August 11. Some solutions. To solve the problem, before the definitive cancellation of the promotion, McDonald’s established a maximum of purchases per person, but the collectors raffled the ban on tail several times. The hamburger chain also asked the country’s online sale platforms that they did not accept, or at least they will limit the Pokémon cards to carry the McDonald’s seal. None of that was enough and forced the chain to suspend the promotion in record time. One Piece, again. The phenomenon It was repeatedin a very short time, with ‘One Piece’. The popular anime series was going to be subject to the next promotion of Happy Meal, but seeing what happened with Pokémon, the chain has momentarily canceled the campaign, which would have started on August 29. McDonald’s is facing a dilemma: to make toys attractive enough to sell hamburgers, but not so much to generate problems. It is not the first time. Pokémon may seem almost isolated (after all, according to experts, We talk about the object collectable more expensive in the world. But it is not the first time that this happens to McDonalds, which has already been seen in similar situations on other occasions: the K-Pop group BTSFor example, launched a menu in 2021 in 50 different countries. In some as Indonesia there were problems of minor stocks and disturbances. In 2015, on the occasion of the 50th Anniversary of the Independence of Singapore, McDonald’s launched some hello kitty dolls in limited edition, dressed in typical costumes of the country, which caused very long queues and existent problems. Finally, and leaving Asia, in the United States in 2022 McDonald’s announced a menu In collaboration with the urban clothing brand Cactus Plant Flea Marketwith four characters dressed in firm’s clothes. On the same day of the launch the menu was already exhausted. China is guilty (says Japan). There is another example of frustrated promotions that has a lot to do with it: in May of this year, McDonald’s canceled a Happy Meal promotion where they included dolls from the ‘Chikawa’ manga series. They disappeared in hours And the chain detected that it could be due to the posterior resale among collectors, in fact also observed that it was organized purchase networks. According to Some clients came to comment on social networksthey were Chinese resellers who used the orders via mobile to exceed the maximum of four orders per person that allowed McDonald’s. Many of the Happy Meals items later appeared, in effect, on China’s sale and collecting websites. Header | McDonald’s In Xataka | ‘Pokémon TGC Pocket’ is breaking it and rightly: Pokémon’s card game is thought to the millimeter

What to do with all that meal at room temperature

The day After the blackoutendless doubts, anguish and uncertainties They gather in the Spanish population. But there is one that nobody can ignore: what do I do with what is inside the refrigerator? That is to say, After more than 12 hours without lightCan we safely consume what we have stored? How can we know? This is what experts say What to do during a blackout? Although this group of recommendations goes something late, it is good to review it to analyze what we have done during this blackout and what risks we have exposed. And the general answer is: nothing. What experts recommend is Do not open refrigerators and freezers; or do it as deeply. To start, because, In general terms And if we do not open the doors, the refrigerators can keep an adequate temperature for food up to four hours. The freezers, up to 48 hours if they are full (24 hours if it is at half capacity). And every time we open the doors, “we lose time” useful. As Gemma del Caño explainedperhaps the only exception is to open them only to group food because they are better preserved. And then? If the temperature has exceeded 15 degrees, it is a bad sign. If they have not reached it, it is best to go food for food. The general recommendation is to discard: Fresh or raw meat and fish of any kind. Salads of any kind. Leftovers of pasta and rice. Preparations with raw or little cooked eggs. Sauces, broths and fillings. FIAMBRES AND OPEN CHARCER. Guisos, soups, stews and potajes. Fish, seafood or meat cans and open semi -conservations. Raw eggs. Already cut fruits and vegetables. Pre -cut and/or prelavated green leaves. Cheeses and other open fresh dairy products. Lácteos desserts and sweets or with cream or egg fillings On the other hand, foods that endure better: Whole fruits and vegetables. Yogurts and other free fermented dairy products. Hard cheeses. Foods without expiration or preferred consumption date. Completely cooked eggs (better discard if they have been exposed to more than 5ºC for more than 4 hours). Acid sauces, with vinegar, salty or sweet (vinaigrettes, soy sauce, barbecue sauce, ketchup, mustard …). Pickles and pickles. Jams and jellies. Sauscids and guys unopened (sausage, fuel, sausage, serrano ham void, cecina …). Not only have to look at the smell (which can deceive us), but the general state. In addition, we can take into account the expiration date (or preferred consumption) when making the decision. How to know if food is right or is wrong? As a general rule, experts agree that it is better to prevent cure. Faced with the doubt, The recommendation is simple: Throw it. And it makes sense: an poisoning can be very dangerous and no one can generate advice that is applicable in a general way. For example, A key aspect It is the power to which we had the device working: if it was at a lower temperature (about 2-4ºC) it will remain cold longer than if it was at a higher one (at 5-6ºC). At the moment of truth, the final assessment can only be made. Cook (and clean) well. That is the last part of the matter: everything that stays in the fridge should be cooked very well to minimize risks. In the same way, if there is food in poor condition, it is not enough to throw it. It is recommended Clean the refrigerator; Remove the drawers, scrub them and disinfect them. Image | NRD In Xataka | How to know if the food of the fridge and freezer has broken down into a blackout: what to do after 10 hours without light

McDonald’s launches a new Pokémon Happy Meal

McDonald’s made new announcements before ending the first month of the year with the launch of new Pokémon Happy Meal starting January 21 and for a limited time in all restaurants in the country. The popular happy meal, which will be available until the end of February, comes in four designs inspired by fan-favorite Pokémon: Rayquaza, Charizard, Pikachu with Dragonite, and Roaring Moon. The new Pokémon Happy Meal arrives in stores nationwide for a limited time.Credit: McDonald’s | Courtesy It is about the McDonald’s third collaboration with Pokémonlet us remember that in 1999 was the first when the first Pokémon movie was released and Pokémania occurred. And the most recent was in 2021 to celebrate Pokémon’s 25th anniversary, according to Today. What does the Pokémon Happy Meal bring? The new Happy Meal includes a Pokémon TCG booster pack featuring four of the 15 collectible Pokémon TCG cards from this edition of the Pokémon Happy Meal. Plus, it comes with a sticker sheet that you can use to decorate whatever you want, including the included Pokémon poster. The Happy Meal has traditional options such as: 4-piece McNuggets, 6-piece McNuggets or hamburger, a drink, fries and apple slices. This edition of the happy meal comes with digital surprises, Since with every purchase customers make from McDonald’s app suits, they will get a free in-game bonus in the Pokémon TCG Pocket app. This is a one-time redeemable code that allows players to unlock 24 Hourglasses and 12 Wonder Hourglasses. Pokémon Go players will also be able to visit PokéStops or sponsored Gyms at all McDonald’s restaurants in the US, according to a release. The excitement of the Happy Meal The box has the fans’ favorite characters.Credit: McDonald’s | Courtesy McDonald’s senior marketing director Guillaume Huin, ““There is nothing more exciting than being able to offer campaigns to our fans with partners we are fans of.” This campaign seeks to offer a product that has a special appreciation from fans. “Just like McDonald’s, our fans have a deep nostalgia and love for the Pokémon brand. “We are thrilled to take advantage of those great memories and create a new moment of fun and happiness with the new Pokémon Happy Meal.” Keep reading:

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