Duolingo was the fun, brave company we loved that taught us languages. Today it is sinking in the stock market

Most people never manage to turn their ideas into business successes. Luis von Ahn (Guatemala City, 1978) has achieved it twice. The first, when he created reCAPTCHA and sold it to Google in 2009 for a small fortune. The second, years later, started from a much simpler concept. Learning languages ​​was a painso von Ahn wanted to turn that into just the opposite: something fun. This is how it was born Duolingoa company that taught how to speak languages ​​with a strong component of gamification. You already had to go to an academy or spend long periods of time in online courses: you could learn words, phrases and pronunciation through small tests when you were on the bus or waiting in a queue. Duolingo achieved the most difficult thing: making us like each other (and fall in love) Learning with Duolingo was fun and comforting. The small rewards worked and turned it almost into a video game that little by little more people became fond of. The snowball got bigger and bigger and Duolingo became one of those companies that already seemed likeable at first. It seemed that everything it did was done well, and little by little the company took important steps to become the giant it is today. The certifications arrived who wanted to rival the famous TOEFL exams, their platform for schools, and more and more languages. Some, like japanesewere a challenge. Others, like the Klingon or the high valyriumwere above all a diversion that consolidated the fun and cool image of the company. Then things started to get interesting because Duolingo wanted to not only teach us languages ​​to speak, but also programming languages. He was encouraged to want to serve as a tool so that the little ones They learned to read and write. And for the young and not so young, Duolingo wanted to become private mathematics teacherof music or even chess. All of this ensured that over the years Duolingo managed to solidify that company image that Not only did he solve real problems, but he did it in a friendly, friendly and fun way.. In 2021 the company decided go public and after a couple of relatively calm years, the shares began to rise in value significantly. Everything seemed to be going great for the company. And then everything went wrong. AI has mortally wounded Duolingo, but not because of what we think When OpenAI presented GPT-4o in June 2024, many of us saw the future. One in which you no longer typed on your computer or on your mobile screen: it was enough to talk to him. That promised to transform many segments and kill some others, and among those threatened were companies like Duolingo. At the time it wasn’t so obvious, but when we saw that kid solving a math problem With the help of AI, it was not difficult to imagine that education, as we had known it, could have an expiration date. Curiously, that didn’t seem to affect Duolingo too much. The company continued to grow, but then two things happened. First and foremost, a major blunder. Luis von Ahn advertisement in April an “AI First” vision in which I would bet on artificial intelligence as a new great tool for your growth. The message sounded like “let’s do without the human being,” and although von Ahn tried to clarify things, the damage was done. After that, the debacle. Duolingo shares began to plummet. But the thing didn’t end there. The second of those turning point events occurred in August, when GPT-5 demonstrated that one could build a custom Duolingo for, for example, learn french in a fun way. People stopped being in love with Duolingo and they began to criticize her precisely because of what had made her succeed. There was too much gamification and, as i said a user on Reddit, “for me the reward for learning a language is learning the language.” Source: Cinco Días. Stocks continued to fall almost steadily. These days Duolingo presented financial results, and the curious thing is that although they were good, they were not good enough for Wall Street. The firm reached 135 million active monthly users (50 million use it daily), 20% more than in the same period of the previous year. It also rose 34% in paying users. Although one would think those numbers were fantastic, they also warned that the forecasts for the fourth quarter were not so optimistic. Result: new stock market debacle. So much so that the shares have plummeted 64% since reaching their highs on May 1, just after the “AI First” announcement. Since then, Duolingo’s drift has been worrying, and the coming months will undoubtedly mark its future even more. The company is in a difficult moment, and the rise of AI may end up causing those experimenting with their chatbot to realize that starting to learn languages ​​​​is as easy as telling ChatGPT “I want to practice my English with you a little. Correct me when I say something else and suggest small exercises” out loud. That is the great challenge for Duolingo going forward. In Xataka | How to practice languages ​​using artificial intelligence

languages, experience and higher studies the keys to double it

The debate on whether wages have increased enough for workers Do not lose purchasing power He has been on the table for more than five years. A ELABORATED STUDY by Infojobs He has revealed that during the first semester of 2025, the average salary offered in Spain – that is, the figure in employment offers – has reached 27,552 euros gross per year, which represents a 2% increase compared to the closing of the previous year. An analysis that coincides With the data of CaixaBank Researchwhich figure the interannual increase in wages in August 2025 at 1.9%. An insufficient increase. The Employment Platform has analyzed the offers published during the first half of 2025 and has detected an advance in the salary average that companies offer in their job offers. This increase occurs in an economic context marked by year -on -year inflation of 2.7% in August, according to INE dataand a GDP growth forecast Around 2.5%. The Infojobs report clearly indicates that the 2% increase in the salaries offered is insufficient against prices rise, so the purchasing power of households suffers. The progression of the salary offered evidence that the salary improvement fails to compensate The increase in life: the salary increase observed during the first half of 2025 has been lower than 3% that the same platform registered at the end of 2024 and barely greater than 1.6% of 2023. Thus, the general salary evolution must be considered in parallel to the Accumulated loss of purchasing power suffered in recent years. Again, academic titles make a difference. The arrival of AI has caused some Technological gurus consider that having higher studies already They are not so important. However, the Infojobs and unemployment data They point out that higher degrees do have a great impact on the quality of employment to which it is accessed. The report emphasizes that having a higher education degree is one of the main factors for Improve remuneration offered, especially in technical profiles and positions of responsibility. Thus, a technical electronics engineer goes from an average salary offered from 25,568 euros to 31,831 euros when the offer requires higher degree, which represents an annual gross difference of 6,263 euros. In management positions as logistics director, the report indicates that the salary offer increases by more than 6,000 euros with respect to the base when such educational level is required. In this way, the higher degree translates into a greater capacity to access already salary improvements. Experience is a degree … and you pay. Professional experience becomes another fundamental element To improve retribution Base on the offers published by companies. According to the data collected, accredit between two and four years of experience allows access to offers with higher wages, especially in health and technological fields. For example, in the Nurse post Responsible for general care, the average salary can reach 52,802 euros when experience is required, which is more than 15,000 euros compared to the base salary. In other technical positions, such as ICT network administrator, the difference is close to 7,000 euros; Specialization and work experience are crucial to access more competitive salaries in the Spanish labor market. Know languages ​​opens doors. Talking languages ​​is Another skills that allow access to jobs with better salary, especially in technical sectors and positions related to internationalization. According to the study, offers to cover the vacancy of an industrial electrician can move from an average remuneration of 27,891 euros annual gross to 43,747 euros when it indicates that it is indicated that Languages ​​are requiredwhich means an increase of more than 15,800 euros. For an electromechanical engineer, the difference can exceed 13,000 euros gross per year. Paradoxically, in the hospitality sector, where Language domain It is almost essential, the salary increase is less valued than in technical positions, assuming an annual salary improvement of 3,300 euros for the position of restaurant director. Studies, experience and languages: The Blessed Trinity of Employment. The data suggests that, although it is true that by separate any of these skills it achieves Improve job remunerationthe combination of the three allows to achieve the greatest salary progression. When the three powers are added in an offer, the average remuneration can exceed more than 20% the reference salary for that position. In the case of IT analysts, the combined progression places the average salary at 43,980 euros, almost 6,800 euros more than the base remuneration indicated when the offer does not indicate any of those requirements. Also in industrial and administrative areas the effect is considerable: for example, the average salary of accountants goes from 25,583 euros to 31,144 euros, which represents 5,561 euros apart. Thus, the sum of titration, experience and mastery of languages ​​constitutes the decisive formula to access the highest wages. In Xataka | If the question is which countries have more workers with higher studies, the answer is not Spain Image | Unspash (Yitzhak Rodriguez)

What is and how your “practice” option works to help you learn languages

Let’s explain what it is The new function Practice of Google translatorwith which the app aims to compete with Duolingo and other tools to learn languages. It is a new evolutionary leap fed by artificial intelligence, and that gradually comes to some users. We are going to start the article explaining what this tool is to know its concept. Then, we will explain in a simple way the basis of its operation. What is the way Practice of Google Translate The Google translator is an application with several functions. The main one is that you write one thing and the app translates it into other languages, but over time functions have been added such as translating the text of an image or translating a conversation between two different languages. Practice is a new function that is beginning to arrive To the application. It is a button inside the app, just like using the camera or entering the conversation mode. And its goal is to help you practice a language. This option allows you practice a language with real language and daily usejust what you would need to establish a conversation with someone. Of course, the application will not teach you from scratch, and you will need to have a basic knowledge of the language to start perfecting it. Although in the future they will add the possibility of learning from scratch. The Google translator It will generate personalized lessons with artificial intelligence depending on the needs you have. Come on, you tell him what context you want to learn, and lessons will be shown to practice the language. The function of Practice It has not yet reached all usersand will do it little by little for the next few weeks and months. The normal thing is that you do not have it yet, so if you are looking forward to trying it you will have to look every time the app is updated. How to use this mode The first thing you have to do is enter the application of the Google translator, and configure it to translate texts of the language you want. For example, if you want to practice English, configure the app to be the language from which you make a Spanish translation. Now, click on the button Practice that will appear below at all if you have the function activated. This will take you to a screen where You must say what motivates you to learn The language. Here, you will have to say What is your goalif you want to learn the language to travel, to work or chat with friends or family. This will cause lessons to adapt to this context. After writing this, click on Start practice. This will take you to a screen where you will see Several cards with recommended situations optionseach of them with a different practice. It can be a practice of confirming keys of a reservation, or another situation based on the needs you have set up before. Choose the card you want and click on the button Practice. When you press on the practice button on one of the options, you will go to the lesson. Here, you will see that Each lesson has several exercisesbeing able to listen and understanding what you tell you or saying something with your voice in a conversation. If you get stuck, the app will offer clues when you don’t know what to say. In the exercises we talk, the Google translator will recognize what you say, even if you pronounce things slowly or clumsy. There are also other exercises from other styles, such as Recognize words in phrases you hearand much more. And if there is something that does not convince you, you can generate the exercises again. Captures | Eduardo Marín In Xataka Basics | Best translator: 22 tools to translate texts, websites, pdfs, conversations or photographs

How to practice languages ​​using artificial intelligence

Let’s tell you several ways in which you can Practicing languages ​​using artificial intelligence. These are several resources that you can use to improve your knowledge of the language, something for which you can use conventional AI models such as Chatgpt, COPILOT, Deepseek either Gemini among others, although at some point we will mention another tool of artificial intelligence. We are going to divide the article into several points, each of which is A different method to learn English. We do so because the needs of each person can vary, and it is not the same to want to practice a conversation than to test your knowledge or correct a writing. Use simulated conversations The first method is the simplest, You can tell Chatgpt to hold simulated conversations to make an exchange of messages in the language you decide. This will help you maintain daily or specific conversations for erales, and thus improve your fluidity speaking You can start with a Prompt as “Hello, act as a waiter in Paris. I want to practice how to ask for food in French.”and then start the exchange. Then you can also ask you to make grammatical corrections or suggestions to have more naturalness. Ask the AI ​​to correct a text Another thing you can do is write a text in the language you want. Then, You ask the AI ​​to make a correction To find errors. You can ask for it with a prompt like this: “I’m going to send you a text, and I want you to make me spelling and grammatical corrections, explaining the mistakes that there are. Also give me style suggestions so that it seems more natural,”. The thing is to write that request in Chatgpt, Gemini or a similar artificial intelligence, and when I tell you that you agree, that you hit the text, then you fight it whole and send it to it as if it were a message. The AI ​​will generate a list of errors and corrections well explained. You can do this even to improve your native language when writing. A bonus track is that you can Use extensions for computer or browser that correct errors based on artificial intelligence. The most important and reliable is that of DEPLa famous popular translator for being much better than Google’s, and who has applications for Windows and Mac, and also extensions that indicate when you write a text the mistakes you are making. Have spoken conversations Many AI chats already have free functions to maintain voice conversations, so that you listen to what you say and then answer. You can also do this to try Maintain a conversation in another languageasking him to make you corrections of your mistakes. For that, you can start the voice conversation by telling you something like “You are going to be my English teacher, and we will have a casual conversation in this language. But when I make a grammatical error you have to explain in Spanish”. And after this, just start talking. Ask for help with words and vocabulary You can simply ask the AI How are concrete words or phrases say In the language you want, one of the simplest aids. And then, the artificial intelligence bot will answer you and give you an explanation of possible meanings. You can also ask you to create a list and vocabulary for concrete issues, such as trips, businesses, meals, and so on. Thus, you can learn new words in the language you want. Ask for translations with explanation When you want to translate a topic, it is easy for you to simply turn to an ordinary translator and hit the result that gives you. However, you can also ask the AI ​​to do A translation with grammatical explanations. Something like “I want you to translate the text that I am going to hit you to English, and add grammatical explanations and comparisons of structures between the two languages.”. Something like that will give you a much more didactic translation. You can also ask you to make more natural alternative translations, or after the translation ask you to explain why you have translated certain phrase in such a way. Come on, you can level translations To learn language things in the process. Ask for a curriculum “I want to start learning English from scratch, and I would like you to do a study plan adapted at the beginner level, with resources recommendations.”. Only with such a prompt, AI can help you organize a study process by offering resources. Ask for exercises and exams Finally, You can ask you to do exams To test. You can do this in different ways: you can ask you to generate the template of an exam, or you can ask you to tell you questions of an exam and correct your answers. You can also ask for loose exercises, that ask you several questions several related to a theme. In any case, it is important that you specify THE EXAM AND LANGUAGE LEVELin addition to mentioning whether you want to do it on concrete topics or concentrate on environments or types of conversation. You can also specify that it is grammatical, spelling, or whatever you want. You can also ask you to generate games to learn languages By way of exercise, such as hanged, where you have to say letters and guess the word before making a certain number of mistakes. In Xataka Basics | 22 useful and not so well -known free artificial intelligence tools

Against forecast, Mayan languages ​​are seeing a resurgence. The most surprising is where: USA

Destiny sometimes has the most unexpected surprises. The arrival of Donald Trump to the United States presidency has put in Diana to immigration as one of the problems Washington administration priorities. At the same time, in a turn of events very difficult to anticipate, Mayan languages ​​are making their way and extending … in the United States. From the highlands to Oakland. I told it in an extensive BBC report last week. Aroldo, a young man from San Juan AtitánGuatemala, undertook a trip of more than four months to arrive in California after the death of his father, carrying little more than his mother tongue: THE MAM. This language, with roots in the Mayan civilization that flourished thousands of years ago, is today one of the many that are finding A new home in the United States through indigenous migration from Mexico and Central America. Yes, far from disappearing, Mayan languages ​​such as Mam and K’iche ‘ They have gained strength On the other side of the border: not only are they heard in streets, Radios and local media of places like San Francisco Baybut they have become some of the languages more common in court United States migratories. Invisibilized community. The story has many readings. One of them: the rise of these languages ​​shows a cultural complexity that has been ignored for decades. The American immigration system Classify as “Hispanics” To all immigrants from Spanish -speaking countries, overlooking that many (such as Aroldo and thousands more) They do not have Spanish as a mother tongue, and even some simply They don’t speak it. This classification erases the social, cultural and linguistic differences that exist within Latin American migrant communities and, very important, complicates the provision of basic services. In this regard, The BBC counted that researchers such as Tessa Scott linguistspecialized in Mam language at the University of California, Berkeley, denounce that grouping all Guatemalans under the label of “Hispanics” generates errors of interpretation, lack of adequate performers, legal difficulties and rising before traumas or structural discrimination, often origin of the exodus itself. Of ancestral languages ​​to today’s rights. There is much more, since the expansion of Mayan languages ​​is not only a consequence of physical displacement, but also cultural resilience. At present, it is estimated that more than six million people speak one of the More than thirty languages existing Maya, with mam, k’iche ‘, Yucateco and q’eqchi’ as the most spoken. These languages, which come of the proto-demand spoken before the year 2000 AC, they are so different from each other that a Mam speaker cannot understand THE K’ICHE ‘and vice versa. Many survived centuries of colonizationto extermination of the hieroglyphs during the Spanish evangelization and to subsequent institutional oblivion. However, its vitality (and use) continues thanks to the orality and use of the Latin alphabet, imposed in colonial times, which allowed them to keep them alive in civil records, testaments and community acts still preserved in files. Mayan codices The Mayan heritage. The British media counted in his report that some of these languages They have left their mark In global languages ​​without many knowing it. He term “cigar”for example, derives from the Maya Siyar, and “cocoa” (chocolate base) also has Mayan origin, being introduced In Europe By Fray Bartolomé de las Casas. Although the hieroglyphic writing was eradicated by being considered pagan, its modern rediscovery, driven from the second half of the twentieth century by American linguists, Russians and more recently by native speakers, has allowed recover your complexity and beauty. Today, groups Like ch’okwoj either Chíikulal uuchben ts’íib They organize workshops, manufacture t -shirts and print cups with old glyphs to bring new generations to their written legacy. A growing diaspora. It is another of the legs that reflect this Language expansion. Mayan migration to the United States has left a mark both in countries of origin and in receiving communities. In places Like San Juan Atitánthe economic model has gone from subsistence agriculture to remittance dependence (sending money from abroad). “Migrating is what our people argue,” affirmed to the BBC Silvia Lucrecia Carrillo Godínez, Mam teacher. Migration has not only transformed its economy, but also its aspirations: learn to add, subtract some Spanish and leave for the United States has become A common strategy of social mobility. Transforming cities. In the Bay of San Francisco, the Mayan communities initially They settled in the Mission Districtbut by increasing the costs of life, many moved to the East Bay, especially Oakland and Richmond. In fact, so much so that they said that in San Juan it was enough to say “I come from Oakland” so that the inhabitants understand the migratory context. There, in the midst of Californian fogs, Aroldo and as many as he has found a community united by language and traditions. Participate in festivities, they receive Mam messages by WhatsApp And they dream of once again built a house in their homeland. Language as shelter. If you want also, in a world where migrations often imply loss, the persistence of Mayan languages ​​represents a form of cultural resistance. In it case exposed in the BBC Through Aroldo, the MAM is not just a means of communication: it is a link with childhood, family and history. In the house where he lives with his cousins, he insists that his nephew (who is already going to an English -speaking school) speaks first Mam, then Spanish, and finally English. As He indicates“The language makes the earth less surprise.” Thus, far from being a vestige of the past, the Mam de los Maya travels with him as a compass and testimony of a living civilization that reinvents himself in an unpublished and surprising way: in the United States now. Image | Деяненко юиана лександровна, Pikpick, Dave Cooksey In Xataka | The Maya played football. And now we know that under the courts they buried a hallucinogenic surprise In Xataka | The languages ​​of the world are disappearing faster. We have a suspect: climate change

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