Airlines justify price increases with additional premium services. All except one: Ryanair
The increase in operating costs It is making it increasingly difficult for airlines to offer low-priced flights. The low-cost They are becoming less and less, and with each passing year the prices of their tickets increase. Airlines have found a simple way to justify that increase: offer more comfort with wide seats and extra services that sound like luxury. Ryanair, however, does the opposite. Although the Irish company is forced to raise the price of its tickets, the company is reluctant to include any “luxury” options to justify the price increase. The boom in “premium” seats. As and how he published The New York Timestraditional airlines are dedicating more and more space on airplanes to seats for “premium” tourist class, with larger seats and improved services. This allows them to charge much more for those seats, while maintaining the number of passengers. The data they point because tickets for these “premium” tourist zones cost up to five times more than a normal one and represent close to 15% of revenue per passenger. According to data of Financial Timesuntil 2028, the number of seats of this type will grow by 11% each year, while the basic economy class stagnates in terms of sales. With this new “premium” tourist model, airlines earn more for each person who travels, without having to squeeze passengers into increasingly tight seats. The low-cost ones join the cart. Such is the success of this model, that even low-cost airlines have begun to offer packages with more services and, of course, with a higher price. Companies like EasyJet or Frontier Airlines They sell “premium” options with priority boarding, seat selection or even complete vacation packages. This adds extra costs to the way you work. The problem is that these added services make the ticket more expensive, so now they depend more on charging for the large baggage check-in or reservation changes. This makes them lose their price advantage and brings them closer to traditional airlines. Their response has been to stop competing for passenger volume at a low price, and now they seek to offer prices equivalent to a single ticket on a conventional airline, but with extra amenities. Ryanair does not take the bait. Ryanair has already announced that the price of your tickets will increase up to 9% in 2026. The company has achieved keep your costs very controlled placing its expenses per passenger and kilometer at only 4.5 euro cents, compared to more than 7 cents for rivals such as EasyJet or Eurowings, or 9 cents for British Airways. Keeping operating expenses low is what allows Ryanair to continue with its low pricing policy without having to offer “premium” features. Something in which its CEO seems not to give in one bit, judging by the clash in X between Elon Musk and Michael O’Leary for connectivity WiFi on airplanes. Musk claimed that more and more airlines were offering WiFi connection packages on their flights as a “premium” option, and criticized Ryanair for not including it. The response from the controversial CEO of Ryanair was immediate, ensuring that he was not going to offer anything that would increase the operating costs of his planes, and the installation of a Starlink antenna increased fuel consumption. That ignited the spark of a small brawl in which Musk threatened to buy the airline but O’Leary knew how to take to his field. Costs are the key. As demonstrated by the latest financial balance of the Irish airline, savings and containment of operating costs are the secret of Ryanair’s success which, with its refusal to pay the increase in Aena rates and at the price of fuel, it recorded profits of 2,540 million euros in the last half of 2025. While the rest of the airlines must resort to “premium” services to justify their price increases. Ryanair seems to be comfortable with its role as stingy in services to its passengers, and prefers to continue betting on a strategy of low prices and moving a highest percentage of passengers. For now, that model works for them. In Xataka | The CEO of Ryanair would govern a country like his airline: a “low cost” state with millionaire politicians and cuts in services Image | Ryanair
