Anthropic has not raised the price of Claude. He has invented something better: token inflation

“Don’t worry, it costs the same.” That was Anthropic’s message to announce the launch of its new AI model, Claude Opus 4.7. In that statement they made it clear that “the price remains the same as Opus 4.6: $5 per million entry tokens and $25 per million exit tokens“There was, however, fine print, because the model is better but to achieve it it reasons more, and that means one thing: more tokens. And the more tokens you consume, the more the AI ​​bill goes up. Anthropic already warned. It should be noted that in that official announcement Anthropic did not hide the facts. In one of the paragraphs he clearly explained how Opus 4.7 “thinks more” and that has a direct impact on token consumption (we highlight the difference in bold): “Opus 4.7 is a direct update to Opus 4.6, but there are two changes worth keeping in mind as they affect the use of tokens. First, Opus 4.7 uses an updated tokenizer that improves the model’s processing of text. This means that the same input can generate more tokens (approximately 1.0 to 1.35 times moredepending on the type of content). Second, Opus 4.7 performs deeper analysis at higher effort levels, especially in the later phases of agent scenarios. “This improves its reliability on complex problems, but also means generating more output tokens.” Or what is the same: when it responds, Opus 4.7 uses significantly more tokens than its predecessor, and that is important because the output tokens are much more expensive than the input ones. In the specific case of Opus 4.7, five times more expensive ($5 versus $25). What is a tokenizer and why does it matter?. Large language models (LLMs) do not process text directly, but rather convert it into units called tokenswhich are fragments of words, symbols or characters. The tokenizer is the mechanism that makes that conversion. Anthropic has decided to update the tokenizer in Opus 4.7, arguing that its new system improves how text is processed. The direct consequence: the prompt that previously generated 1,000 tokens now generates up to 1,350. And since it is billed per token, the effective cost rises even though the price per token has remained the same. Confirmed by third parties. Simon Willison, a well-known analyst and popularizer in this field, created a tool to measure the difference in token consumption with the Claude Opus 4.6 and 4.7 API. He took the official Opus 4.7 ‘system prompt’ and ran it through both models: With Opus 4.6 it generated 5,039 output tokens With Opus 4.7 it generated 7,335 output tokens This represents a growth of 1.46x tokens between Opus 4.6 and Opus 4.7, even greater than that indicated by Anthropic (1.35x). For images the difference is even more extreme since the token consumption is up to 3.01x. There is an important clarification here, because there is support for images of up to 3.75 Mpixels and that higher resolution causes consumption to increase significantly. Bill Chambers, another X user, published another tool called Tokenomics that also allows you to compare token consumption between both models with any prompt. The aggregate ranking of all users who have tried this tool shows that the average increase is 38.6%, very much in line with what Anthropic points out. And also think more. As we said, this new model applies two changes in its way of acting. The first is the aforementioned tokenizer: the same input is converted into more input tokens. The second is the fact that the model now “thinks more” before responding, which means more token consumption. Opus 4.7 arrives with a new “effort” level called xhigh, located between high and max. Anthropic has decided that now the default effort will be precisely xhigh for all plans, so both mechanisms contribute to this higher token consumption. As Anthropic itself indicates, “Opus 4.7 thinks more about high effort levels, particularly in later turns in agentic settings. This improves its reliability on difficult problems, but it does mean that it produces more output tokens.” Criticisms on networks. The reaction of users has been clear and there are various examples on networks such as X or Reddit in which said users criticize the changes. On Reddit a thread titled ‘Opus 4.7 is a serious regression, not an improvement‘It already has 3,200 votes and 800 comments that sum up that this new model ignores instructions, hallucinates and lies, It’s “dumber”has become too complacent or even lazyand “talks too much”, which also contributes to the cost of each consultation. Many complain that their Pro and Max paid limits are running out faster than before due to these changes. Some users claim that Opus 4.7 is the first sign that Anthropic may has gone too fast for the first time when launching a new model. Anthropic reacts. Criticism about the cost and behavior of the model has made those responsible for Anthropic try to clarify things. Borys Cherny retweeted a message from the company in which was spoken how the “/usage” parameter in Claude Code allowed us to show what kind of things our API or usage plan is spent on. This same engineer, who is the person most responsible for the development of the aforementioned Claude Code, also indicated that since his new model now uses more tokens, in Anthropic they had increased the fees of use of the models, although without giving specific details. The pattern that repeats. For weeks now the user community he complained about what noticed a “regression” in the behavior of Opus 4.6. Although it is impossible to verify or validate it, there were many users who complained on networks about how the performance of the model had gotten worse in your tests. Now they have just launched a model that promises to be better than the previous one, but that ends up costing more to use if you are not careful. Both events draw a pattern: that Anthropic is increasing its revenue without announcing price increases as such. What users … Read more

Inflation has made the Lotus cookie the “affordable luxury” of Generation Z

In the English town of Bridgnorth there is a restaurant that bathes its fried chicken in cream and Lotus biscuit crumbs. And there’s no need to go that far: anyone who stops by this week Champions Burger in Alicante You’ll see how this spicy Belgian snack has become the star ingredient, with dozens of people lining up to devour viral burgers dripping with caramelized cookie cream. A quick look through social media is enough to confirm that this little cookie has jumped from screens to menus around the world. But the question is: how is it possible that a small gift, which in the 90s was nothing more than the free accompaniment they gave you with your coffee at the hairdresser, has become a cult product worldwide? The answer, surprisingly, has less to do with baking and much more to do with macroeconomics. To understand the phenomenon, you have to travel to 1932, to the small Belgian town of Lembeke. As explained The Wall Street Journalthat was where the grandfather of the current CEO of Lotus, Jan Boone, created the recipe (which only five people in the world know today) for his particular version of the speculoosa traditional European dessert. The company’s first big leap occurred in the eighties, when, after a shortage of peanuts, the American airline Delta began to distribute this snack on its flights under the name “Biscoff” (a contraction of biscuit and coffee). This gave a generic item an aura of exoticism and air travel. Today, they manufacture 20 million units a day and invoice more than 1,000 million euros annually, as detailed The Times. But the real catalyst for its current success is its positioning. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains in Guardian that Biscoff’s triumph responds to “accessible indulgence.” In a context where the cost of living is stifling consumers, “people are looking for simple ways to feel like they have done something special,” says Harris. Biscoff offers a nostalgic taste, with individual packaging that gives it a premium feel, but at a price that is affordable to anyone. It is, in essence, a cheap luxury. Doom spending: buy so as not to think This concept fits perfectly with a worrying economic and psychological phenomenon that is defining Generation Z and millennials: he doom spending (or catastrophic expense). This habit is defined as the irrational and impulsive expenses made by young people in the face of the overwhelm they feel for the economy and its future. Instability, inflation and job insecurity have created a feeling that traditional milestones are unattainable goals. When the initial payment of a mortgage requires tens of thousands of euros that you do not have, spending just 3 euros on a package of imported sweets or 6 euros on a slice of viral cake becomes a survival and consolation mechanism. This establishes a mentality of “live in the moment”. Morgan Housel, behavioral finance expert, analyzes it in Fortune explaining that this expense is a natural reaction to not having a clear purpose or being able to reach the great steps of adulthood. Seeing heritage purchases as unattainable, young people find refuge in smaller, more everyday material luxuries. However, the relief is temporary. The magazine verywellmind provides psychological perspective of the matter: when we make these purchases to alleviate anxiety, our brain releases dopamine. But once that momentary pleasure fades, “we are left with overwhelming feelings of guilt, remorse, and an intensified sense of anxiety,” psychologist Christopher Fisher explains in that medium. Added to this is what Ylva Baeckström, a finance expert, defined as a “false illusion of control”. In a world that young people perceive as chaotic – a pessimism fueled by the chronic consumption of bad news on the Internet – shopping becomes the steering wheel of a car that, in reality, they do not drive. A native recipe for social networks The role of social networks in this cocktail is fundamental. Biscoff is a native social media recipe. Content creators like Ashley Markle or Fitwaffle accumulate tens of millions of views cooking with this cream, feeding back the desire for immediate consumption. According to data from Intuit Credit Karma43% of Gen Zers admit that TikTok directly influences their impulsive spending. However, this generation is fully aware of the problem in which is immersed. While 41% of young people from Generation Z admit to practicing doom spending and panic buying, at the same time, a similar percentage (around 44%) are trying to adopt lifestyles low-buy (buy little) or no-buy (not buy anything) to try to build savings and pay off debt. It is a constant struggle between the need to save in a suffocating economy and the uncontrollable impulse to seek small doses of happiness and dopamine through consumption. “We want to conquer the world,” confessed Jan Boone, CEO of Lotus, to The Times last year. Judging by the numbers, the supermarket shelves and the countless videos on social media, he is achieving it. But Biscoff’s global triumph is not just the story of a well-baked sweet or a brilliant marketing strategy born in the airline aisles. It is the edible reflection of our time. The next time you see someone digging a caramelized cookie into a cheesecake in front of their phone camera, remember that you’re not just watching a simple viral recipe. You are witnessing the “lipstick effect” of the digital age; the small, sweet and affordable lifeline of a generation trying to chew the anxiety of an economy that is slipping out of their hands. Image | Andrea Piacquadio and Shameel mukkath Text image | Nano Erdozain Xataka | Traveling with a dog is increasingly common, so the European Commission has decided something: mandatory passport

The average salary in Spain has grown up to 1,987 euros on average. Inflation leaves us 578 euros a year in the pocket

The average salary in Spain maintains Your upward trend of 2021, managing to link fifteen consecutive quarters of interannual ascent in the State as a whole. This climb leaves the average salary in its historical maximum, according to The semiannual report points ‘Adecco of opportunities and employment satisfaction’ monitor ‘that has been monitoring wages and the Workers’ satisfaction. Best average salary for all. The average salary in Spain has received A remarkable improvement Since 2022.al and as indicated by the authors of the Adecco Group report, this recovery is due to a 3.8% increase in nominal wages during 2024. Despite the good data, the authors of the study remember that this increase is the second lowest of the last fifteen quarters, only ahead of the 3.4% increase recorded in 2021. With this increase, the average salary in Spain is located in the historical maximum of the 1,987 euros per month on average and, for the first time in the series, no autonomous community has an average salary of less than 1,600 euros per month. Rich autonomy, poor autonomy. Despite this generalized improvement, there is still a large salary difference depending on the community in which it is resided. The best average remuneration is given in the community of Madrid and the Basque Country, with average salaries of 2,384 euros and 2,248 euros respectively, followed by Navarra and Catalonia that close the group with salaries above 2,000 euros. At the tail in salaries we find Andalusia, with an average salary of 1,750 euros, the Canary Islands, with 1,668 euros and closes the Extremadura list with 1,641 euros on average. However, despite registering the lowest average salary in Spain, Extremadura is the one that has received the greatest interannual increase, with 7.4%, which has allowed it to cut distances with the Canary Islands. The purchasing power is improved. Although the salary increases They are always good news, the inflation can dilute them cutting the purchasing power of those salaries. By putting salaries in relation to prices, Adecco Group Institute has observed an improvement in the average purchasing power of salaries, encrypting the increase in 578 euros per year for the whole of Spain, which implies an improvement of 2.5% average in its purchasing power. “Even so, the purchase capacity of the current average salary is 7.9 % lower than the largest purchasing power of the historical series, reached in 2009,” the authors of the report point out. Inflation ballast. Again, the autonomous fluctuation of inflation has made differences in this data. The ones who have seen their purchasing power most have been the workers of Balearic Islands and Madrid, with 1,351 euros and 1,213 euros per year of improvement respectively, followed by the Region of Murcia and Extremadura with 871 euros and 757 euros a year. However, despite generalized improvements, two communities They have lost purchasing power In the last year. The salary increase in Cantabria could not cushion inflation and its workers lost 72 euros of purchasing power per year. Worst are the data of the Canary Islands, whose salaries lost 209 euros a year in purchasing capacity. In Xataka | How much is really charged in Spanish technology: of the 27,000 euros as Junior at 170,000 euros Image | Unspash (Sam Moghadam)

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