humor

A year ago, when we publish The first report on Scroll brandits creators had just discovered that they had played “a sensitive fiber of Spanish humor.” Today, with more than 26,000 followers and 3,000 published holders, Carlos and Fran, the two friends after This account They have become something that neither they expected themselves: a daily reference of online humor. Its formula is simple but devastatingly effective: Create fictional sports holders that carry the logic of the clickbait and from the most refined football industry to the absurd. “Carvajal, smiling and relaxed, visits the podcast of ‘La Pija and La Quinqui’: ‘No Leo Podcast’”. “They discover a new marine species that already qualify as the ‘Michel Salgado’ of the ocean.” They are examples of how they make the mundane through impossible connections. Sometimes carrying the absurd to the extreme. Scroll’s genius lies in its ability to condense the comic potential that already exists in sports journalism and take it a step further, where reality is not an impediment but a springboard towards the surreal. Image: Scroll brand. Its headlines work as small works of conceptual art: Each contains several layers of meaning, cultural references and an internal logic that, despite being crazy, is credible within the current media universe. A complex reality after the viral The dimension of its success transcends traditional metrics. “There is a decompensation between number of followers and real impact,” explains Carlos. The phenomenon extends through invisible channels: “We are aware that the screenshots roll for private messages,” he adds. “Many people from football and media know us, even if they don’t follow us directly.” “We are expanding and stretching the gum to absolutely demential limits,” Fran explains from the video call. “But what makes us very happy is that We have generated a kind of quite dense and above all very positive community. We do not receive virtually any Haatebut a lot of love. “ A holder of those who connect points: Melody’s bad result in Eurovision 2025 and Mourinho’s mythical press conference in 2011 and his “why”. Image: Scroll brand. The transformation has been remarkable. If a year ago they were a creative experiment of two friends, they are now a phenomenon that has dissipated the doubt of whether it would be an ephemeral fashion. Even transcends the screens. “The other day I was in Barcelona watching a game in a bar and asked two people in the bar if they knew Scroll brand. When they saw that I was scroll they did not give credit, “Fran says.” It is really reaching all the places in Spain and is becoming part of the life of people. “ However, after viral success a complex reality is hidden. “There is an important decompensation between symbolic achievements and material achievements,” Carlos admits. “We feel that we are doing something for love of art, very cool, that fills us and we have a brutal impact, but we have not seen a hard for this.” Even the total absurd requires sophistication. In this case, for the choice of a very specific profile. Image: Scroll brand. And the comparative grievance: “Many accounts that make much less own content that are sure to monetize much more,” says Fran. “Carlos and I are not super specialists in getting money to our ideas. It gives the feeling that we have arrived a little late at the party, “he says in reference to the time of X. This decompensation has led them to a turning point. “If in a year we are the same as now, it will be something negative,” says Fran. “We have to expand the horizon and take it to the next phase.” The roles have been divided: while Carlos maintains daily production since “the most absolute trench”, Fran studies ways of monetizing the project. Coffee for coffee growers, subtle humor. This headline was published when Xabi Alonso was announced as the new Real Madrid coach. Image: Scroll brand. The challenge of creative sustainability Scroll brand productivity is superhuman, especially considering that they combine it with their work and with their personal lives: “We make an average of ten daily tweets of which seven are very good, two are great and one is regular,” says Carlos. “Uninterruptedly throughout the year.” This intensity has led them to the limit: “We are already spending a time that is at the limit of our personal and family limitations and commitments.” The evolution of their creative process reveals how they have professionalized something that was born as fun. “We have developed a radar to know what things are ‘hot’ in terms of today,” explains Carlos. “Ten seconds of Timeline In X it is what we need to detect if the theme of such a player or such a situation is hot. “For example, they recently resorted to A freshly fallen wegow. Image: Scroll brand. The clearest example was Jacobo’s goal in the 95th minute of Real Madrid vs Mallorca, who gave him a last hope for LaLiga: “I was with adobe express in my hand, the first thing that occurred to me was ‘San Jacobo’, and thirty seconds passed from the goal until we uploaded it. We were faster than faster than Brand, who wrote the same“Carlos recalls. His masterpiece is a cape joke If there is a moment that defines its cultural impact, it was The headline about Huijsen and Crash Bandicoot 2. “It has probably been The one that has had the most interactions of history“, explains Carlos. Three million impressions in X, only in the official post.” I was hot The theme of the physical attractiveness of Huijsen’s motherI remembered The famous Forocoches textI joined it with a certain legend of a Real Madrid player and with something as absurd as the Crash Bandicoot 2 “. Image: Xataka. The headline worked as a multiple joke for initiates: He alluded subtly a A mythical text That, years after its publication in Forocoches, it remains a cultural reference underground. A text where the … Read more