TikTok’s new hobby is to enter one of the most guarded buildings in Hollywood by surprise: Scientology
The Church of Scientology building in Hollywood has been generating curiosity, controversy and mistrust in equal parts for decades. But in recent days, a group of content creators have found a peculiar way to interact with it: run inhold on as long as they can and leave through the emergency door before the staff escorts them there. The creation of traditional hooligan content, but in this case it allows you to take a morbid look inside buildings that jealously guard their secrets. Like Sonic, but faster. in culture gamera speedrun It consists of completing a video game in the shortest time possible, often exploiting unconventional routes and small system glitches to break records. To apply that logic to real life, there are a few kids who have chosen the Hollywood headquarters of the Church of Scientology as their setting, one of the most photographed and least known buildings in the neighborhood. The result: videos where the participants They burst through the front doorthey run through the hallways as much as the staff allows and end up being escorted to the exit. Nobody has gotten very far. Perverting the rules. The curious thing is that Scientology wants you to enter their buildings. Their headquarters are designed to attract curious visitors, with open tours and helpful staff. Of course: the organization prefers to do it on its own terms, guided, monitored and with the rhythm set by its recruitment protocol. What it does not tolerate is someone entering without warning, at full speed and with a camera pointing towards rooms with the door completely open. The staff at the Hollywood building has been identifying creators who routinely troll them for some time, and when they see someone who could be a problem, the doors close. That, inevitably, has added an element of play and challenge to the matter. How many people are there watching it. The most viral video of this trend accumulates more than 35 million views in one week. In reality, there are two or three main videos that are redistributed non-stop on different platforms, so in reality it is not so much a cultural or viral movement, as a couple of content creators who have found a key that interests millions of people. An unexpected debate. What the challenge has generated is a more substantial discussion about whether these videos function as a criticism of Scientology. Journalist Yashar Ali, known for his critical coverage of the organization for years, said in X that this type of content “fits perfectly with Scientology’s internal indoctrination, which teaches its members that the outside world is a violent place that wants to sabotage the spread of its teachings.” The speedruns They reinforce the idea that outside critics are hostile and disrespectful, which plays into the narrative that members need to protect themselves from the outside. Content magnet. The Scientology building in Hollywood is not an unknown building for critical content creators. TikTok accumulates years of videos about Scientology: testimonies from former members such as Leah Remini or the former manager Mike Rinderanalysis of their practicesrecordings on public roads of his recruitment methodsmany of them on platforms like TikTok itself. This informative content now coexists with the format speedrunalthough the depth and impact of both, evidently, are very different. Header | mikepmiller
