SPC was the mobile brand for seniors. Now it has a system that learns when your grandfather stops behaving as usual

SPC has been digesting for a year the change that Teresa Acha-Orbea, its general director, described us at MWC 2025: going from a telephone manufacturer for seniors to a comprehensive technological services company. Again in Barcelona and again at the MWC, the company from Alava has presented the first product that materializes this transformation. It’s called Zeus Halo, and it’s a predictive telecare platform built around a hub domestic 5G with a 12-inch screen, four microphones and IoT connectivity to integrate sensors, activity bracelets and other home devices. It appears on the right in the image that heads these lines. The proposal is based on a demographic premise that defines our country today: Spain ages. According to INE projections, In 2030 almost a third of the population will be over 60 years oldand a growing portion of that group lives alone. Current telecare systems work reactively, waiting for something to happen before acting. Zeus Halo points in the opposite direction: the system learns the user’s behavior patterns. What time do you get up, how many times do you go to the bathroom, when do you leave the house… When these habits change abruptly, the device generates a preventive alert that reaches the smartphone of family members or caregivers, or directly to third-party telecare platforms. “If this person usually goes to the bathroom several times a day and suddenly they are only in the living room, something is happening,” explains Acha-Orbea in the stand of SPC in the Spanish Pavilion. It can also detect falls through the activity bracelet, monitor heart rate or temperature, and send alerts if the person leaves and does not return. The hardware does not require a router, or even that there is a WiFi network in the house, because the hub It carries a 5G SIM and covers all the sensors in the home, which eliminates a common installation barrier for this user profile. Compatible sensors include presence, door opening and smoke detectors, in addition to wearables. Cameras are technically possible, but SPC has decided not to incorporate them by default: “We all want to maintain our privacy, at least visually,” says Acha-Orbea. The second leg of Zeus Halo is the conversational agent. The platform includes a voice assistant that learns the user’s tastes and interests and maintains conversations adapted to them, with reminders for medication, medical appointments or birthdays that are delivered as voice calls instead of text messages, because “SMS are not usually read”, something that was already explained to us a year ago. The system can also organize secure video calls with family members through its own application, suggest activities inside and outside the home or connect Zeus Halo users with common interests. The unwanted loneliness of older people has been on the public agenda for years, The product will be launched before the end of the year in two modalities: ORa version for retail intended for families who want to install it in their parents’ or grandparents’ home And another institutional version for councils, municipal social services, residences, telecare and insurance companies that need to monitor their users proactively. SPC has clients such as CaixaBank or the Generalitat of Asturias in its portfolio, which gives it direct access to the type of organization it targets with the B2B version. The launch of Zeus Halo is accompanied by a brand repositioning. SPC launches logo, website (now in onspc.com) and a new definition of itself: “technology consultancy” that combines manufacturing, systems integration and consulting under the umbrella ‘human by design. The company, founded at the end of the eighties taking advantage of the liberalization of telecommunications, which for decades lived by selling landlines and mobile phones adapted for the elderly, today has 78 employees and headquarters in Vitoria, Lisbon and Shenzhen. It sells about 400,000 units per year of basic phones for seniors and about 30,000 adapted smartphones. It is, according to its own figures, the first Spanish brand in that niche with 50% of the national market. The transition that Zeus Halo embodies has not come for free. SPC has had to recruit software engineers and is setting up its own engineering in China to work directly with software manufacturers. chipsets. He 2G blackoutwhich forced the company to redesign its catalog a few years ago, turned out to be the lever that turned “dumb” devices into platforms capable of exchanging data. Zeus Halo is the next step in that same logic: a little hardware gadget that becomes the connected brain of the home. In Xataka | There is a good thing about having your grandchildren put in a hat: science suggests that it is a great shield against cognitive decline Featured image | Xataka

Jeff Bezos’ grandfather had the key to finding a job in the age of AI: being an inventor

With saturated selection processes (or directly broken) and the AI conditioning skills that companies demand, there is a skill that Jeff Bezos considers irreplaceable: the ability to invent. The millionaire value this skill above traditional knowledge or experience. Bezos considers that inventiveness is vital to maintaining creativity and innovation in modern companies, ensuring that he himself has applied it to bring Amazon and Blue Origin to their current situation. Lessons from his grandfather. In an interview During the Italian Tech Week 2025 conference that took place in Turin, the millionaire commented that his grandfather was capable of solving any problem on his Texas ranch by himself, without depending on outside help. “He bought a bulldozer for about $5,000 because it was completely broken. We spent a whole summer fixing it. To remove the transmission, we had to build our own crane. And that’s why he had an incredible ability to adapt. He believed he could solve any problem. And I watched him,” Bezos said during his interview. “He did veterinary work with the cattle. He made the needles himself. He took a small piece of wire and heated it with a blowtorch, flattened it, sharpened it and made a small hole in it. Some cows even survived,” he commented sarcastically. That ability to adapt and create practical solutions taught him the value of inventiveness in facing difficulties, a lesson that Bezos has also applied in his life and in the management of Amazon. The “inventor” of Amazon. Bezos himself defines himself as an inventor, stating that “it is his fundamental nature. Put me in front of a white board and I can generate a hundred ideas in half an hour.” The founder of Amazon looks for those creative skills in his team members. In an interview In 2012 at the Utah Technology Council, Bezos indicated that “when I interview candidates, I ask them to give me an example of something they have invented.” Obviously the millionaire was not referring to a patent, but to a process, an idea or a solution to a problem that existed and for which he imagined a solution. “You have to select people who like to invent, think innovatively,” said the millionaire. Innovation as an antidote to fear. One of the six fears that have defined Jeff Bezos’ career is the fear of garages. Not in the literal sense of the place but of the symbolic sense of innovation that they have acquired: HP was born in a garage, just like Apple. “Two kids in a garage scare me more than the competitors I already know,” assured Bezos in an interview. The inventive capacity is a lever towards innovation and experimentation, which has been one of the pillars of the business culture that has taken Amazon to where it is today. “Someone who comes to Amazon and doesn’t like pioneering, doesn’t like exploring, doesn’t like going down dead ends that often turn out to be dead ends, will leave soon,” Bezos said in his interview. In his job interviews, Bezos asks: “How can we do A and B? What invention do we need to bring the two together?” That is, value those candidates who do not see the options in black and white, but rather look for new ways to combine and improve processes to innovate. AI has accelerated everything. More and more CEOs and senior officials at large technology companies agree that they are the skills and attitudes, and not the knowledgewhich will make candidates stand out in the age of AI. The current CEO of Amazon, Andy Jassy, ​​pointed out that knowledge can be acquired over time, but what companies need in this era of constant innovation are people who know how to adapt to any circumstance and learn from it. “The biggest difference between the people I started with in the early stages of my career and what they are doing now has to do with how good they were at learning.” According to Jassy, ​​the attitude and talent to innovate It has to come standard. In Xataka | Jeff Bezos has the world’s laziest metaphor for AI: “someone invented the plow and we all got rich” In Xataka | If your chair limps during a job interview, it’s no coincidence: they’re evaluating more than just your resume. Image | Flickr (iafastro)

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