Brihuega can no longer with tourists who come to their lavender fields

“The municipality collapsed, I had a bad time.” The one who speaks is Luis Viejomayor of Br. 3,000 inhabitantsthe overwhelming success of his lavender fields. When plants bloom, in summer, Brihuega is filled with hectares and hectares of violet petals that in turn drag tens of thousands of visitors anxious to achieve the Selfie perfect. That is a blessing that leaves money in the town; But also a curse when, as the mayor acknowledges, the influx of tourists leaves the mother. What happened? That the mayor of Brihuega has recognized that the success of his lavender fields has a difficult face to manage. A few days ago, during An interview With the newspaper ABCOld boast of the attractiveness of his town, but also begged visitors who try not to collapse their streets. “We have a wide tourist, cultural and artistic offer for lavender”, He stressed The councilor. “Of course, I advise you to come to visit us from Monday to Friday, please. On weekends it is more complicated by the large number of people coming.” “I had a bad time”. The mayor does not stay there and recognizes that he has come to see saturation with concern. “Last Saturday, without going any further, the municipality collapsed. I had a bad time,” remember In reference to the 12th. To prevent episodes like this again, in addition to asking tourists to distribute throughout the week, old plans to speed up local transport. “We have to make a deterrent parking on the outskirts of the historic center and connect it with shuttle buses.” The data: 1,000 ha. The tourist success of Brihuega has little mystery: what this small town in Guadalajara has turned into a tourist phenomenon are its lavender fields. The area presumes to have 1,000 hectares of plantations full of flowers that distils to extract essences that are dedicated, for example, to the elaboration of perfumes. “With a lot of meticulousness, we collect millions of purple flowers that will then be distilled in the barrage,” he clarifies. Before the fields offer a unique stamp: a vast horizon of violet petals. FACE A, FACE B. Brihuega’s case is interesting because it reflects the “face A and B” of tourist success. The B, the least friendly, is the one that lamented old: the collapse. A is the return it supposes for the town. In his reportage ABC Slide that lavender flowering leaves eight million euros in just a few weeks. Old Precise that the petals are visible several weeks, which (added to His closeness to Madrid) Explain that last year Brihuega received some 140,000 people. “Managing such public influx in a short time is difficult. We work hard, we have security commission, but it is still a great influx.” Flowers with festival. The truth is that the success of the Brihuega lavender fields are not explained only by networks. The town itself has played a key role by promoting the Lavender festivalwhich has already several years underway and combine the landscape with performances of recognized musicians in Spain. This year, for example, concerts were organized on July 11, 12, 18 and 19 and the secrets, Iván Ferreiro, El Arbato and Beret acted. In past editions they have made it damn Nerea, Víctor Manuel or Luz Casal, to name a few. To their shows are added Other activitiesas lavender -based artisanal workshops. Beyond Brihuega. There is another key and it is the growing interest that awakens “flowering tourism” between a tourist profile that seeks alternative destinations. I recently told Efe in An article In which he points out that, so far this year, this type of tourism has already caught 20% more travelers. In the specific case of Carmona, famous for his Sunflower fieldsthe influx of visitors grew 6% last year and in Moratalla, also known for Your lavenderThe mayor estimates that flowering will attract 15,000 people in just a few months. Images | Lavender festival, Emiliano García-Page Sánchez (Flickr) and MMV (Flickr) In Xataka | The north of Spain has been complaining about mass tourism for years. Asturias has discovered the bitter consequences of losing it

The global tension cannot with ASML. It will build a huge campus equivalent to 50 soccer fields

ASML is going to expand. And he will do it in a very ambitious way. This company of the Netherlands has been a lot of pressure by Dutch and American governments because it is The only manufacturer of planet’s lithography equipment capable of producing extreme ultraviolet machines (UVE). These equipment are those used to manufacture the most advanced semiconductors that exist with integration technologies of 7 nm or less. The tension held by the US and China has seriously compromised ASML business in the country led by Xi Jinping. In fact, the sanctions that US administration has deployed and that the Netherlands government has supported them have prevented him from giving his Chinese clients his UVE teams. In addition, since the beginning of 2024 he can not sell in China either Your deep ultraviolet lithography machines (UVP), nor can you provide some support and maintenance services to your Chinese clients. ASML trusts its future despite the delicate situation in which it is located In 2022 the sales of this company in China amounted to 2.9 billion euros, which represented 13.8% of its annual sales. At that time Taiwan was a more important market for Asml than China. In fact, in 2023 the clients of the island bought lithography equipment for a total value of 8,100 million euros, while its Chinese clients disbursed 7.3 billion euros. And, curiously, in 2024 China consolidated as the largest market for ASML with total sales of 10.2 billion euros. ASML has no competition in the manufacture of avant -garde lithographic equipment To understand where this figure comes from, we need to keep in mind something important. As we have seen, ASML cannot sell its most advanced teams to its Chinese clients, such as extreme ultraviolet lithography machines (UVE) or deep ultraviolet (UVP), but at the moment you can give them the solutions that allow them produce chips with mature integration technologies. These are the semiconductors that are mostly used in cars, appliances or electronic devices, among other products, and usually occur in nodes of 28 nm or less advanced. Whatever it is evident that the commercial and technological war that are pouring the US and China in full struggle for world supremacy It is seriously harming both the ASML business and that of many other technology companies, such as Nvidia, AMD, Applyed Materials or Tokyo Electron. In these circumstances it seems reasonable to think that the future of this Dutch company is uncertain, but it is very important that we do not overlook something that we have already addressed in this article: ASML has no competition in the manufacturing market of vanguard lithographic equipment. This favorable circumstance has caused its capacity to produce UVE machines and Haute Opening UVE Be lower than demand, so ASML managers have made a decision: they will build a new campus near Eindhoven (Netherlands) that will allow them continue growing and responding to the growing demand They have their semiconductor manufacturing equipment. According to the newspaper Edthat, precisely, it is housed in Eindhoven, initially these facilities were going to be ready in 2030, but will finally be prepared for the first 20,000 additional employees to be installed in them in 2028. Image | ASML More information | Ed In Xataka | Japan wants to recover leadership as a manufacturer of lithography equipment. And he has a plan to end the Asml monopoly

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