30 years ago a young Chinese man set up an ice cream stand. Now he leads an emporium with more stores than McDonald’s
It’s hard to believe in a world dominated by big brands and multinationals, but there is a hospitality chain with more stores than McDonald’s and Starbucks that you’ve probably never heard of. His name is Mixue (Mìxuě Bīngchéng) was founded in the late 90s by a university student from Zhenghou, China, and today it is … Read more