demonstrating

Openai is demonstrating to be able to overcome the goal in virality. His mission was not supposed to be that

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Openai has launched Sora, its social application with which it invites users to create short videos generated by AI and then share them on that network. The product has turned out to be an immediate viral success, extremely simple to use and highly addictive. So much that he has totally left the company that theoretically dominated this segment perfectly. What happened. Traditional social networks are being filled with videos generated with Sora 2the new and striking video generation model by IA. The expectation seems even to have exceeded what I already generated I see 3Google’s model, but it is that Openai has not been confirmed to offer this model, but has accompanied it with a mobile application that is actually a new social network. One in which all the content is those videos and images generated with Sora. Vibes goal, ridiculous. The first surprise is not so much that the application has been successful, but has left Meta Vibs in an absolute background. The company led by Mark Zuckerberg announced a few days before of Sora 2 its new social network totally dedicated to the content generated by the only days before OpenAi, but the impact, at least in terms of the “noise” generated on social networks, is minimal. There are those who criticize that Vibes is “half cook” and it’s “obtuse” for the difficulty when using it in front of Openai. What Altman’s company has achieved is to win in this New career for the economy of attention. OpenAI strategic turn. But the really remarkable thing about this launch is that it seems to raise a strategic OpenAI turn. The company led by Sam Altman has been promising that We will have an AGI in a few thousand days. That diffuse promise contrasts with a reality: GPT-5 is a good modelbut does not represent a specially striking leap regarding the state of the current art. And given that slow evolution and progression, the solution seems to be to offer AI toys. They already did it with the Studio Ghibli Style Imagesbut Sora 2 and Sora’s app go further. They are AI toys … dangerous. Ai Slop. This model contributes even more to that future in which the “spleen generated by AI” (AI Slop) becomes the most widespread type of content in social networks and the Internet. But there are also (among others) a potential and gigantic privacy problem with Sora’s “cameos”, which can end up helping the generation of deepfakes to shoot. The future was a meme factory. That viral success of the app Sora makes the line be blurred between creators and content consumers and does more than ever who consume it end up creating it and realiment the phenomenon. And that makes AI a meme factory, and not a technology that helps us solve real problems. It is true that there are sectors that are taking advantage of it in professional fields, but the danger is that the focus of AI ends in entertainment and content that can also end up being toxic. The Killer-App of the AI ​​was to create videos. Chatgpt and AI continue without having a “Killer App” definitive practice: they help (more and more, true) to programmers, summary documents and rewrite emails, but for now the current models seem to fall short in their promise to revolutionize our world. Openai has managed to market technology better than anyone, but not because cancer heals or solves economic inequalities: he has caused anyone to create absurd and irresistible videos. The chatgpt of the video has arrived. The truth is that despite whom despite, this is a unique time in the frantic evolution of AI. If Dall-E and Chatgpt were those inflection points for AI that generated images and text respectively, I see 3 and Sora 2 have shown that the video generated by AI is prepared for the mainstreamfor mass consumption, although its long -term value may be questionable. Of course its use as the center of a new era of entertainment is. In Xataka | Differentiating the AI ​​content on the Internet is increasingly difficult. The solution goes through something similar to fillets

For years we were condemned to physical travel agencies. The English Court is investing millions in demonstrating otherwise

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The English Court has renewed 60 of its 430 travel officesand plans to reform another 44. The idea is to implement open spaces, sofas, digital screens, previous appointment and advisors with “emotional connection.” Why is it important. The message to be sent is that the physical store has not died, but only needed a new experience. In perspective. It is the classic play of retail Traditional: redesign the spaces to sell a transformation that between, especially, by the eyes. Along the same line as the changes applied to the low floors – the accesses – of some of its stores, modernizing the bookstore or giving more weight to the section Gourmet. EITHER The premiumization of its supermarkets. What is at stake is the role that a traditional physical agency can play in the Skyscanner era, Google flightsAirbnb and Booking. What is happening. Travel El Corte Inglés is more profitable (More than 100 million euros from Ebitda8% more than a year ago), but loses in volume against its great rival, Ávoris (Barceló Group). To renew your offices is a way to reaffirm as a premium brand and differentiate in a world in which the average customer has become accustomed to organizing their vacations from your mobile. The physical network is reduced to transform. Personalized attention is insisted as an advantage over the digital model. Between the lines. The reform is real estate, but first of all it is a way of sustaining the story: we are not a vestige, we are a luxury; We are not an agency, we are a space of inspiration. From store a Boutique. The passage of time will tell us if this is a real modernization or if it is rather an attempt to keep the physical channel alive. The company has not gone wrong: after years seeing how the environment rewarded its new competitors, the English Court is still alive despite insistent rumors of serious crisis. There is also the doubt of the long -term value of that “human contact” as a differential pillar. He is seductive, but difficult to climb. Yes, but. The new model has a very good press, but with the unknown of whether there is insufficient demand. There are still many clients who continue to go to a physical office, but they are increasingly minority. And those who do it, often look for something very concrete: custom trips, honey moons, large budgets. Can you sustain an entire model so capillary around those profiles? In addition, post-pandemic tourism has recovered, but It has also changed. The traveler has become accustomed to certain flexibility levels, price comparators, online opinions, immediate decisions. All of that has a difficult fit in an agency by appointment. The decision to invest in so many offices sends a message: trips El Corte Inglés remains convinced that there is a place for physical agencies if they become experiences. It is quite possible that it is right, although it is a commitment against the direction in which the future of the sector seems to go. In Xataka | Spain has become a country addicted to something that some years ago enjoyed little prestige: the white brand Outstanding image | El Corte Inglés trips

There is a Granada cooperative demonstrating that the opposite model to Mercadona also works: Covir will

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The large supermarket chains have market share and penetration – or in An extraordinarily high profit margin for your sector-, but there are alternative models that without appearing at the top of those rankings, they are also successful in their own parameters. Covirán is a good case study: it is sustaining in Spain and Portugal, building an empire of proximity. Why is it important. Covirán represents the alternative approach to the dominant distribution model. Your growth strategy (rural, cooperative) goes against nature of a sector used to consolidation. This Granadina cooperative closed 2024 with revenues of 1,846 million euros (everything that is sold in all stores operating under its teaching), and with 617 million business figure of the gripo (which really invoices as a company). The negative reading is that it was just 0.13% more than in 2023. The positive reading is that the flat figure tells another story: it is changing its business model while conquering more territories. Its benefit was 2.34 million euros over 617 million. 0.38% that sounds low because it is, but that allows you to get benefit, unlike older groups such as

We are in 2025 and the Wi -Fi of the airplanes is still terrible. Starlink is demonstrating that we are at the turning point

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June 30, 2016. BBC publishes an article called: How does the Wi -Fi work in the airplanes and why is it so bad? Almost 10 years later, we are almost in the same place. The Earth has revolved for almost a decade but in terms of connecting to Internet networks from the air it seems that we are completely stagnant. Or it seemed. 2016. “Some compare their speed with that of the beginning of the Internet, when, with the soundtrack of the atrocious beep of the modem, they had to be put on patience while any page was loaded.” With this paragraph Yolanda Valery for BBC In 2016 what was the experience of trying to connect to the Internet from the air. In that same article it was explained that connecting to the Internet from a flight guaranteed a certain guarantee to do very basic connected tasks, such as sending an email. But it was also mentioned that you could already forget to see a content in streaming Or, at least, assume that it was going to be a really tedious experience. We remain the same. In 2016, the offer of a wifi on board was relatively recent. In 2013 we told you that Iberia made this service available to the client at a price of five euros … for five megas. Shortly after, Enrique Dans narrated his experience In an Iberia plane and pointed out that the option was really interesting but that the result was very bad. And even raised if he had to be offered under the conditions of that time. Already in 2017, in Xataka We wondered why we still have no wifi in all airplanes. And we could say the same right now, with a good handful of airplanes that do not offer it … and above all: those who offer it and serve little or nothing. If we enter On Iberia’s own page We verify that in its reference to the connection packages it is specified that allow “Internet navigation, messenger, email, download and sending documents”. That is, tasks that require poor discharge speed. And they emphasize that it is “it is possible that during some moments of the trip the signal can come weakened” or that it lends itself with “three different suppliers, so you can experience differences between one flight or another.” Why is it so bad? The main reason why the Wi -Fi in the airplanes is so bad is how the Internet connection is obtained. You can take “global, satellite or land coverage,” depending on the flight, they point out on the Iberia website. This means that the plane receiver can connect to telephone antennas or satellites if the latter are not available. On a transatlantic flight, that connection is more unstable since Terrestrial antennas are far away. It only remains to be connected to a satellite so that the shipment and reception of data is complicated. First because the distance is much broader than when we have our feet on the floor and, second, because the plane moves hundreds of kilometers per hour, which complicates the reception and sending of the data. The big problem is that although the bandwidths that users have to share are now the demands of applications. Not only is the Quality of the images we load on Instagramis also the huge amount of data that an application like Netflix needs to play your streaming videos. Already in 2020, in Xataka We estimated that one hour sailing on this platform consumes between one and seven GB (depending on quality). A turning point? Andrew J. Hawkins explains in The Verge that the time may have come to say goodbye to these connections. In the aforementioned article, it indicates its experience aboard an E-175 Embraer, a 88-seat narrow fuselage plane that United Airlines uses for short flights. This, specifically, lasted 90 minutes. The plane is one of the first connected to Starlink and, in fact, will begin offering on May 15. The figures collected are highly hopeful. Connected to the airport Wi -Fi, Hawkins said navigating with a 305 Mbps discharge and a load of 249. The latency was 5 ms. During the flight, the speed was 196 Mbps of discharge and 27.3 Mbps of load with a latency of 19 ms. The discharge speed is close to the experience before climbing to the plane and although the figures are remote from what it offers on land, they are notable compared to those we had so far. During the whole flight. Hawkins breaks another spear in favor of the system and United Airlines: the wifi was active throughout the flight. “The service works from the door to the door, not only above 10,000 feet, restriction under which some other systems operate. As soon as I sat, they told me to connect to the Wi-Fi using United mobile application. “ In fact, in your article to The VergeThe author reflects the speeds during takeoff (234.8 Mbps of discharge and 14.9 Mbps of load with a latency of 19 ms) and the landing (72.6 Mbps of discharge, 26.1 Mbps of load and 90 ms of latency) when the worst data was collected. The time, despite this, would be brief because as soon as the plane touched earth again offered good figures with 231.5 Mbps of discharge. Although, this time, with the worst load data with only 3.01. Well to watch movies. But not so much to work. Because Hawking himself points out that he could use Instagram and Tiktok, Disney Plus, follow the ceremony of the new Pope for CNN or watch a live match “with a crystalline image quality.” However, the result was much less impressive when loading a file on Google Drive that took him seven minutes. Explains that this is because Starlink’s own infrastructure It is designed to download content and not so much to raise it, hence the difference in figures between the two processes. Differential. How much would you be willing to pay … Read more

The aid seemed the only way to sell electric cars. Germany is demonstrating that we were wrong

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Electric car sales do not take off without state aid. And it has logic if we take into account that we are talking about a technology that forces the driver to Make some adaptation And, according to what cars we buy, force him to plan your trips. The electric car has many advantages. In Spain, with current prices and rates, an electric car can be much cheaper That one of combustion shortly time. In fact, The more trips and kilometers dothe car comes out. To this we must add the advantages Undoubted for day to day such as the absence of vibrations, of noise, the comfort of having the entire torque to a throttle pedal … but they are advantages that the client has to discover and that it is normal that it does not encourage it when the disbursement will be of tens of thousands of euros. To foster change, states have focused on giving purchase aid. It is a good way to lower the price and leave it at a cost closer to combustion models, especially when electric were sensibly more expensive than gasoline or diesel. They are decisions for which the reference countries have opted in the electric car market. He did it Norway, he did (and he does) China And Germany did it. And the German case showed us that without purchase aid, Electric car sales are deflated… or deflated. Because they have grows again. What if we have been looking at the wrong place? Direct aid to purchase At the end of 2023 justice forced Germany to withdraw aids to the purchase of electric cars. The reason is that funds had been diverted to combat the crisis derived from the coronavirus to the promotion of the electric car. Without destiny for that money, the government had preferred to reinvest it in the game of electric mobility. For justice, this was illegal and therefore I ordered the aid to immediately withdraw. Overnight, aid fell to the purchase that extended to all cars up to 65,000 euros. Last year, in 2024, a reduction in subsidies was already expected but buyers could expect a mattress of 4,500 euros in cars of up to 40,000 euros and 3,000 euros in which a price of between 40,000 and 65,000 euros appears. The help was complemented by manufacturers with 2,250 euros and 1,500 euros, respectively. That is, savings in the first case could be up to 6,750 euros and in the second of up to 4,500 euros. Figures similar to those we see in Spain with the MOVES III PLANrecently reimputed until the end of the year or exhaust the funds available. Last year, the fall in electric car sales was considerable. In its first year of direct aid to the purchase, Germany enrolled 27.4% less electric cars. A blow to European accounts with the main electric car market by volume falling from 524,219 tuition from 2023 to 380,609 units enrolled in 2024. By market share, the German electric car fell from 18.4% to 13.5%. However, everything has changed in these first months of 2025. They collect in Motorpasion than the 17% of cars Enrolled in Germany are electric. Compared to the month of March of last year, 35.5% have been grown and the trend indicates that it will continue to grow. It is very good news because they lack direct aid to the purchase of cars of this type. What the State is doing is to encourage the purchase of this type of fleet cars. Companies can deduce up to 40% of the value of the car in the purchase of new cars. A decision that has triggered sales since company vehicles reflect 67% of new car registration in Germany. The strategy is not new in Europe and focuses on the importance of aid beyond lowering the price of cars. In Norway, they stood out that if they have made the electric car Your best selling technology It has been because for years they have given themselves constant subsidies related to the property of the electric car. Not paying some taxes or road toll have been definitive attractive for implementation. Yes indeed, 1.8 billion euros have been raised. Belgium has been the other great country where the electric car has exploded in sales in recent months. In Belgium they already exceed 30% quota electric car market. Last year, to February 2024, they exceeded 20% market share and in 2022 they barely exceeded 8%. The secret is in the aids that, again, are given to companies. Depending on income, a company can be deduced up to 100% of the electric car fee. The percentage will fall over the years but prevent maintaining this economic incentive until 2031. In Bloomberg They explain that in a country where the company car is usually used as an incentive when changing work, promoting the purchase of this type of cars is key to popularize them and reach sectors that did not expect to make the leap for a few years (or did not expect it at all, as one of those interviewed in the article recognizes). The strategy contrasts with the one we have been carrying so far in Spain. Our country has also joined the delivery of purchase aids but, in addition to not being direct at the time of signing the contract, Each extension It has been a birth. The suspension for two months In the last extension of the Moves III Plan it has been the best example. Photo | Volkswagen In Xataka | The electric car is sweeping so much in China that the natural step is already raised: stop calling it “electric”

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