Correos is desperate to find the business that will save it from the red numbers. And that has led her to selling insurance

There was a time (not so long ago) when Correos was basically an intermediary, a company you went to to send letters, postcards or packages. That’s how it grew. And thus he strengthened his brand for decades. The changes in demand and fierce competition in the logistics sector have, however, forced the public company to reinvent yourselfan endeavor in which he has been engaged for years without this having allowed him to abandon the red numbers that weigh down their accounts. What has altered is its relationship with users. The last (and most revealing) example is left the decision of Correos to market insurance taking advantage of its vast network of offices and postmen, which has already earned it the union reproach. What has happened? That Correos has led a curious movement in its efforts to diversify income and leave behind the red numbers. a few months ago reached an agreement with the company AXA to market its private insurance. The alliance was announced in spring, when it was applied in 32 offices with a view to expanding to more than 800 branches throughout the country over the months. At that time, the Post Office detailed which would initially be dedicated to distributing policies for vehicles, homes, health and life and death insurance, although without closing the doors to expanding that offering to “any product” from AXA. Why is it news now? The agreement It closed in February and Correos began to market AXA insurance in mayupon registration as exclusive agent. The initiative has now made headlines again for a reason that has more to do with form than substance, although it gives an idea of ​​the extent to which the public company is committed to diversifying its services. CCOO has denounced that the company is entrusting postmen in rural areas with the task of selling policies, “a function completely unrelated to their traditional delivery work.” “Instead of strengthening the public service and hiring more staff, the management is dedicated to improvising and diverting work towards commercial tasks that have nothing to do with Correos’ mission,” ditch CCOO, which warns from its office in Castilla y León: “The viability of the company cannot be reduced to the sale of insurance by rural postmen. Correos cannot become a network of street vendors. Its function is to communicate, connect territories and guarantee rights, not do business with private insurance.” Why is it important? Because of the context, which is as or even more important than the measure itself. Insurance is not the public company’s first bet to strengthen its accounts in a challenging context, marked by the collapse in postal demand and an increasingly disputed parcel sector, in which it has to compete with multinationals and is losing market share. It’s nothing new. Years ago the company already launched one of its bets more ambitious: Post Marketa space of its own e-commerce who aspired to become ‘Amazon Post Office’. The objective: to take advantage of the boom in online commerce with a differentiated commitment to mark distances from giants such as Amazon or eBay, a “market for local products in which national producers and artisans (…) come together with online buyers.” In the presentation of the platform, in 2020, in fact focused on those two concepts, “local” and “artisan”. Today in Post Market It can be found from food and drinks to beauty, home, toys, fashion and pharmacy items. Have there been more initiatives? Yes. A few. In an attempt to find its place again, the company has opted for prepaid cardsthe telephony and fiber or the marketing of O2 servicesfrom Telefónica. In recent years he has also experimented with such ambitious projects as Correos Cargoan air parcel transport service in the Latin America-Europe-Asia axis, and even studied launching to commercial rail transport with the help of Renfe. Why this effort? Because Corres is very big. A lot. And the scenario in which he has to deal has changed. A lot too. With more than 50,000 employees and 2,000 offices it is usually said which is the largest public company in Spain. And how recently recognized to elDiario its strategy director, José Miguel Moreno, the company has been faced with the delicate situation of reinventing itself or disappearing. “Society is transforming and postal operators either do it or die.” It’s not just theory. According to the data revealed a few months ago by ABCLast year, Correos recorded losses worth 95 million euros, a hole that widens the carryover in previous years and that even has taken its toll to the accounts of the State Industrial Participation Company, to which it is linked. And how to turn it around? The million dollar question. That is what Correos has sought in part with its Strategic Plan 2024-2028, validated a little over a year ago by SEPI and that aspires to “transform, recover and reposition” the company to “change its business model.” With this purpose, it aims to reinforce its weight in the postal sector, give a boost to parcel delivery and “increase and diversify income” through “new activities, such as financial services, administrative procedures, insurance marketing or logistics services.” If in 2023 the postal business represented around 66% of income of the public company, followed by 24% from parcel delivery and 10% from “diversification” (“new lines of business”), the idea for 2028 is to turn the tables by making these quotas represent (respectively) 49, 35 and 16%. The goal: “Reverse the losses to end the period with an Ebitda margin of 6%, a consolidated profit situation and a healthy financial position.” Are they all challenges? No. The scenario may be complicated, as demonstrated by the fact that Correos can’t quite find the key to gain market share or the challenges it has encountered in its commitment to insurance marketing, but the company still has two good assets. Both closely interconnected. The first is its geographic penetration and vast network of operators and offices. The second, its focus as a “provider of essential services.” … Read more

We have clicks on ‘Cancel Subscription’ in Correos without thinking. It is just what many cybercriminals expect

The entrance tray of our email usually becomes chaos. Or, at least, in a digital landfill where messages that we have not asked or want. The reasons are simple: in almost any online procedure, however innocent it may seem, they ask us for a Mail address. From registering on the website of your electric company to connect to the free wifi of a cafeteria, the email always goes ahead. Then there comes a time when we decided to put some order in this personal space. One of the most obvious ways to start is to stop receiving emails that do not interest us. And for this, the most logical step is usually clicking on that link that some messages include at the end. It can appear as “cancel subscription”, “if you want to discharge, click here” or the classic “Unsubscribe”. The promise is clear: pulses and that sender disappears. That click to stop receiving spam can take us just where we didn’t want to enter The problem is that, although this function is legitimate, it can also be used for malicious purposes. According to DNSFilterthere are hundreds of cancellation links that actually lead to sites potentially dangerous. And that turns a harmless gesture – whispering an annoying email – into an entrance door for much more serious problems. A real example of the ‘Cancel Subscription’ button that appears in many mails. In this case it is presented as ‘discharge’ When we click to cancel a subscription we are leaving the controlled environment of our mail supplier. It takes us to an external website, and there begins the risk. The link may not have us to lower us, but to confirm that our address is active. Like those calls that hang instantly: If you answer, you know you exist. Something similar happens here, but by email. With that simple verification, who is behind can bombard us with more advertising to launch attacks on Phishing or more elaborate scam attempts. And that’s not all. There are other even more dangerous possibilities. Some malicious links can try to inject malware In our system. It is technically complex, yes, but not impossible. It is also frequent that they redirect us to pages that mimic legitimate services. There, we can end up introducing our credentials or sharing personal data under a false promise of cancellation. At this point, the doubt is inevitable: and then what do we do? Do we resign ourselves to a saturated input tray of trash emails? The answer is no. There are alternatives that allow to maintain control without assuming so many risks. The first step, as we have already mentioned, is to be aware of danger. Understanding it allows us to act with head. Let’s look at some others. Use the integrated function of cancel subscription. Some mail services, such as ICloud, Gmail or Yahoo, incorporate this option directly into their interface. It is a safer alternative than clicking on the message links. They usually appear at the top or lower part of the mail, and are part of the supplier’s environment, not the sender. Gmail (above), Mail of iOS (center) and Yahoo Mail (below) include integrated buttons to cancel subscriptions from the app itself, without the need to open links inside the mail Mark the message as spam. Another option is to point out the mail as unwanted. The effect is immediate: the message disappears from the entrance tray and the system learns to block future similar emails. But be careful, it is convenient to use this tool only when we are clear that it is spam. Otherwise, we would be training badly to the system. Use disposable email addresses. It is a very useful third way, which we analyze in depth in the article ‘How I learned to use several email addresses to keep all my protected digital accounts’. Logic is simple: if the problem is to share our real direction, the most effective thing is to avoid doing so. And for that there are tools such as the “hide my email” function of Apple. The option ‘Log in with Apple’ allows you to hide your real email and use a random address that you can delete at any time from ICLOUD Those who use apple brand devices can activate this function by registering in a service. The system generates a random direction that forwards the emails to the main account. If you start receiving annoying messages, you just have to check which of those temporary addresses are coming and eliminating it. It is worth remembering that this function is free, but those who have Icloud+ They can create new ones addresses at any timenot only during the registration process. This gives even more margin to protect privacy and improve security. All this adds to the classical recommendations: maintain updated software and have a protection tool against malware. They are not absolute guarantees, but security layers that make a difference. No, we will not be 100% safe. No system is. But we can be informed and take some measures to avoid falling into the traps that cybercounts have. Images | Mariia Shalabaieva | DC Studio In Xataka | New drug traffickers do not need boats or borders. The major in Europe directed its empire from a Barcelona floor In Xataka | Password managers: which are the best to protect and remember all you have

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