consumer

For years, Spain (the West, in general) has had a problem with energy drinks. According to 2025 data, 38.4% of students from 14 to 18 years old declares having consumed them in the last 30 days. And so it shows in sales: last year 105 million liters were sold; which represents a growth of almost 39% in the last four years. And today, the Ministry of Consumer Affairs has just announced that wants to take action on the matter. As explained, it will prohibit the sale of energy drinks to children under 16 years of age and will impose an additional restriction for drinks with more than 32 mg of caffeine (per 100 ml) up to 18 years of age. Does it make sense? Is it a real problem? Will the ban help? What does the Ministry want to do? For a start, Consumption wants transfer to the legal level something that was already explicitly indicated in the recommendations of the Spanish Agency for Food Safety and Nutrition. Something that also already applies in specific environments and areas of the country. However, the regulation has details that will merit detailed analysis. For example, the threshold of 320 mg/L is striking in one context (the european) that sets notices starting at 150. Above all, because a gray area will be created for drinks labeled “high in caffeine” that can be sold to minors under 18. We will have to read the details of the rule to study its implications, but what does seem certain is that, with this step, Spain is going to enormously simplify one of the big problems that its regulation had on this issue: the disparity in minimum ages throughout the country. And that, we hope, will simplify its approach from social policies and public health. But what’s the problem with all this? The image of kids with huge 500 ml cans and bright colors has become ‘normal’ and the growth is enormous (in the United Kingdom, where we have longer series, the consumption of these products increased by 155% between 2006 and 2014). And how says the Spanish Food Safety Agency (AESAN), “the consumption of more than 60 milligrams of caffeine in adolescents aged 11 to 17 years (about 200 milliliters of energy drink with 32 mg of caffeine/100 ml) can cause sleep disturbances.” And this is just the beginning of the problems it can cause. “From 160 milligrams of caffeine (500 milliliters of an energy drink with 32 mg of caffeine/100 ml), (the consumption of these drinks) can cause general adverse health effects: psychological effects and behavioral alterations and cardiovascular disorders.” An invisible health problem. Because, as we know, lack of sleep is related to immunological problems, metabolic, cardiovascular, emotional and cognitive; with disorders such as diabetes or of the obesity. It leads us to be more tired and irritable, raises our stress levels and makes us take more risks and make more mistakes. None of this means that we are going to develop one of these diseases from consuming energy drinks, but it is clear that it puts us in a complicated situation. Above all, because it coincides with what we already know from other sources. “Energy drink consumption, even infrequent, was associated with several negative health indicators. Reporting of several health-compromising behaviors increased with frequency of energy drink consumption.” They are the conclusions by Maija Puupponen and her team at the University of Jyväskylä. And how explained Julio BasultoTo begin with, these drinks are correlated “with a significant increase in the likelihood of insomnia, nervousness, anxiety, depression, impulsivity, and poor academic performance, among others.” As if that were not enough, its frequent consumption can generate “hypertension, loss of bone density, osteoporosis, poor psychological, physical, educational and general well-being, among other consequences.” But the problem goes beyond health: it is cultural. And energy drinks have become a “prestigious” cultural practice among young people that is linked to an enormous amount of risk behavior. Nobody wants to compare it with tobacco, of course: but the truth is that many of the psychosocial mechanisms involved They have everything to do with tobacco. At some point there had to be a national debate about this and better sooner than later. Image | Diego Calabresa In Xataka | It’s not just sugar, hundreds of industries try to deceive us: we have a problem and it’s time to look for solutions