Benalmádena wants to shoot sales in their stores. So he has declared war on colored awnings

Benalmádena has tired of colored potpourri on the terraces of the local restaurants and shops, so he has decided to cut for the healthy: an area, a tone. In the middle of summer and with restaurants, deploying umbrellas and awnings to protect its clients from the Mediterranean sun, the City Council It has moved token To give commercial neighborhoods a more “homogeneous” aspect. The objective: more attractive, more purchases. Goodbye, colored tide. Benalmádena, one of the most popular tourist destinations on the Costa del Sol, has decided to put order in a small detail that marks its visual personality: the awnings. Recently the City Council celebrated A special commission Centered on terraces, watchmen, facades and shops in which it approved a series of measures to “homogenize” the image of some neighborhoods. To be more precise, he has focused the focus on the area of Benalmádena Pueblo. Gray I love you gray. The most interesting measure focuses on the awnings and separating screens from its central almond. Benalmádena Pueblo will say goodbye to the potpourri of shades for the sake of a much more “attractive” image. “The awnings will be gray with white aluminum profiles, not allowing any commercial brand, only the name of the black establishment.” Are there more news? Yes. For the lateral separations of the terraces, the use of screens will be allowed, but as long as they fit certain patterns: They must be forged at the bottom and glass in the upper. The separators can also wear the name of the establishment as long as they do it in vinyl or with screen printing. The City Council also wants those stores that occupy public space with fruit, vegetables or vegetable positions do so with structures that “harmonize” with the facade. “Enjoy and Buy”. At this point the question is obvious: for what? What is the purpose of change? Raúl CamposCouncilor in the area of Commerce and Consumption, explains it clearly: the objective is to “improve aesthetics and order the area”, a change with which the session wants to go beyond the strictly visual and favor the local economy. “We are working to create an attractive and orderly commercial environment that invites you to enjoy the municipality and buy.” And from now on? The City Council wants to go beyond Benalmádena Pueblo and extend the initiative to other nuclei. The newspaper South keep it up That the change will arrive in Arroyo de la Honey and Benalmádena Costa, although the aesthetic details that will be applied in each area must still be agreed. The idea, the City Council insists, is to “respect the idiosyncrasy and personality of each urban nucleus” also adjusting to “the precepts of urban discipline” of the general plan. The Consistory emphasizes that decisions are made “with the consensus” of the Association of Merchants and Entrepreneurs (Aceb) and the open shopping center. The municipality already has a ordinance that regulates the terraces of the watchmen and the facades of the establishments and marks some guidelines on elements such as umbrellas or awnings. For example, it establishes that they must “harmonize” with the facade and its color has to authorize the community of owners. Beyond Benalmádena. Benalmádena is not the only town that has proposed to homogenize the exterior furniture of its terraces and shops. Throughout the last years similar initiatives have emerged (not always with equal success) in Salou, Malaga, Las Palmas de Gran Canaria, Algeciras, Mieres, Estepona either Marínto name just a handful of examples. The objective: that the most visible areas have some harmony and end colored pastiches. Images | Benalmádena City Council 1 and 2 In Xataka | Aragon’s ski stations are sentenced to death. One of them has had an idea: the biggest tobogan in Europe

As the Puerta del Sol is a tree desert, Madrid has had an idea for this summer: putting awnings

With the thermometer Nailing with the 40ºC of maximum and a sun of rigor, if there is something sued today in the streets of Madrid is shadow, a shelter in which to enjoy a refreshing truce before continuing on their way to the office, house or the institute. To create one of those ‘Climate shelters’ In the urban heart, a few weeks ago the City Council He started installing Toldos in the middle of the Puerta del Sol, 32 panels with which he wants the square to stop being a pan. The problem is that its installation has unleashed a considerable stirboth for the solution itself and its cost. Shadow, where is there a shadow? The Puerta del Sol is an emblematic, sculptural place, forced to Thousands of tourists Every year and central node of Madrid. The problem is that something key is missing, especially in summer: shadow. Your around 12,000 m2 They are a wasteland in which it is difficult to protect themselves from the sun, a problem when the city faces a heat wave like the one in these days. There are those pulling irony It refers to the square as ‘La Sartén del Sol’. Why is there no shadow? Because it was never considered necessary. The City Council argues that in its 163 years of history the square never had “elements of shadow”, although there are who holds that in his day he had some trees and more than a century ago he already incorporated awnings. Historical debates apart, the Consistory assures that today the configuration of the Plaza conditions what can be done or not in it: below, scarce 20 cm of the pavementrests a slab that separates the square from one of the largest subway stations in the city, in addition to galleries. And why is it important? Simple. Because what is done in the square should take into account the huge structure that opens below. Martínez-Almeida team remember That a few years ago it was studied to plant trees in the only area of ​​the square that does not have infrastructure under the pavement, but the Municipal Historical Heritage Commission ended up lying the initiative. The reason? The vegetation perhaps threw some shadow and refresh the environment, but the idea did not respond to historical or urban criteria. He simply proposed to plant trees where he could, without contributing more reasons. What if we put awnings? In the absence of trees, good are Quita and Pon, a solution that is already used in the street of other Spanish cities punished by the sun, such as The center of Seville either Malaga. That is the idea that the City Council was raised, which launched its administrative machinery to project, hire and install a system of panels that cover part of the square. They wait, but the fabrics began to settle Two weeks ago. The awnings, 32 in total, are manufactured with Microperforated PVC ivory and have been arranged in such a way that they offer shade to pedestrians that walk from Alcalá to Arenal. To hold them, anchors were installed on the facades, tensioners and stainless steel masts in some granite banks. The idea is to use a threaded tubes system to place and remove panels throughout the year, as is done in other cities in the south. Why is there debate? For several reasons. Input by the solution itself and its effectiveness. “They are not a simple ornament or a whim: they are a late and expensive response to an urban policy of the PP, which for years turned our public spaces into authentic cement plates,” criticism in The country Pedro Barrero, socialist spokesman in the Commission of Works and Equipment. To that debate contributes that the square was reformed Just a few years ago With one millionaire investment without those guaranteed works shadows in the environment. Another background debate is whether the square may or may not host trees, beyond the handicap that the subway station is underneath, or if there are better alternatives to the awnings. The City Council insists in which the configuration of Puerta del Sol dates back to the nineteenth century and this will be “the first time you have shadows in its 163 years of history.” The proposal also received the approval of the Historical Heritage Commission. The big question is … Is it used for the 12,000 m2 of the square a solution that has demonstrated useful for narrow streets? Are there more factors? Yes. The price. The installation of the awnings will require considerable investment, around 1.5 million of euros that add to the cost of the reform of a few years ago. In networks there are who questions That a million and a half are reversed to a work that, in the end, will mean the installation of about thirty PVC awnings. From the City Council they clarify that to carry out the project they have had to carry out studies and undertake works that are not appreciated with the naked eye, such as adapting the banks, emptying them and providing them with steel plates to ballast the anchor of the masts. The goal? Ensure that the canvases endure wind gusts without the foundation affecting the structures located under the square. Images | Madrid City Council In Xataka | People have started rowing to touch their ass to the statue of the bear in Madrid. Makes as little sense as it seems

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