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The visits of Influencers With millions of followers to cultural places it has become a controversial trend. A few days ago, Dua Lipa closed the Prado Museum. A few weeks before, Mrbeast accessed to restricted stays only to researchers in some of the Most important Mayan enclaves from Mexico. None of those events has gone unnoticed For the public debatebut in the case of Mrbeast, the issue is about to take him before the courts, as he pointed out The New York Times. Mrbeast discovers the Mayan culture. What was going to be a video of Disclosure on Mayan culture of the youtuber with more followers of the platform, it has signs of becoming In a legal maze With the Mexican government. In it Video in question The popular YouTuber is shown accompanied by its usual collaborators exploring different Mayan archaeological places in Mexico. During the video, visitors access, accompanied by a guideto areas restricted to the public From Chichen Itzá and Calakmul, two of the most protected enclaves in the country. At certain moments of the video, Mrbeast himself is surprised by the visit. The youtuber assured in the video: “I cannot believe that the government allows us to do this.” During your visit to the interior of A camera in a Mayan pyramidthe guide took a Mayan funeral mask out of his ditch that delivered Mrbeast, who responded with eloquent “Why is this not in a museum? Why does a YouTuber hold this?” The controversy: the permits and nature of the recording. In a published statement In his X profileMrbeast, confirmed that the producer had all the necessary permits to record in the archaeological sites and that all measures had been met to protect the archaeological heritage. In addition, in A statement issued by the National Institute of Anthropology and History (INAH) it was confirmed that the visit and filming were carried out under supervision and with the corresponding authorizations. The INAH explained that the formal request for the recording was submitted by the Federal Tourism Secretariat and the governments of Yucatán and Campeche, and that Institute personnel accompanied the MRBASTI team throughout the recording to guarantee the protection of the heritage. In addition, INAH clarified that the mask shown in the video is a contemporary replica and not a pre -Hispanic piece. Controversial special effects. Despite the permits, the video generated discomfort between part of Mexican society and experts in historical heritage, especially for scenes in which Mrbeast seems to descend by helicopter on the pyramid of Chichén Itzá or fly a drone inside the temple located on the cusp of the structure. In that sense, INAH replied that these sequences are false and are part of the video edition and assembly, ensuring that such a descent was never made on the monument or a drone was introduced inside the pyramid. In the words of INAH: “It was clearly undergoing an extensive audiovisual postproduction and refers to events that did not occur.” The problem: the Maya do not advertise. Beyond denials and recording permits, the controversy by the video has climbed into intensity until it becomes a demand filed by the National Institute of Anthropology and History that had authorized the recording of the video. The demand has its origin in which, at a time of the video, Mrbeast and his team are shown in a camp tasting a dinner with Mayan food and dishes. At the end of dinner, Mrbeast presented one of his Feastable chocolate bars as “the only dessert approved by the Maya.” This act was interpreted as an undue commercial link between the private brand and the Mexican archaeological heritage. Touch the image to access the original message As published in Your X profile“The permit issued to the company Full Circle Media, representative of MR Beast, did not authorize the publication of false information or the use of the image of the archaeological sites for the advertising of commercial brands for private profit purposes.” The Institute stressed that the permission granted did not contemplate the commercial exploitation of the images or the promotion of private brands in these protected spaces. Argument that the content creator refuted saying: “They knew that we mentioned festable in the video, but out of respect for the sites, he filmed away from any national monument. The scene of the dinner where I made the feastable joke was not close to any Mayan temple.” She has reached the president’s ears. The impact of the Mrbeast video and the Maya has reached the political sphere and President Claudia Sheinbaum has requested an investigation About the facts. “You have to see exactly the content, but it is not that it has entered without the permission of the INAH,” said the president during Your press conference in the morning of the town. On the other hand, the governor of the state of Campeche, Layda Sansores, in which some of Mayan excavations who visited Mrbeast, He showed his full support to the creator of content and thanked his support for the Mayan culture and his contribution to improve living conditions of the population of Campeche. “We deeply move us to know that in Campeche you are not only leaving a mark on the communities that will now have water thanks to you, but you are also helping to promote archaeological exploration,” Sansores wrote. In Xataka | If the question is “how much money you can earn sleeping on Twitch”, the answer is Muroonh: $ 17,000 Image | Unspash (Elesban Landero Berriozábal), Mrbeast