I have tried Apple Creator Studio and it is clear to me that Adobe has a problem. The key: its price

Prove Apple Creator Studio It is relatively simple because, in one way or another, the subscription includes applications already known in the creative world. Apple has been smart and has come up with a package that allows access to Final Cut Pro, Pixelmator Pro and Logic Pro. That’s for starters. And finally, more tools like Motion, Compressor, MainStage, and even AI tools in your office suite. In any case, the real value of the subscription is provided, at least for me, by Final Cut Pro and Pixelmator Pro. Although my time as a TikToker is now a thing of the past, I still use photo and video editors for my things and my daily life and, after having been playing around with the apps included in Apple Creator Studio, I can only conclude that Adobe has a problem. One that costs 12.99 euros and that expands throughout the Apple ecosystem. This is not about YoTO. As much as one of the interesting additions to Apple Creator Studio is AI, the truth is that the utilities based on it, which are useful in some cases, take a backseat in practice. The key to the subscription is the price and the comparison with its direct rivals. And for example, a button: monthly price apple creator studio (Includes Final Cut, Pixelmator Pro and Logic Pro, among other apps) 12.99 euros Creative Cloud Pro (includes entire adobe suite) 118.96 euros Adobe photography (includes photoshop and lightroom) 24.19 euros adobe photoshop 26.43 euros adobe premiere 26.43 euros adobe audition 26.43 euros capcut pro 29.99 euros canvas pro 12 euros The separate purchase of all the apps included in Apple Creator Studio would amount to around 800 euros, but it is possible to access them for 12.99 euros per month. Not one of the rival subscriptions, not a single one, is capable of matching what Apple offers in price, features and simplicity. Pixelmator Pro | Image: Xataka In few contexts something else comes to light. The Adobe subscription that includes all its tools costs 119 euros per month. Almost ten times what Apple’s costs. The problem is that this subscription contains apps that not everyone will take advantage of. Anyone who wants to access Photoshop and Premiere has no choice but to go through either Creative Cloud Pro (119 euros per month) or combine photography and video plans whose cost would amount to more than 50 euros. The question is whether the 119 euros per month subscription offers the user 119 euros in value, because probably not. Anyone who wants to edit photos and videos probably has no interest in Audition, InDesign, or Fresco, so by choosing Adobe you will be paying more for tools you don’t use. Apple goes simple. Because Apple knows that this is not about great creators with teams behind them, but from aspiring/small influencerscreators who cook it and eat it. If you already have an iPad (undisputed king of the tablet world) or a Mac (historical favorite in the world of creativity), the integration, familiarity and communication between apps achieved by Apple is unrivaled, and neither is the price. Some of the Apple Creator Studio apps | Image: Xataka The apple firm has not warmed up by offering very niche products, quite the opposite. You have taken the four key tools that you know work, some AI tools for office automation, you have put them in the blender and served them to the user. Will there be cases in which Adobe is more worth it? Possibly at the studio or company level (or if you have a Windows PC, of ​​course), but at the user level and in the Adobe environment, CapCut and Canva in particular are against a rock and a hard place. AI Utilities. At the office automation level, I consider that a lot and at a very extreme level you have to use Pages, Number and Slides for Apple Creator Studio to be worth it to you. Beyond certain utilities such as rescaling a photo, accessing premium templates and generating images (with OpenAI models in the background, by the way), office automation remains more or less the same. It is not the strong point, of course, and if you use these apps for university work you can survive without the subscription without any problem. Here you can see the search by transcript. When searching for “iPhone Air”, Final Cut Pro returns only the parts where that word is mentioned | Image: Xataka Little lifesavers. Where AI does play, or can play, an interesting role is in editing. Apple’s approach is not so much to have the app edit for you, but to assist in the process. There are a couple of features that have caught my attention and I find particularly useful. They are not even half of those included and that puts another reality on the table to which we will return shortly. Search by transcript: If you have followed a script and you are clear about the phrase you are looking for, you can reach the exact moment by simply entering that phrase in the search engine. For a TikTok maybe not, but for a half-hour YouTube video, an interview or a podcast I find it super useful. beat detection: One of the first things they teach you when you edit video is to change shots to the rhythm of the music so that there is coherence and dynamism. Until now, the best guide was the peaks in the audio track. At each peak, plane change. Final Cut Pro is now able to flag those changes to make docking faster and more intuitive. I like it. Montage Creator: I don’t edit on iPad because the day they distributed patience I fell asleep, but having the ability to make quick montages by importing several video clips and an audio track seems quite useful to me, especially for typical reels or TikTok which are just resourceful shots happening to the rhythm of the music. For typical b-roll … Read more

Adobe presents itself as a champion of creators in the age of AI. Lawsuit alleges he used copyrighted books

Adobe has built part of its artificial intelligence strategy on a very recognizable banner: protecting creators in a time of profound change. While other technology companies accumulated criticism for the origin of their data, the company presented itself as a responsible alternative. That position is now facing a lawsuit which focuses on the training of one of its models and the use of copyrighted works. The case is not an anomaly, but rather a reflection of a question that the industry has not yet been able to clearly answer. The lawsuit was filed Tuesday in the U.S. Court for the Northern District of California and takes the form of a proposed class action. An author named Elizabeth Lyon accuses Adobe of using copyrighted books, including her own, to train the company’s AI models, with SlimLM at the center of the case, without permission. According to judicial documentation, these works would have been part of the training process of systems designed to respond to human instructions. Lyon claims to be acting on behalf of other rights holders who would find themselves in a similar situation. The great debate about data that trains AI To understand why this type of litigation is repeated with increasing frequency, it is worth taking a moment to look at how current artificial intelligence works. Beyond the visible applications, from chatbots to image generators, there are underlying models that act as the core of the system and learn from huge volumes of data. Generally speaking, more data can improve performance, although it is not the only factor. The problem appears when the key question arises about the origin of that information and the conditions under which it has been used. The model indicated in the lawsuit is not Firefly, Adobe’s best-known creative system, but SlimLMa family of smaller language models designed for specific tasks. These models are designed to assist users with document-related functions, especially on mobile devices. It is not an AI aimed at large-scale creative generation, but rather a system that operates in the background. That difference is relevant because it shows that the debate over training data is not limited to the most visible applications. According to the lawsuit, the conflict would not be in SlimLM as a final product, but in the data used during its training phase. Adobe has explained that these models were pre-trained with SlimPajama-627Ba open source data set published by Cerebras in June 2023. The court brief maintains that SlimPajama derives from RedPajama, another dataset widely used in the industry, and which in turn incorporates Books3, a massive collection of copyrighted books. That chain is the one that, according to the plaintiff, would have allowed the inclusion of works without authorization. Until now, Adobe’s public narrative on artificial intelligence has been primarily articulated around Fireflya product clearly identified with respect for creators and the use of licensed content. The company has defended that these models were trained with licensed content, such as Adobe Stock, and public domain material, and has accompanied that message with compensation programs for Adobe Stock contributors. The demand, however, is not directed at that visible front, but, as we say, at SlimLM, a more discreet model, integrated into assistance tasks and without a direct commercial presence. This separation is key to understanding the real scope of the case. The proceedings against Adobe are framed in a broader context of litigation in the United States related to the training of AI models. In recent years, authors and other rights holders have taken to court technology companies like OpenAIor Anthropicwith lawsuits alleging the use of protected works without authorization. Some of these processes are still open and others have ended in million-dollar agreements. This scenario explains why each new case is interpreted as another step in the legal delimitation of the use of data in artificial intelligence. For now, the case is in an initial phase and leaves many unknowns open. The plaintiff requests a unspecified financial compensation and raises the action on behalf of other potentially affected parties, while Adobe did not respond to Reuters’ request for comment. It will be the judicial process that determines whether the lawsuit is successful, is filed or results in an agreement. Beyond its specific outcome, the litigation once again puts the focus on an issue that remains unresolved: how to balance the advancement of AI with the rights of those who create the content from which it learns. Images | Rubaitul Azad | Adobe In Xataka | Gemini 3 Flash has surpassed GPT-5.2 Extra High in several benchmarks: Google has just changed the rules of the lightweight model

from image bank to Adobe rival

Tomorrow, November 20, our Xataka NordVPN Awards 2025which you can follow from our website. In them we will reward the most important devices and technologies of this year and for the first time we will present the special Xataka Award to the best Spanish technology company. The winner is Freepik, the Malaga company that has gone from being a bank of images and graphic resources to competing directly with Adobe and Figma. Omar Pera, its CPO, will accompany us during the gala. The pivotal moment: when DALL-E 2 changed everything Founded in 2010 in Malaga as a simple search engine for free images, Freepik served millions of users with a simple business model: facilitating access to graphic resources. “We started the company because we were making web pages and it took us a long time to find the image we wanted,” its CEO, Joaquín Cuenca, explained to us in an interview at the beginning of the year. The launch of DALL-E 2 in 2022 It was the turning point. Cuenca’s first reaction was visceral: “This makes what we are doing obsolete.” But he quickly came to a more important conclusion: “I saw him as unstoppable.” There was no debate about whether generative AI would transform their industry, but rather how to respond. The company went from marketplace from static content to develop your own video generation, editing and production tools. And the impact has been brutal: “Almost 50% of new subscribers, their first action is to do something with AI. A year and three months ago it was 0%,” Cuenca told us in February. “And more than 50% of existing subscribers are already using AI on Freepik.” Today Freepik serves more than 150 million monthly users with a complete ecosystem of tools: Freepik, Flaticon, Slidesgo, Wepik and Magnific AI. They already exceed 800,000 paid subscriptions. Own technology to avoid lawsuits Freepik developed F Liteits generative model trained exclusively with 80 million of its own commercially licensed images. It is a strategic bet to avoid the lawsuits that companies like Midjourney and OpenAI are having to face. Solid legal ground as a competitive advantage. Magnificenta Murcia startup purchased in 2024, went viral for its ability to increase the resolution of images without distorting details. Mysticits star model, competes with Ideogram and Midjourney. Regarding the latter, Cuenca is clear: “We have a lot of respect for Midjourney,” but he considers that Freepik is superior in adherence to the prompt because “Midjourney takes a lot of artistic license.” They are also clear about their position regarding OpenAI. For Cuenca, DALL-E “was a diversion from OpenAI”: “If you have the possibility of getting the best language model in the world in your company, everything else is a distraction. With that potential, starting to make images makes no sense.” It is precisely that distraction from the giants that opened a window of opportunity. The stone in the shoe Freepik’s commitment is to build an all-in-one platform instead of forcing the use of different applications: generation with several models, video with Google I see 3 (they became the first in the world to integrate Veo), complete editing, audio, conversion to SVG… “AI is very well aligned with what we want to do, and in fact helps us expand the catalog of things that we can solve for the user,” explains Cuenca. They no longer compete as much with Getty or Shutterstock as with Adobe and company. Video is the next frontier. “The video is now where the image was in 2023,” Cuenca told us. It still requires many iterations to achieve the desired result, but the room for improvement is enormous. Democratization from Malaga, without complexes Freepik believes that AI democratizes the creation of visual content, allowing businesses of any size to produce more engaging material without the need for large budgets or specialized equipment. And he does it from Malaga, without complexes. Although it has an office in San Francisco, its center of gravity remains in Andalusia. “From Malaga to Madrid is nothing, it’s two hours or so,” explains Cuenca, who considers that the real problem of Spanish entrepreneurship is not location: “We lack people who have good ideas, that is the main brake.” Freepik competes globally from there. It is one of the great successes of Spanish technology, and without a doubt the greatest national reference in generative AI. In just two years, Freepik completely reinvented itself: from distributor to developer, from marketplace to ecosystem, freemium An essential subscription for hundreds of thousands of creative professionals. A transformation that makes it worthy of the first special Xataka Award for the best Spanish technology company. Featured image | Xataka

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