addictive

Among all the news announced by Google a few days ago, without a doubt Gemini Intelligence It was the one that attracted the most attention, but it was not the only one. Android 17 also releases other changes Among which a function called ‘Pause Point’ caught my attention, an option that promises to save us from infinite scrolling by making us stop and think for a few seconds. When I discovered what Pause Point was, I did just that, stopped to think for a moment and realized the ironic of the situation. What is Pause Point “Have you ever spent 45 minutes scrolling and suddenly you realize that you don’t remember why you opened the phone?” This is how Google presents this new function that will arrive with Android 17 and that follows the line of others like Digital Wellbeing that was released with Android 9. Until now, if we wanted to limit the use of certain apps we could set timers or even block access completely, but according to Google this does not solve the problem: timers can be postponed and blocking sometimes makes it impractical if we need that app for something important. What they propose now is another different approach: when you open an app that usually distracts you, Pause Point is activated and makes you stop for 10 seconds to ask yourself “Why am I here?” During this break you can do a small breathing exercise or open the app, but setting a timer of 5, 15 or 30 minutes. It also offers you other apps to focus on, such as one for audiobooks. It makes sense: we have internalized certain patterns so much that we pick up our cell phone and open apps for no apparent reason, out of pure muscle memory. If we want to completely disable Pause Point, it is necessary to restart the phone. The goal is to make you stop and think before anything else. It makes sense and is something we have talked about before: we have internalized certain patterns so much, that we pick up our cell phone and open apps for no apparent reason, by Pure muscle memory. The arsonist who sells fire extinguishers In 2017 we were already talking about what was being set up an industry that promised to cure us of mobile addiction. There are all kinds of solutions that promise to reduce our screen time, from boring cell phones that make us use them lesseven accessories that They prevent us from opening certain apps. What is striking is when Those who offer the cure are the same ones who have created the problem. Recently, a judge in the United States has said that Meta, TikTok and Google They are guilty of having deliberately designed their products to generate addiction among young people, with functions such as autoplay or infinite scroll. Google defended itself arguing that “this case misinterprets YouTube, which is a responsibly built streaming platform, not a social network.” It is true that the concept of “addictive” infinite scroll was born with apps like Snapchat, TikTok or Instagram, but let’s not forget that Google entered fully into this formula with YouTube Shorts and one is no less guilty for having committed the “crime” later than the rest. Google is not the only company that is offering the solution to a problem that they themselves are fueling. Instagram and TikTok also have features to help users disconnect from the app, but without leaving the appclear. As long as the metric that controls is usage time, these “detox” functions will be little more than a cosmetic patch in a system designed so that we never let go of our cell phone. One thing must be clear and that is that the business of these apps lies in Let us spend as much time as possible on them. Only then do we see more advertising and buy more products. We live in the attention economy and, as long as the metric that controls is the time of use, these “detox” functions will be little more than a cosmetic patch in a system designed so that we never let go of the mobile. Images | Google In Xataka | The psychology of doomscrolling: the trap our brain is programmed to fall into again and again