Everything indicates that Spotify will adjust its prices again. According to Financial Timesthe streaming giant plans a new climb that will affect several countries in Europe and Latin America as soon as this summer.
It would be a strategic change that, for the moment, has not been officially announced and that relies on anonymous sources. What seems clear is that the United States would be out of movement. It is not a minor detail: it is its largest market and already lived a price increase in July last year.
The scope of the adjustment is not yet confirmed. There is no concrete list of affected countries, but the British medium offers clues that allow anticipating the course. In recent weeks, and almost silently, Spotify has increased its rates in the Netherlands and Luxembourg. In both cases, the price of the individual plan has gone from 10.99 to 12.99 euros per month.
For the rest of Europe and Latin America, however, there is talk of a more gradual approach. According to these same sources, the company would be considering a rise of only 1 euro in the individual plan. It would be a more content adjustment, probably to avoid any adverse reaction in markets where there are millions of customers.
In the case of Spain, the history of upload is limited. For more than ten years, the individual plan remained at 9.99 euros. It was not until July 2023 when Spotify applied its first adjustmentraising the price up to 10.99 euros. If the rumors are confirmed, the new price could be at 11.99 euros per month from this summer.


It should be remembered that in the United States, where the climb is already a fact, users are currently paying $ 11.99 a month for the same plan.
It will be necessary to see how the market reacts if this new round of increases is formalized. And above all, what countries are finally included. At the moment, the only certain thing is that Spotify moves. And it is not an isolated movement.
All this happens at a key moment for the company. Spotify has just registered benefits after 18 years accumulating losses. A milestone that marks a before and after in its financial strategy. Besides, The rumors point to work in a new subscription that would finally include audio in high fidelity. A long -awaited promise that could be part of the redesign of its offer to justify the new price positioning.
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