Holy Week has become a huge marketing campaign. Now you have even board games

The Easter week It is not only a meeting point for Catholics throughout Spain, which They share a faith and customs indicated in cities such as Seville, Malaga or Zamora. It is also a key moment for the country’s economy: promoted by institutions, backed by tourism and in constant evolution in search of new commercial forms, Holy Week also moves millions. And commerce, services and, now, internet, know it well.

Economic engine It is absolutely indisputable that Holy Week is an economic engine for different cities in Spain, which receive income in sectors as diverse as tourism and hospitality (with Figures in Seville that are around 95% occupation and influx of two million people), trade, crafts and, of course, the expenses derived from processions, such as rental rents. In Seville there is talk of 415 million euros In income these dates, in Malaga 393 million And in León, 5 million.

Complex relationship. There are, of course, tensions between those who defend recollection and religious feelings as keys to living Holy Week and those who see it as a unique possibility of economic impulse. But this conflict is not new: Already in 1972 A critic to the situation denounced that “there is a tourist map, a commercial gear that lacks any point of contact with faith”, so it can be said that we are facing a clash that comes from afar. But now it is taking new forms.

New ways to explain Holy Week. The arrival of new forms, beyond the traditional ones, to commercially exploit the holidays is also the result of a change in the perception of Holy Week. Few have known how to read that change in tradition as the Channel 101TV from Seville, which of course is broadcasting live multiple processions, but that has found a particular dialectic with The ‘A Cielo’ program. It is a kind of chiringuito of jugones in the brotherhood where a group of experts in images, brotherhoods and traditions analyze with a light tone but very felt the Holy Week … throughout the year and with the viral apollo of the social networks.

Boarding Board Games. Among these new ways of getting commercial performance of Holy Week highlights the new industry of board games. They are very simple games, often with an innocent point, but in other aspects they have some complexity and even adapt mechanics of non -religious games. Artes Cañete is the brand that is responsible for the simplest and most handmade, such as the Oca brotherhe Party Game Cofrade meetingthe card game inspired by the rhythms and codes of the steps There it was And my particular favorite, the Who is who cofradewith editions for seven Andalusian cities and where you have to identify a wide variety of images of steps.

One step further. But of course, Holy Week gives for a lot of fun, and we have recently seen games of a certain complexity: The Holy Meeting It is a game of charges of collecting and stealing steps. Certain similarities have Processions and Cofrade Citywhere strategy and resource management are involved in a struggle to be the most noticeable brotherhood. And finally, there is the elegant GO CERC a skill game with die -cut steps and in which you have to go collecting promises with a throne miniature.

Products for all. It is debatable if Holy Week and its relationship with industry and tourism has not been, for decades, a commercial product. But it is clear that the last times, new technologies and the Internet have taken a special turn. Only then have they been able to be born Escape Rooms Holy Week theme, Immersive experiences 360 or 3D printing businesses Brotherhood products. The market continues to evolve so that the passion does not vain.