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It is one of Prime Video’s great successes: ‘Reacher’, the former military political series played by Alan Ritchson who wanders for deep America dismantling organized crime networks to tube, like a single-man team A, returns in A third season that does not move a millimeter of the coordinates that have given him fame. Excellent visual invoice, male charisma of the old school, sly humor and formulas that are not spent for many years.
A good cousin. According to A study by the Parrot Analytics firmReacher has generated 279 million dollars in new subscribers since the debut of the series in 2022, “demonstrating the power of a strong IP, a strategic planning of the premieres and a successful commitment of the audience in the era of the era of the era of the era of streaming“And that without counting advertising income that accompanies each episode, which can easily catapult that figure very notably.
It is issued as it is issued. Parrot Analytics also judges that the unusual strategy to release all the episodes of the first season of a cup generated a large number of new subscribers, turning the series into the first of the platform that entered the lists of successes of streaming of Nielsen. In season 2, the strategy changed (it seems that this year will also be followed), premiering three episodes in December 2023 and a weekly episode from there. Thus it was achieved that income in two different financial quarters, the last of 2023 and the first of 2024, would increase substantially. It was, in short, the most seen series in the 2023 plartava, with only those first three episodes.
The secret of success: distance yourself from the competition. At the moment, this third season is having Excellent criticisms Thanks to his return to the lonely sponsorship codes and the abandonment of team dynamics that struck the rhythm of the second season. In any case, it shows that although prime video has a program as varied as that of other platforms (now putting all promotional machinery running for the premiere of The third season of ‘The Wheel of Time’), There is a strip of ages and genres to which a special party is taking out: parents.
Prime video: the maximum common denominator. All platforms seek as wide as possible public sectors, but they always end up going to very specific demographies: Disney+ appeals to the fandom more mainstreamwith Disney, Marvel and Star Wars as Mascarón de Proa. Netflix makes the majority series, but always with a distinctive touch, riding fashions and waves (of the True Crime to the eighties nostalgia). Prime Video, however, proposes not -so -strident series, not so special: even its most unique proposals, such as ‘MR. & Mrs. Smith ‘ They go hand in hand with an absurdly popular genre (spy cinema). (Although, obviously, There are exceptions)
Be parents today. The series and the cinema “for parents” is not an allusion to paternity itself (although also: the demographies of studies like this Parrot Analytics They make it clear), but rather a state of the spirit: traditionally male genres (Thrillers, spies, action, heroic fantasy, superheroes), sometimes with a rejuvenating irony bath (‘The Boys’, ‘Fallout’). In any case, Prime Video has opened a niche from which gold is taking James Bond creative controlhis turnaround will be very clear: the announcement of a series, perhaps, is falling).
The new generalist TV. Or in other words: Prime Video is occupying the space of general television, with series that are the heirs of ‘CSI’, of ’24’, of ‘criminal minds’ or ‘the mentalist’. When the platforms appeared Streming They flooded us with series other than what we had been watching decades, and prime video has taken the path of, once accustomed to the rhythms, prices and dynamics of the streamingreturn everything we started to miss: series like ‘Jack Ryan‘,’Bosch‘or’ Reacher ‘are the modernized version of that classic, simple and that just wanted to entertain.
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