Prime video wants ‘Operation Triunfo’ to be a success again. And that’s why castings by Tiktok again

The last edition of ‘Operation Triunfo’, despite how opaque Amazon was when communicating his audience figures, was a success at all levels. Not only did it achieve considerable scope in terms of public (although Not so massive would have fit Given the audiences of previous editions), but razed on social networks. Therefore, it has all the meaning that this new edition settled settled, one more year, exclusively in Tiktok.

Official data. He only audience data That Amazon gave at the end of the first edition on its platform was that the weekly galas were seen, on average, for more than 3.5 million viewers, a considerable decrease from 20 million on average in 2017. But Amazon works for Amazon, because what interests him is to attract more people better to his platform, and in that sense the program worked, since it allowed him to implement, for example, for example, for example, for example, for example. generous sponsorships. But there is another more relevant fact: success in networks.

In sight. Here, Obviously Amazon has not been able to hide the data: thanks to the Tiktok consumption and to keep the YouTube figures (between both platforms they came to add more than 700 million views at the end of the first season, According to Amazon), ‘Operation Triunfo’ folded its digital impact with respect to the previous edition. 538’5 million users consumed ‘OT’ content in Tik Tok, with peaks of more than 40 million views in one day. To this are added the accounts of the artists themselves: Naiarathe most popular on Instagram, for example, already has almost 500,000 followers (he has folded them since the edition ended).

We are interested in Tiktok. And that is where one of the strategic points of ‘OT’ is revealed for prime video: not so much that many people see it but to make a brand image and that the spectators associate the program with Amazon, which results in benefit for the Authentic company businessthe store. And for that purpose, social networks are essential. Therefore, this year ‘OT’ has turned from the beginning on social networks, specifically in Tiktok.

Auditions in Tiktok. Amazon has opened the call for pre -selection for castings, as already done in 2017, consolidating the platform as a dissemination core of the program. The process to enter is that the applicants, from April 1 to 7, upload a 45 -second video (15 seconds of presentation and 30 of musical interpretation) with the Hashtag #OTCOVER2025. Those who pass this initial phase will receive a prime pass, which will allow them to directly access the face -to -face casting.

@operaciTriunfo

💥 Finally the time came! From April 1 to 7 (both included) you can go up to Tiktok your #OTCOVER2025 and get a prime pass that allows you to skip your tail in face -to -face castings. The director of the Academy explains all the details, @Noegalera. OTCOVER2025, can happen to you. 💙🎤🎶 📄 Consult the legal basis in the biography link or here 👉🏻 https://bit.ly/otcover2025

♬ Original sound – Operation Triunfo 🎤

An appropriate platform. Do not forget that the impact of ‘OT’ on social networks is historical: the first auditions of Bisbal already They had meme wood before the memesand in fact they were recovered in social networks. Then, the fame in Tiktok of ‘OT’ is proportionally greater than the one on the Amazon platform itself, it is because the Tiktok short videos format is perfect for the consumption of the program’s performances. Although the galas conform to the inevitable toll (with which Amazon also shows that it has sufficient financial muscle to produce traditional television programs), Tiktok’s thrust is essential. And ‘OT’ appreciates it, this year too, that the program takes off exclusively from there.

Header | Prime video

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