‘Operation Triunfo’ is the prime video tool to grow at full speed. The key is in Latin America

Although the audience figures did not seem clear until Operation Triunfo 2023 concluded, the program He ended up throwing a very positive balancebecoming the most watched national premiere in the history of prime video in Spain. Therefore, the platform has decided to bet strongly on this new stage, seeking to maximize its scope, and devote itself especially as a cultural reference for generation Z and decisively reaching various Latin American countries.

Some figures. Among the things that Prime Video has told is that it reached 3.5 million unique viewers during its 14 weeks of broadcast. A triumph that extended, as Amazon will certainly interest, Beyond the mere audience Of the platform: in its 14 weeks of broadcast, Amazon registered one million visits to the OT thematic store, 720,000 interactions with Alexa and 66 million votes through the app. They are additional business routes that corroborate why OT is so important for the digital store economy.

Audience involved. The great triumph of the program (worth the redundancy) has been to earn to very involved spectators with the format: 8.6 million weekly votes and 1.6 million records in the app (the previous record was at 820,000) that add up to those mentioned 66 million; 5,000 million global visualizations and 80,000 publications in Tiktok; a peak of 180,000 users connected simultaneously on YouTube; And more than 27,000 attendees in disc firms, so that everything is not virtual.

And in addition, of course, hashtags about the program after in the list of Twitter trends every Monday, on many occasions monopolizing the first ten positions and making the edition of constant conversation during its 14 weeks.

For all of Latin America. ‘OT 2025 ‘premieres on September 15 at 10:00 p.m. in Spain with simultaneous live transmission for the first time in its history for six Latin American countries: Mexico, Argentina, Brazil, Colombia, Chile and Peru. It is a Amazon response to the growing demand of the fans of the program and, above all, wants to take ‘OT’ beyond Spain, and that Prime Video impacts more globally. Undoubtedly, an ambitious intention but that if it is possible to give an extraordinary dissemination to the program.

To increase this impact will bet on social networkswith 15 weekly minutes with which the contestants to generate content in a “Tiktok Corner” within the Academy, with live reactions on Fridays on social networks at 15. Again, as happened last year, social networks will form a primary part of the Amazon strategy. There will also be new weekly programs: ‘OT connection (Tuesday to Saturday at 8:00 p.m.) and’ Face B ‘(Sunday, also at eight in the afternoon).

Technological investment To provide viewers A program at the heightAmazon has put on their feet the greatest scenario in the history of Prime Video, with 358 m² of LED screens, 10 cameras, including the Spderm, and more than 750 lighting devices. It is a considerable technological leap and as Amazon has revealed to the press, it is only the spearhead of a very ambitious project, where everything is integrated more organically than in previous stages. For example, the study where ‘connection ot’ is recorded just below the academy, so that there is immediate access to teachers and contestants. And there will be no post -grooves or videosumeros: everything will be part of the gala.

Youth is sought. Therefore, expand borders, more programs and support determined to the possibilities of social networks. All with a very clear intention: to appeal to the interests of generation Z, which is able to make a fan phenomenon germinate that is the one that really gives life to this type of programs. In search of the youngest generations of spectators to get the format, which is already 24 years old, it remains fresh.

Header | Amazon

In Xataka | How Prime Video Use Chenoa and ‘Operation Triunfo’ to destroy the tired audiences of traditional TV