We complained about the plans with Netflix ads. But it is YouTube who is becoming hell of advertising

So far those who wanted to avoid the ads in the YouTube videos They had two options. The first, pay a subscription to YouTube Premium, which costs 13.99 euros per month in Spain. The second, use Tools such as Adblockers They try to avoid the appearance of those ads. And Google has proposed to eradicate that second option.

Black screens and interruptions. Are several Users of Reddit and of Brave user forum Those who have commented The problems When using this browser – which includes an adblocker – or tools of this style when visiting YouTube. According to your comments, the platform causes that in the first load the videos appear with a totally black screen during the duration of the pre -rol ads (those that appear before the video in question). In addition, YouTube shows a warning message (“Are you experiencing interruptions?”) With a link to the YouTube support site.

Just in case, deactivate the adblockers. On that Google support page indicates that users who are affected by problems can “check if browser extensions block advertisements are affecting video playback.”

Or navigate in an incognito mode. They also suggest “open youtube in a Incognito window With all the extensions deactivated and check if the problem persists. “In my tests with Brave I have not seen such messages, and neither in Firefox with the extension Ublock Origin. Nor when performing some tests with VPN and with IP from the United States, but this type of problem may depend on other factors.

The cat and mouse. YouTube has been trying to fight the use of adblockers for some time, but the developers of these tools usually act quickly and counteract Google’s measures. There are those who indicate that these problems may be limited to user accounts that have been detected in the past using adblockers. In my evidence I had not logged in, which validates that theory.

We complained about Netflix. Comparisons with streaming platforms are inevitable, although the differences are clear. Netflix has achieved A resounding success With their plan with advertisements, and in prime video not only things are not going well but for months ago they were going to Increase the presence of advertising. And now they have confirmed that They are going to bend it.

The future will have more ads. YouTube offers content for free but with ads, and the business model is similar to other Google services. The difference here is that it is the users who generate these contents, and YouTube is simply the platform that connects the creators with the spectators. Advertising benefits both parties because these ads serve to remunerate creatorsbut the advertising presence on YouTube is increasingly intense and converts experience into something increasingly annoying. The alternative, of course, is to pay Those 13.99 euros per month to access YouTube Premium.

Youtube premium lite on the horizon. Google’s strategy has been even clearer with its latest movement: the creation of Youtube Premium Litewhich has already debuted in countries such as Mexico, Argentina or the US. The fundamental advantage is that most videos will not have ads, but we do not have other options such as video downloading to watch them without connection or the back in the background. This new type of subscription thus raises an intermediate bet, but also points to something worrying: more ads in the future.

Image | Norwood Themes

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