What happens if together Internet obsession with cats With? Well, well mixed, they can be the ingredients of the next viral success in networks such as the one we have seen this weekend. If you have Instagram or Tiktok, there are many chances that you have seen (or have shared) a video of cats making springboard jump with pirouettes worthy of gold medal. This has cooked this viral liver that has already become a whole Trend
300 million visualizations and upload. The creator of these ‘Kitty Olympics’ has been @PabloPROMPTa Canarian psychologist amateur to create videos with AI. In its networks it has an important sum of followers, but the figures that you have achieved with this video are demential. In the first hours already He was surprised Growth: 1.5 million in just 5 hours. It was just the beginning. Right now it has almost 70 million in Tiktok and 237 million on Instagram.
The thing was not there. As we said at the beginning, the video unleashed a whole wave of similar videos, what in the jargon of the networks we would call Trend. In Tiktok, the search ‘Olympics Animals’ returns results where the protagonists are giraffe dogs, capibaras, camels or lions, some of them with several million visualizations.
How he has done it. Videos created with AI There are many, but not everyone gets so much impact. The realism of the video and the naturalness of the jumps that cats give is what attracts the most attention. For its creation, the new model of Hailuo aihe Hailuo 2 that was released a few days ago and promised notable improvements in the realism of physicists. While I wrote these lines I have tried the free version of this tool to create these gymnasts and, although it is not as striking as the ‘Michi Olympics’, the result is not bad.
Creation yes, but halfway. From the first generative AI tools, the controversies with artists They have been to the agenda, even Some have come to sue To these tools for intellectual property. With the social networks filling with videos made with iaanother problem arises, that of effort and originality; While there are creators dedicating hours to videos of a few seconds, others such as Daniel Bitton They presume “generate 8 or 10 videos in less than 30 minutes” and also the algorithms are favoring them. In the case of the video that this Olympic trend originated, although it has been this user who has published the video on networks, he did so from a Prompt of another user (@fofrai), so it was not an original idea of his.
The other face. Although we can discuss the originality or effort it has taken, the video of the Olympic cats has triumphed because it is fun and is very achieved. However, the content created with the networks is increasing and does not always have this sympathetic appearance. A few months ago we talked about ‘AI Slop’ or The garbage that began to flood social networks. The phenomenon consists of videos made with AI (quite disturbingby the way) that he had managed to break the algorithms of recommendation of Tiktok and Instagram. Based on saturating them, they ended up showing these videos to a larger audience. On the other hand, there is the problem of content created with ia that is presented as realas happened a few days ago with the Conflict between Iran and Israel. In response, the platforms like Tiktok are starting to label it.
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