AI is changing to the way we buy. Andy Jassy has warned its employees that this will affect its jobs

In your report ‘Future of Jobs Report 2025’the World Economic Forum advanced that by 2030 92 million jobs were going to move due to the effect of AI on the labor market. That means that some of the current jobs They will cease to existwhile new new jobs will be generated in place.

Andy Jassy, ​​Amazon CEO, headed In a statement sent to its employees in those same terms, announcing that the Amazon template will suffer a displacement in its labor mass caused by the Automation of AI.

Amazon will not be the same. In his statement, Jassy says that, In a few yearsthe Amazon structure will not be the same today. It cannot be if they want to remain a competitive company. “As we implement more generative and agents, it should change the way our work is done. We will need fewer people doing some of the work that is done today, and more people doing other types of work,” he wrote.

In other words, Jassy confirms the theory that at the beginning of the year already raised the World Economic Forum: that the impact of AI would not mean the net destruction of employment in its workforce, but would force Amazon to restructure their departments to reduce employees in some and hire more employees in others.

The elephant in the room. The Employment displacement theory In Amazon, however, he raises some doubts for which not even the Amazon CEO has an answer: at what rhythm will that change occur? Is Amazon capable of maintaining the balance of your template?

“It is difficult to know exactly how this will be translated over time, but in the coming years we hope that this will reduce our total template as efficiency increases thanks to the extensive use of AI throughout the company,” Jassy wrote in his statement. According to StatistaAmazon currently employs 1.56 million people worldwide, making it the second largest private employer in the United States after Walmart.

The change in their stores. Amazon is not the first time he faces a dilemma like the one posed by its executive director. The e-commerce giant already faced him when he began the automation of his logistics centers. On that occasion, a whole Robot Army replaced the employees who were responsible for searching of products.

However, as they were implemented Those automated systemsSLA company created new positions of preparation, sending orders, maintenance and engineering. According to data from Amazon,This automation needed 30% more used for its logistics centers. The problem in that case It was the same which is currently raised: many jobs were eliminated with the arrival of robots, but the Creation of new positions It was gradual, leaving a temporary job deficit.

Change is not among the same. Another of the problems posed by Amazon’s forecast and that makes a big difference between what happened in logistics centers and the arrival of AI, is that the new positions that, according to Andy Jassy, ​​will be generated, are not equivalent to those who will cease to exist. A warehouse employee It cannot develop a new AI function for the Amazon store.

In that sense, CEO’s words to their employees mark A solution for your employees: “Be curious about AI, Edúquense, attend workshops and take training, use and experiment with AI whenever they can.” In addition, the statement insisted “the most transformative technology from the Internet is already here. Those who hug this change are familiar with AI, help us to build and improve our internal levels and contribute value to customers, will be well positioned to have a great impact and help us reinvent the company.”

That is, paraphrasing a phrase that has run like gunpowder on the Internet in recent years, “AI will not take your job, it will be taken away from someone who knows how to use it.”

If the client changes, you have to adapt. According to the document signed by Jassy, ​​the AI ​​”will change the way we all work and live”, so companies must change their structure to adapt to those changes. The manager referred to the change in habits in the form of search and buy products that users are already starting to use.

Tools based on Amazon’s own as Alexa+, but must also respond to the changes that other companies are promoting like Google Lens and the Circle to Search functionor through searches engines based on AI as the overview that Google has integrated into its browser. If the user changes his way of searching for products, Amazon must adapt to it and, according to Jassy, ​​that will generate internal changes. “It will change the way we all work and live. In all companies and in all imaginable fields,” said the manager.

Amazon scissors. Regardless of the announcement of great changes in the Amazon squad for the coming years, the company was already coming from a restructuring trajectory of its workforce that, such and as they detail In Laysoff.fyi, it began in 2022 and has already resulted in 27,940 employees without employment.

The announcement of its CEO is nothing more than the confirmation that this restructuring process will be chronified and Amazon will continue to adapt its template to the needs and advantages presented by AI.

In Xataka | Of engineers to keyboard operators: AI is converting software programming into a mounting chain

Image | Amazon