The story of how brown was commercially imposed

If I ask you to close your eyes and imagine an egg, it is very likely that egg was white. Gallina eggs, both in the collective imaginary and in popular culture, are white. And, however, nine out of ten eggs They are sold to the public in Spain are brown.

Why are the eggs no longer white? Where have they gotten?

Egg shell. The most direct answer is that they have not gotten anywhere. The color of the eggs, in principle, depends on something very simple: the color of the chickens. In very general termsdark plumage chickens give brunette eggs and light color chickens give white eggs.

And I say in general terms because there are blue eggs, pink, green beige and even broken white. There are various theories that explain thisbut the most popular tells us that they are adaptations of the different species of chickens to favor camouflage and survival in nature.

Beyond that evolutionary reason, the color gives a bit the same: because there are no organoleptic differences in eggs according to their flavor. This, of course, does not solve the mystery of the disappearance of white eggs but makes it deeper.

The reign of white eggs. During the 50s and 60s, when egg production began to ‘intensive’, Spanish farmers White chickens began to introduce. It made sense, They were varieties They lived longer and were more productive. It was no coincidence: the Leghorn variety, one of the most popular, had been selected in the US, England and Italy for more than a hundred years.

That genetic advantage ‘continues to occur today: according to the data of poultry varieties in Germanywhite chickens put about 450 eggs in 18 months, while browns that put about 380. In addition, white are smaller (they occupy less space, they eat less) and less aggressive. The result is that white eggs have 9% less costs than brown.

And what happened to them? The brilliant success of white eggs had a problem: in a country that had urbanized very quickly (and in which a good part of its population maintained contact with the rural world), consumers They began to associate The white color with intensive and industrial livestock.

Actually, taste, nutritional value or egg quality They do not depend of color. They depend on things such as the good health of the animal, the physical activity they perform or its food. Therefore, for decades the farm eggs were at a disadvantage with which those who put small farms in the market (or raised at home).

Like those small farms used local varieties (that is, brown), the identification between brunette eggs and camperus eggs caught in the collective imaginary.

The market response … When the producers realized this, they began to modify what they took to the market: little by little, the linear of the supermarket were filled with brunette eggs and the white eggs were redirected to the hospitality or industrial food (where going at the price is more important).

… but from the Spanish market. It is important to take this into account: in countries like Germany, white eggs are kings and In the Netherlands they have more and more weight in the market. In the United States and England, you can find the two types of major problem.

That (above all, taking into account what has happened in other European markets) leads us to ask ourselves if it is possible that white eggs end up returning to supermarkets. To the extent that there are no substantial differences between some eggs and others, until when will prejudices last the white eggs that lead us to ignore something as “objective” as the price?

No one knows it for sure. Above all, because unlike small markets such as the Dutchman (in front of the German), Spanish is a very difficult bone to crack for foreign competition. However, we already know The little that these balances last.

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