Openai has chosen a conservative path to Operator: limit it to users of Chatgpt Prothose who pay 200 dollars a month. Only they can access this tool that automates tasks on the web.
It is what OpenAi describes as a “prior research view”, and that lets us glimpse more an experiment than a finished product.
Why is it important. The IA giant continues to prioritize product refinement over immediate income. 200 dollars a month per user capable of using operator are many dollars … but that is an important limit to its adoption in this phase. And it is deliberate.
Between the lines. Openai has signed alliances with companies such as Dordash, Instacart, Priceline, Openable or Uber. That could suggest trade agreements to monetize operator on the side of the companies, but the OpenAi Coo, Brad Lightcap, has been blunt in the Wall Street Journal: There is no financial relationship in these collaborations. They are only optimizing the user experience to become more compatible with Operator.
Therefore, the income that Operator now will come exclusively from Pro subscriptions. But that can change in the future:
- Openai has announced expansion plans to Users Plus, Team and Enterprise.
- He has also promised to release the API of Your Cua model (Computer-Useing agent) For developers.
At the moment, there are no dates for either of those two promises.
In perspective. Openai operates in a market with a giant potential. Analysts expect that The generative AI will move more than one billion dollars a year in less than a decade.
However, Openai is betting on perfecting operator with a controlled implementation rather than maximizing short -term income.
The bet. Initially limiting operator to its most committed and enthusiastic users (those who pay $ 200 per month), OpenAi seeks feedback quality. The one that is most capable of giving this type of user. In addition, errors are less expensive in this phase, and more valuable learning.
This strategy suggests something: that the monetization plans with greater reach will come when the product is more mature.
Deepen. Openai’s caution is striking because it contrasts with its aggressiveness on other fronts. For example, a few days ago we knew that it was also part of the Stargate projectvalued in half a billion dollars.
Operator seems like an experimental strategic project, but not so much an immediate source of income.
Outstanding image | OpenAI, Xataka with Mockuuuups Studio
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