“Cozy games” were going to save us from stress and productivity. They have ended up being true slaves of leisure

The promise of relaxing and clearing your mind for a few hours is what attracts us of the cozy games: those games that surround us with cute little animals, calm us with a comforting visual palette and give us repetitive and friendly tasks that make us escape from stress. It all seems very bucolic; You inherit a farm, plant flowers, decorate rooms or make dream furniture, with the promise of escaping for a few hours from the daily routine.

However, that kind of digital refuge has become the materialization of what you wanted to escape from; in a second Google Calendar full of meetings, in a clone of your 9 to 5 job. And ‘Tiny Bookshop’ reaffirms it to us.

Released this summer,’Tiny Bookshop‘ quickly became a hit within the crowded category cozy. The premise is clear: you arrive in a small, charming town with your new traveling bookstore project, which you can decorate with hundreds of possibilities. Through your relationship with the neighbors you manage to sell and recommend a large number of books and, in turn, discover all the secrets of the town.

This entire initial point is more than striking for fans of the genre (like yours truly). After more hours than I would like to admit, I realized that I had fallen into the gaming trap again. cozy: dedicate hours and hours at a job. Underneath the adorableness of being able to paint everything in pastel tones or recommend ‘Jane Eyre’ to your clients, in the end you find that you have been searching for objects for a while to increase your sales, check the opening hours for the next day and be on the lookout to replenish the shelves with the right genre.

You can call this cozybut I call it emulating another workday; and what’s worse, enjoying it.

At the beginning of the 2010s it became quite fashionable, sponsored by the gurus of Silicon Valleya trend called “gamification of work“Through video game or board game mechanics, missions, points or rewards were added within the daily routine of monotonous work tasks. It is worth asking if the cozy games They have done the opposite path, “trafficking” video games.

It is true that, as is often the case with these cozy gamesit’s easy to have fun with them and immerse yourself fully in the story. The interactions are adorable, the characters are cute and they have that air of “afternoon movie” that makes them irresistible; but in the end we cannot ignore the fact that we are replicating tasks that we are supposed to escape from, such as spending hours and hours working. And yes, it all depends on the type of player you are and how you manage the objectives of the game, but the cozy games They rarely have to do with something comfortable or warm.

We’ve romanticized even paying a mortgage

We are not talking about a specific thing that happens with this new release, completing or performing the daily tasks of this style of games can be the least relaxing thing there is. With the pinnacle of the cozy‘stardew valley‘, the day doesn’t last long between milking the cows, collecting the eggs, making jam and going to the mine to get objects. Furthermore, as if it were real life itself, after all these tasks, you have to put on a good face and interact with your neighbors.

Something similar happens with another of the big names in the category such as ‘Animal Crossing‘: you have to give objects to your island companions, cut down trees, plant flowers, fish and be attentive to the day the character who is in charge of buying your collection arrives, in order to get money and pay the mortgage. Yes, a mortgage on a beautiful house, but Tom Nook does not forgive the deadlines. After all this, it would be interesting to check the players’ heart rate when their character goes to sleep after completing all those tasks.

By becoming something more mainstream and produce some sales more than substantial Since its rise in the pandemic, there are countless games that adopt the “cozy” to capture the public, even when its dynamics move away from what characterizes the genre. It is worth asking if within this label, the greatest exponents should not be games like ‘Abzu‘ either ‘Unpacking‘, where the “you don’t have to do anything” is strictly followed and the objectives do not have a timer. The contemplative and the mechanical is what is essential in these examples, honoring that part “cozy” of mental refuge with peace, serenity and tasks that are repeated over and over again.

In fact, there is even metacriticism within this world. ‘Wanderstop‘, a tea shop simulator created by the visionary mind behind ‘The Stanley Parable‘, Davey Wreden. The game ironizes this fact with a character who invites you to attend to customer requests when it seems right to you, without rushing, because the last thing the protagonist needs is it’s more pressure. It is curious that most games cozy They deal with mental health or anxiety, but some have mechanics in line with this and others offer ones that are radically opposite to the feelings they seek to create in the player.

The perversion of language, or the excessive use of a label such as “cozy” to sell more copies ends up producing a very specific reality: something is broken when the first thing that comes to mind when we talk about these comforting games is taking care of a farm or a supermarket, watering parsnips or paying for an extension to your house.

Productivity as leisure

Beyond the mechanics and quality of each of them, the addiction and fanaticism that they generate for us does nothing more than put ourselves in front of the mirror and expose the reality of our daily life: even with our leisure we want to be productive, subordinating rest to a scheme of goals and results.

With the cozy games We get that therapeutic and well-being feeling thanks to the fact that said pursuit of productivitywith its adorable aesthetics and ambient music, is not accompanied by negative consequences. And so, we find ourselves playing ‘Stardew Valley’ or ‘Tiny Bookshop’, victims of a cute capitalism that even reaches the emotional level; In these games you work, invest and decorate, not only for currency but also for the affection of others.

So, the focus of its success may not lie in the task itself, but in what it makes us feel; We cannot deny the attractiveness of carrying out a task without pressure and without deadlines or of friendly interactions where there are no bosses or toxic relationships. And, also, it may be that beyond the compulsive use of tasks that can be associated with a common job, it is us, the players, who have the problem within us. No one was forcing me to progress faster in ‘Tiny Bookshop’, and even so I found myself looking for a guide on the internet to complete a mission more quickly.

It seems, therefore, that that feeling of “I’m not there” has also reached leisure and our hobbies seem to require a great investment of time. It is very difficult to keep up with trends, filter fake news, read the viral news and also watch the new season of the fashion series. So, perhaps, also in our free time we let ourselves be carried away by that false feeling of rest that another virtual work day gives us.

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