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If the snow does not go to the mountain, the mountain invents snow. Or try at least, like have done in Chengdua town in the province of Sichuan, in China. There those responsible Chengdu Snow Village believed that it was a good idea to promote among tourists as an idyllic winter destination, with their spine, roofs and trees filled with flakes and gardens with snow dolls. The problem is that the project worked halfway: visitors arrived, but not the snowfall. And of course, They had to improvise.
The result has unleashed a delusional controversy.
A barbaric idea. Chinese tourists like winter landscapes. Quite. Demonstrates it every year ZHONG GUO XUE XIANGa villa located in a forest in the province of Heilongjiang very popular among Chinese families precisely for their whitish landscapes. Thus, a while ago in Chengdu asked a question: why not do something similar there? What if they took advantage of the snow that falls in winter to create their own holiday people? The result was recently inaugurated: Chengdu Snow Village.
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Perfect, right? Yes. And no. Their promoters managed to arouse the interest of tourists, but they failed the most important thing: snow. Chengdu Snow Village was published as a snow -destination (he says so in his own name), but those responsible for the project found that the weeks spent and the long -awaited flakes did not fall or at least not in the necessary amount to color the people the people .
“Before it snowed all the winters. So we decided I explained recently One of the employees of the town, adds: “We expected the arrival of the snow, but unfortunately the time did not put on our part.”
A for Plan B. The situation was complicated. The holidays of the Lunar New Yearat the end of January, and the weather in Chengdu Snow Village was not expected. Neither does its landscapes. It was more hot and the views had little to do with the whitish prints that visitors expected. What did your managers do? Activate a plan B. One that went to use cotton and water with soap.
After all, he had not snowed, but … What prevented the town from creating its own flakes, in an artisanal way, without the need for very expensive cannons? “To recreate an ‘snow’ atmosphere, the tourist people checked cotton to recreate it,” Recognize Chengdu Snow Village. It is not necessary to pull imagination to get an idea of the result. There is photos and Videos They show how the town was after covering its roofs and trees with cotton and soapy water.
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Solved crisis? No. The visitors realized that what they saw stacked in the roofs of the cabins or scattered by the roads was not snow, but cotton, and soon shared their anger in networks. “I feel deceived. I think they have insulted my intelligence,” One lamented. Another agreed that he had directly left “speechless” to see that snow was false.
And the controversy unleashed. From Chengdu Snow Village they admit that the cotton and the Jabonosa Ajuga did not go well either. “He did not achieve the expected effect, causing a very bad impression among the tourists who came to visit,” They confess. Its managers apologized, they explained that the snow had failed them, they offered to Return the money to their customers and dedicated themselves to cleaning cotton and soap.
His apologies have not avoided that what happened in Chengdu has unleashed a considerable stir. Global Times assures That the Chinese authorities are already investigating whether a deceptive advertising case can be considered and the tourist town has announced that it will close its doors for reopening reforms. The case of course has been viralized and today can be read about the peculiar Chengdu experiment with a hit snow in websites of Half planet.
A not so strange case. Chengdu is not the only destination that has seen how their expectations were frustrated by the lack of snow, something they have also experienced in their meats tracks ski stations France, Italy and Spain. There are some that have directly closed definitively.
In China herself there is another peculiar case: in Harbin, a town known for its extreme invests and its popular ice festival, they have encountered The problem That, given climate warming, the icy layers that extract from the Songua River are thinner. “In previous years I was one meter thick, now it only has twenty to thirty centimeters,” confesses the founder of the festival.
Question of imagination. Chengdu also remembers Another controversy Similar in the Chinese province of Henan, where those responsible for a natural park decided to lend a hand to nature to be more surprising.
There, yes, there was no snow, cotton or water with soap. What the authorities did was install a pipe to ensure that the impressive stream of the Yuntai waterfall314 m high, have a good amount of water all year, regardless of droughts. When it was discovered with a drone it was generated A considerable stir.
Images | W FF (Flickr) and Clayton Malquist (UNSPLASH)
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