Is it a good time to buy a Samsung Galaxy S26 or will the price drop soon?

According to the price at which the Samsung Galaxy S26 And taking into account our trend analysis and market history, this is how we see the purchase of Samsung mobile phones right now:

Why is the traffic light GREEN?

Right now (March 2026) we are in its pre-launch period, so we have the news of a new mobile phone along with the offers that we usually have on most of the brand’s smartphones in this period. Thus, we find ourselves in this situation:

• Pre-release effect: The Galaxy S26 has not been launched yet, so we can enjoy a few months of the “newness” effect.
• Multiple offers: The launch has been accompanied by many offers, which may vary depending on the store we look at.
• Prices in their configurations: One of the most attractive offers lies in the “Double your storage”, a campaign that many stores have in which we have the 512 GB version at the same (or similar) price as the 256 GB version. This also affects higher internal storage configurations.

Price history and change prediction

The image above is a price chart of the previous generation, the Samsung Galaxy S25 (2024-2025), and we have superimposed it with the prices that we have seen so far on the Samsung Galaxy S26. This is what we see:

• What history tells us: During the first months of the cycle we only usually find post-launch offers, so it is not until after about three months that we can see better prices.
• Possible price drop in April: If we look at the price history of its previous generation, it was in April when we began to find more recurring offers, especially until the month of June.
• Keep an important fact in mind: Around October, we started seeing worse deals on the 128GB Galaxy S25. Because? Apple has a lot to do with it, since the iPhone 17 starts at 256 GB. To compete and sell, stores stopped launching offers on the 128 GB version, and began launching more on the 256 GB version. Hence, except in December, in November 2025 and in January and February 2026 we have seen crazy prices.
• So? If you see the price for 999 euros (RRP), you are losing money. The pre-launch “street price” right now is around 940 – 950 euros, don’t pay more than that, especially for the 256 GB base model.

The best Samsung Galaxy S26 deals now:

In the pre-launch period, both the official store and many suppliers have their own offers:

• Samsung has it for 749 euros paying with Bizum or Samsung Pay and with a direct discount. It allows you to have double the storage (512 GB) without paying more and you can save more money by handing over your old device.
• MediaMarkt has it for 899.10 euros if you pay through their app.
• amazon has it for 949 euros using the coupon and it saves you 100 euros if you are a student.
• The English Court has it for 999 eurosbut it offers a 5% discount when paying from the app, another 5% discount with the El Corte Inglés card and another 10% when purchasing Samsung Galaxy Buds4 (the discount is on the headphones).
• fnac has it for 999 eurosbut it offers a 10% discount when purchasing Samsung Galaxy Buds4 (the discount is on the headphones).
• PcComponents has it for 999 eurosbut it offers training on artificial intelligence focused on Samsung Galaxy, allows you to have double the storage (512 GB) without paying more and allows you to finance the purchase at 0% for up to 36 months.

Is the Samsung Galaxy S26 for you now?

To better understand whether or not you deserve to buy the mobile right now, these are the reflections I would make:

✅ BUY IT TODAY IF:

• You need a cell phone because the one you have is broken or the battery no longer lasts you half a day.
• You want to enjoy the “new” effect on your mobile, also taking advantage of the fact that it is now on sale.
• You come from a very previous generation, from the Samsung Galaxy S23 back.

⛔ I DO NOT RECOMMEND IT IF:

• You have a recent mobile phone, a Samsung Galaxy S24 or Galaxy S25. The improvements, especially compared to the previous generation, are not great enough to justify the purchase at the time of its launch.
• You are going to pay the official price (999 euros).
• You can hold out for a few months, until at least April, which is when we start to see better offers.

Good alternatives to the Samsung Galaxy S26 that I would buy

If you still have doubts about whether or not to buy the Samsung Galaxy S26, these are the alternatives that I would take into account:

• iPhone 17: You may have seriously considered making the leap to the Apple ecosystem. In that case, for a price similar to that of the Samsung mobile we have the iPhone 17the mobile phone of its generation that has undergone the most changes. It has a good photography section, its battery lasts a long time and its operating system is very clean.

• Google Pixel 10 Pro: For a similar price we have the Google Pixel 10 Proa mobile phone that we really liked both for its software and its cameras. It is ideal if you are a photography lover, but it is also ideal if you want a mobile phone with better fast charging or a purer Android operating system.

In summary:

Is it a good time to buy the Samsung Galaxy S26? Yes, it is, especially in its pre-launch period. If you wait too long, the offers may end right when they are launched, and we probably won’t see such attractive offers until a few months later.

In Xataka Selection We will be closely monitoring possible offers for this model, so don’t lose track of us if you are interested.

Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary.

Images | Xataka (edited), Samsung

In Xataka | The best mobile phones, we have tested them and here are their analyzes

In Xataka | Best Samsung phones in quality price. Which one to buy based on use and five recommended models