By assuming 100% of the evening and leaving out Piqué, Ibai culminates its definitive transformation: from Streamer to entrepreneur

Of all the projects that currently stands the streamer and Ibai Llanos businessman, no doubt the evening is the one that attracts the most public and media attention. A boxing fight between Influencers which this year will celebrate on July 14 its fifth edition. It comes with novelty: for the first time, Ibai faces this ambitious solo project, separated from its usual partner, Gerard Piqué.

Boxing for the masses. The evening Keep growing Without apparent ceiling at the moment. The stuffing day facing Influencers Spanish and Latin American and that This year The clash between Thegrefg and Westcol has as the main course (although others such as the confrontation between Abby and Roro are monopolizing even more media attention) reached In his fourth edition Last year 80,000 live spectators in the Santiago Bernabéu and three million on Twitch. This year the evening moves to the Cartuja of Seville, with a capacity comparable to that of the Madrid stadium.

Unexpected split. The great novelty this year comes at the organization level: Kosmos, Gerard Piqué’s company that had collaborated with IBAI in the organization of the event, retires from it. In February 2024, Ibai created Velaris-Kena Productions SL, in which it consists as a single partner. It will be the latter in charge of organization of all aspects of evening 5. According to Cincodíasthere will be the punctual collaboration of other companies, such as Kosmos, but Velaris-Kena takes care of the bulk of production.

History of collaborations. The collaborations between Ibai and Piqué started in 2021, when they broadcast the Copa América de Fútbol in Port Aventura or the World Balloons. Your first approach to competitions between Streamers It was in 2022, when they organized the Twitch Grand Prix of karts. The failed E-Sports team of Ibai, Koialso had the participation of Kosmos and today is owned by a Canadian group. All this set in a 50%company, Global Goatchthat despite its high billing (around 8 million euros in 2022 and 2023), now it has barely activity.

The other great brand they have cultivated together, the Kings Leagueit is actually a Piqué project: Ibai is president of one of the most prominent teams, porcinos FC, but the management and organization of the league falls to the business structure created by Gerard Piqué and his partners.

The brand is what you want. The final step that distance to the two entrepreneurs is the registration of the brand La Velada of the year alone by the IBAI company (although, in principle, in February 2024 the registry had been requested by Goatch Global). Later, in October, the company gave ownership to Ibai Llanos, while the US (Intellectual Property Office of the European Union) decided whether to award the brand or not: until March this year, the entity was not clear that a term that seemed generic. Later, he certified, thanks to his turnover, presence in media and unequivocal association of the term “evening” to Ibai, which could be formalized by the registration.

More businesses. It is an important advance by IBAI, in an unequivocal step of its transformation as a content creator to entrepreneur who, yes, exposes his image more than usual (although what is Your thinning challenge but a sophisticated image operation with the most important aspect of his brand, himself). The evening brand record will allow you to face a diversification of your business with aspects such as merchandising and licenses (with the first aspect It has already begunlaunching products linked to its events in association with Prime Hydration, drink brand founded by Logan Paul and Ksi).

A lot of heat. And for that reason, because Ibai is already a businessman than a content creator, He takes care of promoting the evening in x so that tickets are exhausted again. Some critics with the event claim that mid -July in Seville, it may not have been the most commercial idea in the world, but with an adverse or without it, it is clear that the evening, now brand registered by one of the younger businessmen in the country, continues to raise expectation.

Header | The evening / wikipedia

In Xataka | Ibai is going to launch its own football team to start from the lowest. There is actually a very thoughtful strategy