Tim Cook will stop being CEO of Apple after almost 15 years at the head of the company. It will do so next September 1, the date on which will pass the baton to John Ternusa man of the house with a different career. While Cook has proven to be a genius of logistics and efficiency, Ternus is a man of product and not so much of numbers.
This makes us think about the impact that this movement can have from an Apple that in recent years many have criticized for having lost its innovative spirit. The company has shown great success in making the iPhone the absolute center of its strategy, but will that continue to be enough?
The truth is that Cook had a colossal challenge when he took over after the death of Steve Jobs, and although at the product and disruption level his role has been very discreet and conservative, in financial terms his management has been spectacular.
The arrival of Ternus is especially striking not only because of his career as head of hardware at Apple, but because faces a future in which AI seems to be the great promise and in Cupertino they have decided to remain in a very discreet background.
There is certainly a lot of expectation about what Ternus will or will not do, but we all hope, for example, that connected glasses will become the company’s next big wearable. We talk about all this in this Crossover 1×45 We hope you enjoy with us.
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