At the foot of Mount Fuji, Toyota he has been building a city for years entire designed from scratch to test their future inventions. It’s called Woven City, and it already has its first inhabitants. And although the city does not lack one bit of technology, living there also involves making certain concessions in terms of privacy. Below these lines we tell you all the details.
Why does this exist? At CES 2020, then-Toyota CEO Akio Toyoda advertisement that the company was going to build a laboratory city on the land of a former factory in Susono, in the Japanese prefecture of Shizuoka. The idea was not to create just another corporate campus, but to build a real urban environment where engineers, researchers and residents would coexist and test advanced mobility, robotics, artificial intelligence and sustainability technologies.
The project, developed under the subsidiary Woven by Toyota, has cost about 10 billion dollars, according to they count from Ars Technica, and its first inhabitants arrived just a few months ago.
In detail. Woven City has, at the moment, about 100 hand-selected residents, who they internally call Weavers. They are Toyota employees and people chosen for their technological profile. They live in Japandi-style apartments (fusion between Nordic and Japanese) equipped with domestic robotics and health monitoring systems.
The city is powered by rooftop solar panels and hydrogen fuel cells, and its streets are designed in three categories based on vehicle speed: expressways, personal mobility zones, and pedestrian-only areas. When completed, the total area will be about 294,000 square meters, although only about 10% of the planned space is operational right now.


What is proven there. Residents act as beta testers for a diverse list of projects: from AI karaoke systems that choose songs based on mood to an air conditioning system capable of eliminating 95% of pollen from the environment, something relevant in a country where half of the population suffers from allergies. Delivery robots, tricycles or, as point the middle, the Guide Mobi, an autonomous vehicle that acts as a digital towboat to take cars out of the garage and take them to their owners without the driver having to move.
According to they count From Ars Technica, 98% of residents have given permission for a robot with cameras to operate within their own homes.
Here comes the problem. For all of this to work, Woven City is full of cameras. Many. According to the mediumyou could count up to eight cameras at a single intersection, and dozens more spread across the roofs of buildings, common spaces, and even the small cafeteria there. All that network of images feeds what Toyota calls the AI Vision Engine, an artificial intelligence system designed to monitor, catalog and report on activity in the city. The system can identify people and follow them from camera to camera based on their clothing, without using facial recognition. They used it in a demo to detect potential thefts in a business.
What Toyota says. The company says it has its own consent management system called Data Fabric, which allows residents to decide what data they share and what they don’t. “We allow Weavers to select what they want to share or not. Whether they don’t want to share anything or if they want to share everything is up to each individual,” explained John Absmeier, CTO of Woven City, told Ars Technica. The data, according to Toyota, is not sold to third parties. “At least for now,” they added in the media report.
Between the lines. That 98% of the residents have accepted practically all the privacy conditions does not say as much about trust in Toyota as it does about the profile of the people who live there: they are selected technicians, who know perfectly well what they are agreeing to and who have come precisely to participate in the experiment.
Kota Oishi, CEO of Woven City, recognized Japanese citizens, like Europeans, are especially sensitive to privacy and demand to know exactly what their data will be used for. The leap between this group of controlled volunteers and the implementation of similar technology in a real city with millions of ordinary people would be enormous, and questions about mass surveillance inevitable.


The other big bet: a Own AI. While all this is happening on the streets, Toyota is working in parallel to not depend on the large technological giants in terms of artificial intelligence. Daisuke Toyoda, son of President Akio Toyoda and head of the Woven City project, counted on an interview in April to Automotive News that developing AI internally is key to protecting jobs and the company’s industrial knowledge. “If you only work with the biggest or best companies abroad, you run the risk of becoming a mere user,” he said.
Toyota sees AI not as a tool to cut staff, but to digitize the knowledge of its best workers and raise the level of the rest. One of the most striking projects of this line is an AI clone of Akio Toyoda himself (even with his voice, his way of speaking and his philosophy) that is already used internally to train managers.
And now what. Woven City is still in its infancy: only 10% built, 100 residents and many robots that “don’t do much yet,” according to counted the middle. The objective is reach 2,000 inhabitants when all phases are complete. Toyota does not expect it to be profitable in the short term; understands it as a long-term technological incubator to test its technology in more open, but controlled spaces.
Cover image | toyota



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