China is devouring the televisions market. So much that Panasonic considers abandoning it

Samsung is the manufacturer who has been selling the most televisions for 18 years. His imperturbable leadership in such a competitive market is unusual, but This domain is being threatened. And not for its compatriot LG, the company with the one that has dealt with more intensity during most of his reign. TV manufacturers that are growing most in the world market They arrive from China. And they seem willing to snatch Samsung his throne.

According to the consultant Counterpoint Research During the third quarter of 2024, Samsung’s fee in the global televisions market was 15%, while Chinese and TCL companies reached 12%. However, it is interesting that we also observe the trend. The Samsung quota was slightly reduced to the second quarter of 2024, while that of Hisense increased by 19% compared to the same quarter of 2023.

Panasonic is making a very difficult decision in uncertain times

Hisense seems unstoppable. His growth has allowed him to place second only behind Samsung during the third quarter of 2024. In fact, he has surpassed TCL. And these two Chinese brands have beaten by 2% the LG market share during that same quarter. This “photography” helps us identify in what state is the television market today, but we can do something else. We can investigate the always interesting segment of prémonic televisions.

Again according to Counterpointif we stick to the high range the Samsung market share fell from 43% of the third quarter of 2023 to 30% during the third quarter of 2024. The interesting thing is that in this same period the fees of Hins and TCl experienced A very different evolution than Samsung’s. Hisense went from 14 to 24%, and TCL from 11 to 17%. It is important that we take this into account because it reflects that Chinese brands do not sell only low -price televisions; They also do well with high -end models.

At this juncture and without deviating from the Prémona segment, LG has gone from second position in this category with a 20% market share to fourth position, with a fee of 16%. He has Samsung not only; Also to Hisense and TCl. In recent years I have had the opportunity to Analyze several televisions Of these two Chinese brands, and objectively their technology is very competitive. In fact, they are not only intimidating South Korean companies; Japanese brands are also suffering. And a lot.

Yuki Kusumi, the president of Panasonic, declared Yesterday that the company that leads is willing to part with its televisions manufacturing division. “We are prepared to sell it if necessary, but we have not yet decided,” Kusumi said. Panasonic has embarked In a deep business restructuring which seeks to increase its medium -term competitiveness and enhance its agility when making decisions to adapt to the market. A last interesting note: for 2024 the Chinese televisions manufacturers with TCL and Hisense at the head managed to get More than 50% of the Japanese market.

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