Buying a computer, a mobile phone or a console is much more expensive today than it was a couple of years ago and the voracious appetite of data centers is to blame for this component crisis: RAM has become more expensivemore of the same for NAND storage (and therefore, of SSDs) and already threatens even to the batteries. And consumer electronics manufacturers are making moves to avoid swallowing the price rise resulting from this imbalance between supply and demand.
If we talk about gaming, a couple of days ago Sony threw a bucket of cold water on those who expected its latest console to drop in price over time because it has been the opposite: The PS5 will go up 100 euros in April. But it is not Sony’s only drastic measure: in Japan have announced that stop selling storage cards. When you see your neighbor’s beard cut…
NAND memory chip shortage is wreaking havoc
If you have tried to buy a memory card in recent months, you will have already realized that prices have gone up a lot for that common little device that we use for photography, gaming or the Raspberry Pi (which also its price has skyrocketed due to the component crisis).
Well, Sony has gone one step further and has indefinitely suspended the acceptance of orders for almost all of its line of CFexpress Type A, Type B and SD cardswhether for authorized distributors or those who buy from the Sony Store.
The brief Sony Japan statement is blunt:
“Due to the global shortage of semiconductors (memory) and other factors, it is expected that supply will not be meet the demand for CFexpress and SD memory cards in the near future. Therefore, we have decided to temporarily suspend the receipt of orders from our authorized dealers and customers in the Sony store from March 27, 2026. As for the resumption of accepting orders, we will study it based on the supply situation and will announce it separately on the product information page.”
It is no longer just the temporary suspension, it is that there is no return date and the reality is that the medium-term future looks bleak: it does not seem that this shortage of components will be resolved in the coming months. In fact, the conflict between the United States, Israel and Iran It is bringing other consequences beyond the rise in fuel prices: helium shortageessential in cooling operations in chip manufacturing
It is true that this statement is restricted only to Japanbut the shortage is not exclusive to the Asian country: a quick search for SD in the Sony Store in Spain It returns just four models, one moderately affordable 64GB and then three others of 128GB, 256GB and 512GB that cost around 300 euros. One of the most affected models are the TOUGH cards used in professional photography and the entry-level SD cards.
What you can buy today on the Sony website
About a month ago the CEO of Phison, one of the major suppliers of controllers for SSDs and memory cards, he already warned: If the situation does not improve, this shortage may end the closure of consumer electronics companies completely in 2026.
In Xataka | Not content with bursting demand and prices for RAM, AI is already targeting another victim: batteries
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