Not so many years ago, talking about Japanese televisions was talking about the kings of the market. Not so much for volume but for quality. The Sony Trinitron were (and still are) to play retro video games) legendary, but there were the technologies of Sharp, Toshiba or the plasma from Panasonic. However, first South Korea and now China have run over Japanese brands.
And Panasonic is the latest “victim.” And it may be for the best.
The Panasonic case. Bluntly: Panasonic, which was once on the podium of the great Japanese manufacturers, has just announce that the Chinese company skyworth From now on, it will be in charge of producing and selling its televisions. At the catalog presentation event for this year, representatives of the Japanese brand they commented that the new partner “will lead sales, marketing and logistics while Panasonic provides expertise and quality assurance.”
Speaking to FlatpanelsHD, Panasonic said Skyworth will take care of everything, but the resulting product will still be one that will have the “Panasonic” name.
Turn towards China. The company had been outsourcing the production and functions of its models for years. mid-range and entrybut now that loss of identity is complete. With the move, the firm hopes to once again become one of the largest in both Europe and the United States, and the curious thing is that this announcement comes just a few weeks after Sony will outsource the production of its televisions to TCL.
It is a symbolic turn because the Japan that previously led the technological conversation was gradually eclipsed by South Korea, Taiwan and, now, China. Both TCL and Skyworth are Chinese companies and, although TCL is much better known, Skyworth is not exactly small. Headquartered in Shenzhen, it has intermittently strained in the conversation of the main television manufacturers Android TV.
It makes… sense. In statements to FlatpanelsHD, both companies will jointly develop the high-end OLED TVsand the movement has a very clear reading: it is a win-win for both companies, but as in the case of Sony-TCL, one wins -much- more than the other.
Chinese companies have made a very strong investment in recent years in plants capable of producing an enormous quantity of large-inch panels. Televisions are manufactured from what is known as “mother glass”plates that, the larger the size, the more derived large-inch televisions will be produced. And if more televisions can be produced at a time, they can be sold at a lower price.
TCL has state-of-the-art factories focused on that large-inch production, which helps explain why they sell 65- and 75-inch models at ridiculous prices. Therefore, with these associations, the Japanese hope that the muscle of the Chinese will help them achieve greater penetration. But, of course, it is undeniable that the names ‘Sony Bravia’ and ‘Panasonic’ are much more powerful than those of any Chinese brand, and now it is TCL and Skyworth that can exploit it in the market.
Tears in the rain. In the end, as they say, of those muds, these muds. Panasonic, which was once one of the spearheads in terms of television technology thanks to plasma, had not made much of a splash for years in a conversation dominated by LG, Samsung and, by leaps and bounds, the Chinese.
They were, along with Sony, the stronghold of a Japanese industry that had already seen how giants like Sharp, Pioneer or Toshiba they stayed in the gutter to be, in some cases, rescued by… Chinese companies (Toshiba by Hisense) or Taiwanese (Sharp by Foxconn). As they say, ‘mistakes were made’ and Panasonic held on for too many years to a plasma technology which was impressive, but also very expensive to produce and a huge ship that could not correct course when better LCD and OLED panels began to come out.
As we say, we have to wait to see what this translates into in terms of market share, but in Japan it is a blow. Only with the joint venture of Sony and TCL, esteem that 50% of the Japanese market will be controlled by Chinese capital. The last pride they could hold on to was Panasonic.
In Xataka |
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