The Samsung Galaxy S26 They are just around the corner. We could intuit that, but now it is official. And Samsung just confirmed the date of your next Galaxy Unpackedan event that will take place at the gates of the Mobile World Congress (although much further away) and in which AI will once again be the main protagonist.
when and where. Galaxy Unpacked will take place on February 25 in the city of San Francisco, United States. The conference will be at 7:00 p.m., Spanish peninsular time, and can be followed through the usual channels. Among them, of course, the live one we will do from Xataka.
What do we expect? Unless there are surprises, it is most likely that we will know the new Samsung Galaxy S26. If nothing changes, it should be a family of three devices, with the Ultra model being the flagship.
Even though AI PCs have not finished taking shapeSamsung has already started talking about “AI Phone” and assures that its new smartphones represent “a new stage in the era of artificial intelligence, where technology becomes truly personal and adaptable.” We’ll see what this means.
A year of challenges. Samsung has a tough year ahead. The Galaxy S are no longer the only exponents of the most premium high-end and Chinese firms are pushing hard. There they are OPPO, Xiaomi, Motorola and Honorto give just a few examples.
In terms of pure and simple specifications, the entire high-end range plays more or less in the same league, although Samsung starts with a clear advantage: brand positioning and ecosystem. As far as the technical specifications are concerned, last year we missed a more notable leap in photography and battery. Seeing how Chinese brands are spending money on silicon-carbon batteries and the 200 megapixel telephotosthis year these two sections aim to become even more important.
Without forgetting the component crisis. Another important aspect that will be interesting to see how Samsung has resolved is that of the components, courtesy of AI. We are immersed in a RAM and storage crisis, to the point that we are seeing mobile phones again with four gigabytes of RAM and not so ambitious configurations. And it is important, because RAM goes far beyond keeping more apps in the background.
On the other hand, and everything must be said, there is no evil that does not come with good. Samsung is one of the largest manufacturers of RAM and that branch of the business is scary. The results for the fourth quarter of 2025 speak for themselves: a year-on-year profit increase of 208% and shares completely skyrocketing.
Cover image | Xataka
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