A factory in Ireland made a fortune selling baby formula to China. Until the Chinese stopped having children

If China’s demographic crisis is not reversed, if the world’s factories shrink and nothing stops the bleeding, its decline will drag and have effects throughout the world: from cost increases in consumer goods (telephones, footwear, electric vehicles) to inflationary pressures due to lower manufacturing efficiency. As an example, a “button”: thousands of kilometers from China, an entire population is already suffering from the lack of babies in Beijing.

In Ireland, no one imagined a situation like this.

Industrial mirage. For years, the small Irish town of Askeatonin County Limerick, found his redemption in a factory that produced gold dust. It wasn’t a metaphor. Infant milk was produced on Nestlé production lines for the chinese marketa product so profitable that some workers nicknamed it “the white cocaine” of the town.

Overnight, that business transformed a town forgotten by modernization into a prosperous enclave, where credit flowed easily and employment was synonymous with stability. But when the Swiss managers arrived two years ago with the closure announcementdisbelief took over everyone. Nobody could conceive that such a modern plant, the result of a million-dollar investment, would simply be closed.

Rely on China. Nestlé attributed the decision to a macroeconomic reason: he birth rate crash in China. The number of births had fallen from 18 million in 2016 to just nine million in 2023, and demand for foreign infant formula was sinking. However, The New York Times said that among the 1,100 inhabitants of Askeaton the official version did not convince. There were those who suspected that the multinational was simply responding to a Chinese demand: to move production to Asian territory itself.

The argument made sense. For years, Nestlé had closed markets in Europe and the Middle East to concentrate exclusively in China. “We put all our eggs in one basket.” remember the diary Oliver Scanlon, one of the veterans of the place. And although the business experienced its golden age with that turn, everyone understood too late what it meant: China was not only buying the product, it was also learning how to manufacture it.

Silent learning. The workers recount how every year Chinese auditors arrived, curious to the extreme, writing down every technical detail of the industrial process. Sometimes they even visited neighboring farms, taking an interest in dairy production methods. “They came to learn,” counted rancher Tim Hanley. “They can produce everything, and their goal is self-sufficiency.”

Ultimately, what happened at Askeaton was the consequence of a repeated pattern: the initial enthusiasm for the Chinese market ended with the transfer of knowledge and the relocation of production. In November 2023, just a month after announcing the Irish closure, Nestlé obtained authorization to open a twin plant in Suzhoueast of China. While justifying the closure due to the drop in birth rates, the company proclaimed that the Chinese market “continued to be the largest in the world by absolute number of newborns.”

Jobless. The Times remembered that the closure of the plant has left a visible scar. The machines stopped last month and, unless someone purchases the facilities for the 22 million euros at which Nestlé has valued them, the doors will close permanently in March. Layoffs, severance packages and outplacement programs have not compensated for the sense of loss.

The factory was the invisible engine that made local businesses run, from Seán Moran’s hardware store to the credit union, which for years granted loans with only a payroll as collateral. “It was a good salary and the town prospered,” admits Patrick Ranahan, head of the entity. “But we knew it could disappear from one day to the next.”

From globalization to dependency. He Askeaton’s case It is an example of the vulnerability of local economies in the era of globalization. The sudden success, sustained by Chinese demand, masked the fragility of a model based on a single customer and a single market. What began as a story of international cooperation ended up being technology transfer disguised as prosperity.

In the process, China not only bought the product, but also the knowledge, and when it was ready to replicate it, it simply cut the tie. For Askeaton, the “crown jewel” has become a symbol of a bitter lesson: in global commerce, the shine of success can fade as quickly as the foam on the powdered milk that fed them for half a century.

Image | Nestle

In Xataka | The great paradox of China’s demographic crisis: its origin is due to a policy that worked too well

In Xataka | China knows that its population is going to collapse but it already has a long-term plan to solve it. Of course, thanks to AI

Leave your vote

Leave a Comment

GIPHY App Key not set. Please check settings

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.