The console war ended. We are in an increasingly global segment with PlayStation publishing in Xbox, Xbox being one of the great Publisher of PlayStation and Sega publishing games in Nintendo for decades. Currently, who continues with that war is The Japanese soldier who continued fighting in World War II Untilly enter the Cold warbut Sega wanted to pull nostalgia to embrace his past more thug.
Watch this video:
This is the launch trailer for ‘Sonic Racing: Crossworlds‘A game of karts in the pure style of’ Mario Kart ‘, but with characters from the’ Sonic ‘saga and the Sega universe. It is not necessary to pay too much attention to realize that the game that appears on a flat TV (but with a few years behind it) is’Mario Kart World‘, the title of Nintendo Switch 2.
Sega, just in case, it makes it clear by making allusions at the speed at which the races go in the Nintendo game, the open world or La Vaca, protagonist of one of the most iconic circuits of ‘Mario Kart’. It is a thug trailer that ends with a Fulano, squeaking something that may not understand the first, but that cry is the SEGA WAR GRITO IN THE ADVERTISING OF THE 90.
And, therefore, this trailer is a genius.
Sega is that Japanese soldier who continued fighting
Currently, as I said, the ‘console war’ of a school patio is somewhat surpassed by the companies themselves. ‘Gears of War‘is the icon, next to’Halo‘, from Xbox, and just arrived at PlayStation 5. ‘2‘It is one of the Sony games that has best worked for them in recent years and also It has just landed in Xbox.
The two companies have published on PC for years and paints that this collaboration will go from here on. Sega is one Publisher multiplatform from the disaster of Dreamcast and His relationship with Nintendo has been good all these years. But, for his new ‘Sonic Racing’, and in the middle of remakes and sell nostalgia (Nintendo with that Virtual Boy Replica freshly announced), The Japanese company has made a remake of one of its most iconic videos.
Take an eye on this video:
Exact: that of ‘Sonic Racing: Crossworlds’ is a remake almost 1: 1 of the SEGA video of the 90s to make fun that the Super Nintendo did not have the ‘blast processing’ and, therefore, could not show graphics as fast as the mega drive (or Sega Genesis in other markets).
What was the ‘Blast Processing’? Marketing, pure and hard. It was not a chip or anything like that and was part of that all “Genesis Does What Nintendon ‘” campaign, a great word game that comes to say that the Genesis/Mega Drive does what Nintendo can’t.
Advertising throughout this arch It was very aggressive Among the companies, but Sega took the palm with mythical campaigns such as the ‘Nintendon’t’, the ‘Blast Processing’, the announcement of the price of mega drive 50 dollars cheaper than the Super Nintendo or this mythical of the Game Gear against the game boy that still seems tremendously beast:
The history of advertising among these companies is so mythical that it has inspired stories of all kinds, a great book called ‘Console Wars‘And pieces that will remain for memory thanks to both games and the ads themselves.
It was the most splendid era in commercial creativity And a competition between companies that disappeared When the first playstation arrived. This hooligan communication has been seen since then (such as Sony mocking how to give games in Xbox A few E3 has already), but this new ad of Sega is nice, it is effective and a missile to nostalgia.
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