If there is a formula for commercial success, Mercadona seems to have found her. The Valencian chain continues to grow and reinforces its market share, which already exceeds 27% at the state level and even reaches 34.1% in Levantewhere he enjoys a special force. Behind these data there is a lucky combination of factors among which are mainly three: their ability to capture great purchases and their commitment to White marks and prepared dishes and ready to eat.
The big question is … Does Mercadona have a roof?
What happened? That Mercadona seems to have no roof in its commercial expansion. The Last data of Worldpanel by numerator show that their market share is 27.3% If we attend to the value of purchases, a percentage that makes the Juan Roig chain highlight in the sector. And not only because it is the one with the greatest weight (Carrefour and Ifa follow, with quotas of about 10%, and Lidl, with 6.9%). The Valencian company has continued to strengthen over time and takes an increasing bite of household consumption.
Is it still growing? Yes. And more than its competitors. The WorldPanel study shows that during the first eight months of 2025 Mercadona expanded its quota 0.7% compared to the same period of 2024. Lidl, Eroski, Dia, Consum, Aldi or the IFA group also grew, but at a lower pace.
As a reference, at the end of last year Worldpanel I calculated that the market share of the Juan Roig chain was 26.4%. Eight months later that percentage has grown until the barrier of 27%has exceeded.
How have you done it? Mercadona’s growth does not respond to a single cause. At stake they enter Many factorsalthough perhaps one of the most relevant is that the Valencian chain has managed to reach many buyers, loyalty and (fundamental) to get ‘against’ the trend of global consumption. We explain ourselves. Mercadona not only leads the sector as regards value quota. He also does it in buyers (91.3%) and in faithfulness (29.9%). It grows on both fronts and also takes an overwhelming advantage to the rest of the competitors.
And what about the trend? That is another key. WorldPanel technicians have detected that, although in general the “great consumption” (label that identifies the goods for daily use, low price and high demand) has grown 3.5% during the first months of the year and the “food inside the home” does so at a rate of 5.4%, the Spaniards are selective when filling the fridge.
What does that mean? That we make a greater number of visits to the supermarket, compare prices and take smaller baskets. “Households complete the purchase by visiting more than one chain, even the same day,” The report requireswhich points out that over a year we visit on average about 6.5 different chains and there are those who even go to more than one in the same day to make the purchase.
Mercadona seems to have the formula to get off the way of that trend and that its clients leave their establishments with the full cars. “Capitalizes the big baskets preventing your buyer from completing your purchase in other chains”, collect the study. That trend explains its high market share, especially pronounced In the Levante“its main area of influence.” There the consultant estimates that Mercadona’s footprint rises to A resounding 34.1%.
Is there more? Yes. Mercadona’s boom coincides with that of two other products for which Roig’s chain has clearly opted. The first is the white mark. Although in recent months Worldpanel has appreciated a “deceleration” In the growth of this type of products (those that look the distributor brand, as a landowner in the case of Mercadona or Auchan if we talk about Alcampo), its evolution in the set of 2025 is being good, with a clear increase.
To be more precise, the consultant has detected a 1.7 -point rise between January and August. So much so, in fact, that the white mark It is already 45.9% of consumer spending. A year ago that percentage marked 44.2% and in 2023 it was 43%. The reality is that little by little these teachers have gone shaking stigmasexpanding its presence in the baskets regardless of the fluctuations of the economy.
What does Mercadona sell? That is another key to the good streak of the chain. As Slide EFE, in the Mercadona baskets they have gained weight strategic products such as eggs and fish, but also a merchandise for which the chain has clearly opted over the last decade: the prepared dishes. The agency indicates that they are already present in 19.5% of purchases and in Your report The consultant estimates that the value of this type of food ready to consume has shot 49% in just three years, between 2022 and 2025.
These data confirm the Mercadona aim, which has been betting on its line at least eight years ‘Ready to eat’with a rich range of prepared dishes that includes from entrants or pizzas to lentils and meatballs. In Your last annual report The company revealed that in 2024 it had 1,260 stores with that section and since then it has not stopped expanding it, with New openings In recent months. Roig himself He has recognized who believes that in the middle of the century homes will no longer have kitchens. People will feed with the dishes he buys out of home.
Does the format matter? Yes. And that is something that has also helped Mercadona. The WorldPanel study shows that so far this year the activity has grown in the Short assortment chains (such as Aldi, Dia, Lidl and Mercadona) and the regionalwhich also have been experiencing a positive evolution for some time.
On the contrary, they have ‘punctured’ hypermarkets, “the format that suffers the most in what we have been from year,” They clarify The authors of the study. That has taken its toll on the French chain Carrefour, which has lost customers through that way.
Images | Wikipedia (Carloss)
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