The Xiaomi CEO came out in a video showing a new product and sold out in minutes. It was a cat carrier

To exhaust products in minutes is something that Xiaomi has enough experience. More than a decade ago already They got it with their mobiles And currently your star product are cars; They recently sold 200,000 units of Xiaomi Yu7 in three minutes. The last product that have exhausted just put it on sale has not been technological, but something much simpler: a cat carrier.

Exhausted. They tell it in Following The Yuan. After the publication of A video in which we see Lei Jun showing the cat bagThe brand had to hang the exhausted poster in just a few minutes. The bag-transport cost only 199 yuan, which to the current exchange is about 23 euros, and was put on sale as an accessory for the company’s SUV, the company, the Xiaomi Yu7.

Designed by cat owners. In the video, Lei Jun tells that the transport has been designed in collaboration with brand employees who have cats. It emphasizes that it has a spacious interior, ventilation grilles on both sides and a transparent window at the top. It also has a pocket on the side. The truth is that, although the design seems very careful, it has nothing super -revolutionary, it is a fairly normal cloth transport. It doesn’t matter, that has not prevented them from running out.

For the car. As we said, Xiaomi has promoted this new cat bag as an accessory for Xiaomi Yu7. The car has the possibility of activating a “pet mode” which consists in the installation of a camera in the rearview mirror that allows us to control pets and also has a speaker so that we can talk to them. In addition, by activating this mode the air conditioning continues to work so that they do not pass heat (or cold, it depends). It is not the only brand that offers something like that, others like Tesla either Mercedes They also have it.

Pets like target. We have more and more pets and also They occupy a more privileged position in families. China does not get rid. To the current rhythm, it is expected that by the end of the decade Pets exceed children under 4 years. Given this, more and more technological companies that enter the growing segment of pets. Xiaomi launched The connected feeder and source that we already analyzed in Xataka And we have seen other connected products such as this curious Cat quantifying bracelet.

Image | Douyin / Amparo Babyloni

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