Apple has discovered gunpowder with the 16E iPhone. So he has launched the machinery to replicate his success, according to Gurman

It seems that Apple has taken the like to launch an ‘low cost’ iPhone with premium performance. And is that after the launch of the iPhone 16E In February, the Cupertino company wants to continue exploiting this vein. From Bloomberg, Mark Gurman points That Apple plans to launch the Iphone 17E in spring of 2026, giving clues that the brand seems to have decided to bet strongly on the entrance segment with annual updates.

The formula that works. Apple seems to have found some balance with the iPhone 16E: a device that shines in performance thanks to its chip A18, and that makes sacrifices to place in a spectrum lower than the iPhone 16 As for the price and features (we would already like that price spectrum to be even lower, but well). This combination has proven to be very attractive for those looking for the iPhone experience without coming up. A reminiscence of iPhone se.

The continuity plan. According to Gurman, the iPhone 17E will maintain the same OLED design and screen of the current model, but will incorporate the A19 chip to be up to the next generation. As reported from the Korean medium The ELECscreens suppliers will remain BOE and Samsung, with LG Display as a possible third actor.

Change of strategy. The rapid transition from 16e to 17E marks an important turning point. Apple leaves its previous policy of updating the entry models every few years – as with the iPhone se – to adopt an annual cycle. This shows that the company has identified a market opportunity that does not want to miss.

Beyond the iPhone 17E. The Ming-Chi Kuo analyst points that Apple has even more ambitious plans for this line. The 18E iPhone is expected to arrive in spring of 2027, coinciding with a divided release strategy where standard and entrance models will be presented six months after the PRO.

New MacBook Pro and iPad. The 17E iPhone will not be the only protagonist of the first half of 2026. Gurman reveals That Apple plans a massive product deployment that includes new entrance iPad and iPad Air with M4 chip, MacBook Pro and AIR updated, and even a new external monitor for Mac. This strategy seeks to revitalize sales after an irregular demand period. It seems that we will have to wait until you know how Apple implements its new strategy on these devices and if the change is well received by its users.

In Xataka | Apple has lost the throne that maintained for a decade. And Chinese brands don’t even let him be second