It is not you, YouTube is filling with more and more ads. Especially if you see it on a smart TV

Are you noticing, Even if you think it may only be a sensation of yoursthat youtube has more and more advertising? It is not yours: since it began to include advertising in 2007, YouTube has progressively increase the ads. Currently, in supports such as televisions, the high doses of spots that cannot be skipped begin to be striking. YouTube is winning the game to traditional television, yes, but … at what price?

Is it true that there are more and more YouTube ads? From a time to this part they have increased on all platforms, but there is a space where they have done very clearly: on televisions. In these devices new formats of specific interactive ads For connected televisions, such as FEEDS of products and QR codes that allow direct purchase from the big screen. And there are already figures of the good result they are giving: more than 50 million monthly average conversions in the fourth quarter of 2024, that is, a very notable growth in the quantity and effectiveness of the ads in this environment

The TV rules. Although your YouTube consumption platform is the mobile or computer, you are a minority: as we talked a few weeks ago, YouTube has grown up on Smart TVS in recent years. According to Nielsenthe video platform has experienced a constant and significant general growth, more than 120 % since 2021. For us to get an idea: in May 2025, it occupied the leading position between platforms of streamingwith 12.5 % of the total viewing on television, above Netflix or Prime Video: Advanceing traditional television on their own land and even its direct rivals.

EVewhere ads. The ads have become a continuous presence on YouTube. However, there was a time, approximately for a decade, in which YouTube ads were Much less invasive (Mainly banners, discreet and static, located at the bottom or side of the screen, which barely interfere with the visualization experience). But soon the changes began to accelerate.

More and more. Already in 2008 there were prompt pre -rol ads (before the video), in the first Google tests to monetize the platform. Its generalized implementation was consolidated as of 2010, when YouTube introduced the pre -rol, post-volt ads, both saltable and non-saltable for long and monetizable videos. Since 2018 changes began to accelerate. For example, that year the ads arrived in pairs, with the excuse that with longer interruptions there would be less number of advertising pauses. In 2019, the ads that could not be jumping in the first fifteen seconds (sometimes in pairs) landed. And in 2020, not saltable ads for 60 seconds.

More frequency. At the momentYouTube ads can occupy between 15% and 20% of the total display time of a video. It is common to find two or three ads in videos of 10 minutes and up to five interruptions in videos of more than 15 minutes. In addition, it has continued to increase the amount of non-saltable ads, the Mid-Roll (in the middle of the video), Bumper ADS (of 6 seconds without jumping option) and interactive formats.

In addition, YouTube has implemented more aggressive measures in recent times so that you do not skip the ads: for example, although pauses reproduction on your smart TV, The ads will continue; And besides They have complicated the use of adblockers and other systems to avoid advertising.

Experience of experience. Can this assume a problem for the future? For the moment, Complaints are piled up Because, among other things, the only way to avoid advertising is paying the rate of Youtube premiumwhich does not have especially affordable prices. It must also be taken into account, as detailed by the Linked article of El Confidencial, that the average daily use of YouTube is 20 minutes and 19 seconds, well above other platforms such as Instagram (8:15) or Tiktok (3:51), which makes advertising saturation a higher risk for its users.

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