millions of computers will end up in the trash

On October 14th the end of support for Windows 10. This is bad news from a security point of view because it leaves millions of computers without security updates. There is another reason that makes Microsoft’s decision a terrible idea: the enormous amount of garbage that will be generated. what has happened. Microsoft has ended support for Windows 10 ten years after its launch. It seems like a longer period, the problem is that there are still many people using this version. In addition to the risk to the safety of this equipment, in 404media They highlight the environmental issue. Although not everyone who has a Windows 10 computer is going to throw it away the same day support ends, the decision will cause many to end up renewing their computers for this reason. There is also the particular case of large organizations, such as educational or government centers, that probably have regulations that prevent them from using outdated equipment, so they will have to renew them en masse. Why is it important. When Microsoft decided to end support for Windows 8, the version only had a 4% market share. The problem is that Windows 10 is installed on 43% of devices, which in concrete numbers is 400 million computers. The consumer organization PIRG warns that such a large amount of equipment has never been left unsupported at once and they estimate that it could translate into 800 million tons of electronic waste. E-waste. Electronic waste is a threat to the environment. According to the WHOincorrect disposal of this type of product can release up to 1,000 chemicals, many of them toxic such as lead or mercury. Extending the useful life of electronic devices has become a central issue in the environmental debate, which has prompted the creation of laws such as the right to repair, already in force in the European Union. Half solutions. Microsoft’s solution was for us to pay 30 euros to continue receiving security updates. A few days ago, the company launched a lifeline to users who want to continue using Windows 10 extending security patches for another year, although it had small print. In Europe it is relatively easy to do it, but in the United States it is more complicated because it requires using Windows Backup or use 1,000 program points Microsoft Rewards. The easiest way to secure your computers is to upgrade to Windows 11. The problem is that there are certain technical requirements and many computers do not meet them, although There are methods to install it anyway. Easy targets. There is another problem and that is security. we all remember the Wannacry ransomware disaster in 2017. It impacted numerous companies globally and had its origin in a vulnerability in older versions of Windows, specifically Windows XP and Windows Server 2003. The end of security updates leaves millions of Windows 10 users vulnerable to attacks like this. Image | Wikipedia In Xataka | We are preparing to say goodbye to Windows 10, but part of the US air traffic control still works with floppy disks and Windows 95

The five best technology offers at MediaMarkt and El Corte Inglés, today October 18

Both MediaMarkt and El Corte Inglés have returned to the fray with many offers on a good assortment of types of technological devices, so in this article we wanted to bring together the five best offers that both stores have available during the weekend. Samsung Galaxy S25 Ultra by 1,079.10 euros when registering at MediaMarkt, one of the brand’s best mobile phones with one of its best discounts. ZTE Nubia Flip 2 by 499.90 eurosa folding mobile that comes with a good external screen. MacBook Air M4 by 949 eurosApple’s laptop with the best value for money is back on sale. Beacon v16 Onexus-Geo by 39.99 eurosan accessory on sale that will be essential from January 1st. Philips 55PUS8010/12 by 379 eurosa good 55-inch TV with the brand’s Ambilight technology. Samsung Galaxy S25 Ultra He Samsung Galaxy S25 Ultra It is one of the best high-end mobile phones and since its launch it has been dropping in price with the arrival of numerous offers. Now, MediaMarkt has it for 1,079 eurosa price that will only appear if we are registered in the store. It is a mobile phone with a very good battery and a screen with anti-reflective treatment which is a delight. In addition, its software is one of the best on Android phones and will receive operating system updates for many years. Samsung Galaxy S25 Ultra (512GB) The price could vary. We earn commission from these links ZTE Nubia Flip 2 Folding mobile phones are, in general, quite expensive, but there are also models that are launched with a much more competitive price. He ZTE Nubia Flip 2 is the perfect example and is on sale at El Corte Inglés for 499.90 eurosalthough PcComponentes has it as 454.98 eurosalthough only in black. On the outside it integrates a 3-inch screen and internally it comes with a 6.9 inch foldable screen. Its processor is the MediaTek Dimensity 7300X and it has 256 GB of internal storage. ZTE Nubia Flip 2 (256GB) The price could vary. We earn commission from these links MacBook Air M4 There are many offers that the MacBook Air M4 since its launch, thus becoming one of the ones with the best quality-price ratio within the Apple catalog. By 949 euroswe are talking about a light and powerful laptop that incorporates the M4 chip of those from Cupertino. It has an excellent screen and is ideal for both working and, above all, studying. MacBook Air M4 (16GB, 256GB) The price could vary. We earn commission from these links Beacon v16 Onexus-Geo On January 1, it will be mandatory to carry a beacon or beacon in your car. V16 emergency lightso it is advisable that we buy it before we forget. It must be approved to comply with a series of essential requirements. Since they are not particularly cheap, the Onexus-Geo It is presented as a good purchase option, since it is on sale at El Corte Inglés for 39.99 euros. It has instant connection with the DGT, includes a GPS module, has prepaid connectivity until January 1, 2039 and includes an LED light to know if the battery is low, among other things. The price could vary. We earn commission from these links Philips 55PUS8010/12 Philips televisions generally have a very reasonable price, especially when we find them on sale. The model Philips 55PUS8010/12 Right now it is on sale at El Corte Inglés for 379 euros, a good price considering that it is a 55-inch television with technology Ambilight of the brand. Additionally, it is compatible with HDR10+ and Dolby Atmos and works with both Alexa as with Google Home. Philips 55PUS8010/12 (55 inches) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | MediaMarkt, El Corte Inglés and Compradicción (header), Samsung, ZTE, Apple, Onexus-Geo, Philips In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs

Bhutan and the 800,000 ID cards with Ethereum

Bhutan does not measure its quality of life by Gross Domestic Product (GDP). It is measured by an indicator called Brutal National Happiness (GNH). The small South Asian country is also peculiar for other things. For example: his spectacular commitment to cryptocurrencies. Not as a reserve of value, but attention, as a way of identifying its citizens. what has happened. Bhutan is migrating its national identification system with one based on the Ethereum blockchain, the second most important cryptocurrency in the world by capitalization. That ID system integration with Ethereum has already been completed, and the migration of all Bhutanese resident credentials will be completed in the first quarter of 2026. A very royal ceremony. Ayya ​​Miyaguchi, president of the Ethereum Foundation, explained in X how he traveled with Ethereum co-founder Vitalik Buterin to celebrate the launch ceremony of this new national identity card in Bhutan. They accompanied the Prime Minister of Bhutan, Tshering Tobgay, and the young prince of the kingdom, Jigme Namgyel Wangchuk, who is 9 years old, at this event. Let us remember that Bhutan is actually the Kingdom of Bhutan and as a form of government it has a constitutional monarchy. A country dedicated to cryptocurrencies. Bhutan has been clearly favorable to this segment for years. The country has been silently mining bitcoin in the Himalayas for years, and has not gone beyond accumulating bitcoin. In fact, it is the fifth country in investment in bitcoin: it currently has 11,286 bitcoin, which is equivalent to 1,084 million euros. The only countries that have more bitcoin are the US, China, the United Kingdom and Ukraine, all of them with many more resources and populations (Bhutan has a population of 800,000 people). They had already tried other cryptos. This is not the first move Bhutan has made to move its identification system to a cryptocurrency-based one. In August 2024 Bhutan announced the migration successful of their identification system to the Polygon blockchain, another popular cryptocurrency, but they had previously used another lesser-known crypto platform called Hyperledger Indy. The ButhanNDI App, available in the App Store, it has a very low score (1.6 out of 5) in the 65 votes registered. Independence and decentralization. The Ethereum blockchain prevents Bhutan from being dependent on a single technology provider or centralized infrastructure, strengthening its digital sovereignty. The official announcement itself talks about how Bhutan will benefit from the improvement in “security, transparency and resilience” of the identity system. You control your identity. The Ethereum organization itself exposes the advantages of this alternative to provide a “decentralized identity” through decentralized identifiers. That means that citizens can expose some of their personal information without depending on a government database: control over the data is moved to the individual. But also risks. Among them, that of privacy. The Ethereum blockchain is public, and although only hashes and references to operations are noted, an identity system is especially delicate. Ethereum’s structure may impose certain fees when trading that data. There is also the fact that applying this technology can cause a digital divide to appear between citizens, in addition to raising technological dependence on third parties such as developers or security experts who know this blockchain. Spain and Europe are going another way. For years the European Union has dreamed of having its own pan-european identity card. Our “digital wallet“It will include our ID, our driving license, a payment wallet and a password wallet, all in the same application. This app, which theoretically will be voluntary, will actually be mandatory, and its implementation and characteristics have already been raised many doubts and criticism regarding the privacy and security it will provide. There is no intention in this project to propose the use of a decentralized blockchain: the eIDAS 2.0 regulation, which requires compliance with the GDPR, the right to rectification and the right to be forgotten, for example, make it incompatible with the immutability of Ethereum. Image | Taktsang Monastry | traxer In Xataka | Didit is the Spanish project that already offers what Europe wants to end up having: a digital identity for everything

Bill Gates has been a famous “workaholic” but he knew who to hire to solve problems: the lazy ones

Bill Gates is one of the most decisive figures in the evolution of technology of the last 40 years. Found one of the most innovative companies of his time can only be achieved through a lot of work. However, Bill Gates himself has stated that he can be a little lazy at times. The technology magnate has been away from the first line of command at Microsoft for some time, and he dedicates all his time and fortune to the philanthropic work carried out since foundation he created with his ex-wife Melinda Gates. The Bill and Melinda Gates Foundation invests in projects that encourage development, education and well-being of people in developing countries and at risk of social exclusion. One of his recent hobbies related to raising awareness about these socially conscious investments has been to create the Unconfused Me podcast in which he chats with personalities related to the scientific, teaching or business fields. In one of his last talks with San Khan (founder of Khan Academy) the magnate confessed that In his school days he was quite lazy. With an intelligence quotient (IQ) of 160, Bill Gates He has always had a knack for mathematics.. However, the millionaire himself confessed in his autobiographical book ‘Source code: My beginnings’he always tried to do as little as possible in class to pass the law of least effort. In eighth grade, his teacher reproached him for his attitude: “How can you be so lazy? You could be very good at this,” the teacher told him. “But we’re not doing anything interesting. I had this idea that the less effort you put in, the cooler you are.” Bill Gates states that, that teacher was crucial in his life since thanks to him his attitude towards learning changed since the teacher provided him with books and resources that encouraged his interest to continue moving forward and achieve a goal. Put a lazy person to solve a problem Bill Gates took his attitude towards effort to the extreme in the early years of Microsoft, when was able to remember car license plates that were parked in front of the Microsoft offices and relate them to their employees to know, at a glance through the window, which employees were still in the office and which had already gone home. In a so competitive scene As is the case with technological innovation, it is surprising to come across a phrase attributed to Bill Gates: “I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it.” However, in it we can see represented the Bill Gates lazy and unmotivated in his school years. In reality, it’s not that Bill Gates is excited about being surrounded by sloths, but rather the meaning of his statement aligns with what he learned from his eighth grade teacher: the important thing is to have a clear objective. If your goal is not to overwork, then you will find a way to get the job done as easily as possible. The motivation to do something has been so important in Bill Gates’ career that even people around him have used it as a tool to prevent the technology magnate from neglecting his duties at the helm of Microsoft. In Xataka | Bill Gates was so obsessed with driving a Porsche 959 that he managed to change the laws that prevented him from doing so Image | Flickr

which cars can circulate and which rest on October 18

Third week of October… You know what that means: with us, the restrictions of Today No Circula Saturday. Because in addition to a few days of rest, the weekend is also synonymous with restrictions. If you still don’t know what we are talking about, it is because you are not aware of the project devised by the CDMX Environment Secretariat (SEDEMA) with which you try to breathe the quality of the air we breathe. As? The fact that? Let’s explain it. SEDEMA seeks a clear purpose: improve air quality in the metropolis. The strategy is simple, at least on paper, forcing more vehicles to remain parked. The consequence is direct: fewer cars in circulation equal cleaner air for everyone… particularly in areas where this measure is in force. It is worth clarifying that Hoy No Circula does not operate throughout the national territory, but is specifically active in the 16 municipalities that make up Mexico City and in these municipalities in the metropolitan area of ​​the State of Mexico: • Atizapan of Zaragoza • Coacalco de Berriozábal • Cuautitlan • Cuautitlán Izcalli • Chalco • Chicoloapan • Chimalhuacan • Ecatepec de Morelos • Huixquilucan • Ixtapaluca • Peace • Naucalpan de Juárez • Nezahualcoyotl • Nicolas Romero • Tecámac • Tlalnepantla de Baz • Tultitlan • Chalco Valley What cars and license plates does Hoy No Circula Saturday affect? Now that we know the territorial scope of application, what specific limitations should we consider? Basically, on Saturdays there is a driving ban… although only for certain vehicles. The restrictions do not apply uniformly nor do they operate under the same criteria as workdays. As seen in the table above, during the regular week it is the vehicle’s hologram that determines who circulates and at what time. However, on Saturdays they operate with a particular mechanics, where some cars alternate their days of rest while others can never move. Under the current scheme, we can identify three different scenarios: • Vehicles authorized to travel every Saturday • Vehicles forced to remain off the road every Saturday • Vehicles that alternate, resting on alternate Saturdays These limitations, it is worth noting, do not remain active for 24 hours. The application period runs between 05:00 and 22:00. This means that during night hours it is possible to move without considering any limitations. So, how to correctly interpret Saturday’s Hoy No Circula? Basically, those who are included in the restrictions must refrain from using their vehicle to avoid financial penalties. For this reason, it is essential to verify whether or not it is appropriate to keep the car at home. To begin with, all vehicles carrying hologram 2 are prohibited from circulating on any Saturday, without exception. On the contrary, those with holograms 0 and 00 enjoy total freedom of mobility since they are considered low-polluting emission units. The bearers of hologram 1 They require greater attention because they operate through a rotating system. During this day, as it is the first Saturday of the month of May, vehicles with hologram 1 whose license plate ends in an odd number must rest. Next weekend the situation will be reversed, but this Saturday, October 18, 2025, both those with hologram 2 and those with hologram 1 with an odd number plate termination must remain parked. Next week it will be time for hologram 1 with a plate ending in an even number to rest. However, there are exempt categories that can circulate without limitation: • Electric, natural gas or hybrid technology vehicles • Units registered with plates for people with disabilities • All those intended for urban public transport services (including funeral services) • Those dedicated to school or passenger transportation • Those assigned to public security and/or civil protection If these provisions are violated, the financial penalty ranges between 20 and 30 times the Measurement and Update Unit (UMA), resulting in amounts between 1,924.40 pesos and 2,886.60 pesos. Photo | Darwin Vegher In Xataka | Pollution is not only making you live less and worse. It’s also making you dumber

WhatsApp will test a way to punish those who insist without a response

WhatsApp has been part of our routine for years. It is one of the first applications that we install when changing mobile phones and the one that we use the most to keep in touch with family, friends or co-workers. What started as a simple channel for personal messages has become a much broader space, where groups, communities and companies coexist. Today, between notifications and pending conversations, it is common for us to receive messages that we did not even expect or from people we do not know. As WhatsApp has grown, so has the feeling of overflow. The conversations multiply and, among them, more and more messages that are not of our interest sneak in. From announcements to service reminders. For many users, distinguishing what is important has become a constant task. That scenario has led the company to explore new ways to limit abusive shipments and regain some of the lost control. New message limit. As confirmed by the companyis testing a feature that restricts how many messages can be sent to contacts who don’t reply. In practice, this means that both users and companies will have a maximum monthly number of attempts before they are unable to continue writing. The counter is only reset when the recipient responds. With this, WhatsApp seeks to stop spam without affecting normal personal conversations. Notice within the app. TechCrunch notes that When a user or company is close to reaching the monthly limit, WhatsApp will show a notification with the exact number of messages sent to contacts who have not responded. The notice appears in a pop-up box that acts as a reminder to avoid temporary blocks. The company has not yet specified what the exact limit is, as it is testing different values ​​before implementing it definitively. Test in several countries. WhatsApp has confirmed this test will be active in several countries in the coming weeks. The company insists that most users will not notice changes, since the cap is designed for those who send mass messages or do not receive a response. In principle, the measure seeks to affect only behaviors considered abusive, not the daily use of the application. The new limit is not an isolated movement. Over the last year, WhatsApp has launched various tests to stop abuses on its platform. In July 2024, it began experimenting with limits on the number of marketing messages a company can send per month. It has also extended caps on broadcast lists and bulk messages. Doubts to resolve. As we say, WhatsApp has not revealed the exact number of messages allowed or how long the test phase will last. Nor has it detailed whether the limit will be the same for individual users and business accounts. Meta is testing different values ​​and seeing how it affects user behavior before deciding on its final implementation. In the end, many of us know what it’s like to open the application and find several pending messages. Some matter, others we don’t even know where they come from. The test will tell if you really manage to put a stop to excess without complicating daily conversation. Images | freepik | Daniel Korpai In Xataka | MrBeast has been giving money to his followers in his videos for years: now he wants them to be the ones to give it to him

plasma in a nuclear fusion reactor, in color and at 16,000 fps

Seeing the inside of a nuclear fusion reactor is, for obvious reasons, complicated. We are talking about temperatures of millions of degrees Celsius, hotter than the core of the Sun. However, the British company Tokamak Energy has just given us unprecedented images of what is happening inside its ST40 spherical reactor: a video in full color and at the incredible speed of 16,000 frames per second. An unprecedented ballet of colors. What we are seeing in the video is, in essence, the choreography of the elements within the tokamak. The ST40, like most of these reactors, uses hydrogen isotopes (deuterium in this case) as fuel. When this gas turns into plasma, it emits a characteristic pink light, which dominates the scene. But the interesting part begins when researchers introduce lithium, which glows red. And no, this is not just a visual spectacle. Every color, every bright filament we see in these images, is a gold mine of information that is helping scientists solve one of the biggest challenges on the long road to commercial fusion energy: how to tame plasma so that it does not degrade reactor materials. What exactly are we seeing? In the images, we see how small granules of lithium are injected into the reactor chamber. Upon entering the outer, colder areas of the plasma, the neutral lithium is excited and emits an intense crimson red light. As they penetrate the hottest and densest regions, lithium atoms lose an electron, become ionized (becoming lithium ions), and begin to glow greenish. Once ionized, lithium no longer moves freely. It is forced to follow the invisible, but very powerful magnetic field lines that confine the plasma. Those green filaments that we see dancing in the video are, literally, the lithium drawing the magnetic cage of the reactor. What is all this for? The lithium acts as a protective shield for the reactor. Recording what happens in color is not easy, but it helps identify whether the impurities that Totakak Energy is introducing into the reactor radiate in the expected place. And if the lithium powders penetrate to the core of the plasma. This experiment is part of research into a mode of operation called the “X-point radiator” (XPR) that uses elements such as lithium so that the edge of the plasma radiates and loses a large amount of heat before touching the reactor walls. It is a protective “atmosphere” that cools the plasma just at the last moment, reducing component wear without sacrificing core performance. The advancement of Tokamak Energy. This approach is the centerpiece of the Dell ST40 upgrade program, which has received funding from the US and UK energy departments. The goal is to coat all the components that face the plasma with lithium, a technique that has already been demonstrated in other laboratories, such as Princeton, to improve plasma performance. This type of visual diagnostics complement the incredibly complex systems that are being installed in reactors such as the JT-60SA in Japan, the most advanced tokamak in the world currentlywhich uses lasers to measure plasma temperature and density indirectly. A global career. While colossal and institutional projects such as ITER They mark a long-term pathwhich plans its first deuterium-tritium experiments by 2039, more agile companies like Tokamak Energy are exploring new designs and technologies, such as spherical tokamaks and high-temperature superconducting magnets, to accelerate the arrival of commercial fusion. The closure of the historic JET reactor in the United Kingdom, who said goodbye breaking an energy recordmarked the end of an era, but its legacy is the foundation on which all these new advances are built. This new window into the heart of plasma is not only visually impressive. It is a small step that brings us a little closer to the goal of replicating the energy of stars on Earth. Nuclear fusion just got a lot more colorful, and that’s great news. Image | Tokamak Energy In Xataka | While the West still waits for fusion energy, China has found a shortcut

Who or what excavated the ravines on Mars? The answer is even stranger than we always thought

For years, we have seen images of strange grooves in the dunes of Mars that seemed to have been carved by liquid water, feeding the hopes of finding conditions for life. But the reality, as often happens in these fields, is much stranger and fascinating as shown a new study published in Geophysical Research Letters which not only confirms that the culprit is carbon dioxide ice, but has discovered a completely new mechanism that seems straight out of science fiction. The study. Dr. Lonneke Roelofs of Utrecht University, lead author of the study, described it in a way that will be familiar to many of us: “I felt like I was watching the sandworms from the movie Dune.” And it’s no wonder. In his experiments, he saw blocks of dry ice not only slide, but literally burrow and dig into the sand with explosive force, a phenomenon never before observed. Recreating Mars. To solve the mystery, the research team used the martian simulation chamber ‘George’. Inside this two-meter cylinder, they recreated the conditions of Mars’ thin atmosphere, which has a pressure of only 700 pascals compared to Earth’s 100,000 pascals. The experiment was simple: place a tray with dune sand, adjust the inclination and drop blocks of CO₂ ice from the top. Here the process that was being sought was that of sublimationthe direct passage from solid to gas. On Earth, this is a calm process, but on Mars it is extremely violent. The enormous temperature difference between the ice and the sand on which it is located, combined with the low pressure, causes the CO₂ to expand explosively and generate immense force. Results. In this case, the team discovered that the ice blocks moved very differently depending on the steepness of the slope. On steep slopes (>22.5º) the ice block slid rapidly, at about 0.8 m/s, over a layer of gas, almost floating. This movement created straight, shallow channels with almost imperceptible ridges. This is something that coincides with the channels seen in the highest parts of the Martian dunes. In the case of gentle slopes is where the real magic happened. The block moved very slowly, at about 0.0003 m/s, and instead of sliding it was partially buried in the sand. Explosive sublimation threw grains of sand ballistically in all directions, carving a deep channel beneath the block and with high ridges on its sides. This ‘digging’ movement perfectly explains the deep channels, high ridges and sinuous curves that for so long They baffled scientists. But finally, when the block finally stops at the foot of the dune, the sublimation effect continues to occur and generates the characteristic pits. The importance. These findings are very relevant to understanding Mars as a planet. First of all, the results confirm that one of the most active and striking phenomena is driven by CO₂ processes, without the need for have liquid water. In addition, it gives us a physical model that explains all the strange characteristics of the ravines. Sharp curves, for example, are not due to the flow of liquid, but to an excavating block that changes course due to small irregularities in the terrain. Finally, the formation of these ravines requires very specific conditions, such as sufficient accumulation of CO₂ ice in winter and sufficient solar radiation in spring to heat the sand and cause violent sublimation. In short, the mystery of the grooves in the Martian dunes has been solved, and the answer is not the water we long to find, but a violent and exotic physical process, more typical of an alien planet. Images | Daniele Colucci POT In Xataka | NASA has a plan to speed up our arrival on Mars: crash things into its surface

Calls and SMS pretending to be our bank are the past, scams with AI cloned voices are the future: Crossover 1×26

Scams are a lifeless thing. They surround us and they flood us because we have never been more connected and more distracted. And scammers and hackers know this and try to get more out of it. And that’s how it goes for us. We talk precisely about that reality in this episode in which Jaume Lahoz has as a special guest Maria Aperadoran expert in cybersecurity and criminology, and who makes an exhaustive review of the techniques that are most used to scam us. The ones before, and the ones now. Thus, it tells us about banking scams and identity theft, but also about the danger that the user faces when they install fake applications or when they resort to pirated software and broadcasts: in many cases, saving some money to watch a match or be able to play a video game can make let’s install some malware without realizing it and, of course, ending up being very expensive. But all these methods are now added the danger posed by artificial intelligencewhich allows cybercriminals to attack more and better than ever. especially with deepfakes and cloned voices that can end up convincing us… and ruining us. There are, of course, ways to protect yourself and to avoid possible scares. María Aperador tells us about all of them and opens a door to hope. As that one said, be careful out there. On YouTube | Crossover

MrBeast has just revealed what his new business adventure will be: becoming a banker

Jimmy Donaldson, better known as MrBeast, is the best example of maverick entrepreneurwhat has happened to do videos for your channel from YouTube to lead a multi-billion dollar business project. Your best move: diversify. First there were the videos, later his own production company, a brand of very very profitable chocolates and now…a bank. According to one trademark registration applicationthe popular youtuber plans to become a banker from an app installed on your smartphone. A mobile bank: what do we know so far? According to the application submitted Before the United States Patent and Trademark Office, published by different American media on October 13, the company Beast Holdings, LLC, which brings together the different business branches of MrBeast, has registered the trademark “MrBeast Financial”. According to the description of the application, the new brand not only aims to offer a banking app, but also supports associated services of personalized financial advice, insurance, instant money transfers and a robust section for operating with cryptocurrencies. Although no release dates or technical specifications of the app have yet been communicated, public documentation shows the intention to offer payment services in digital assets and decentralized commerce, all managed from a simple mobile interface and focused on young users. As and how they point from Business Insiderone of the requirements for filing a trademark application is an affidavit of firm intent to use the registered trademarkso it seems that, although a presentation date for the project has not yet been announced, MrBeast’s plans to enter the financial market have been launched. MrBeast and the crypto world MrBeast’s history in the cryptocurrency universe is nothing new. Various sources highlight that the youtuber has recognized investments in digital currencies ranging between 1.5 and 2 million dollars in bitcoin and recurring mentions of their operations with NFTs and other tokens. An investigation estimated that, between 2021 and 2023, MrBeast would have achieved profits of worth between 20 and 23 million dollars with cryptocurrencies. However, it is one thing to operate with greater or lesser success with cryptocurrencies or investments, and quite another thing is to venture to create a Fintech platform from scratch that bears your name. “You’re risking the reputation of your brand,” Josh Gerben, a trademark attorney who advises entrepreneurs and celebrities, told Business Insider. “If you’re in an energy drink or a clothing line, the chances of something going wrong are pretty low.” However, the advisor highlights that it is unusual for a content creator like MrBeast to delve into such a regulated and cumbersome sector as is the banking. A recent example is found in X, Elon Musk’s social network that since the millionaire bought it wants to return to the origins of his name to turn it into a banking app from which to make payments and money transfers. Obtaining the necessary permits is being a bureaucratic labyrinth even for someone as bold as Musk. The millionaire YouTuber has collaborated being the visible face of applications and financial services before, but it is the first time that the popular creator is in charge of a financial project of these characteristics, especially considering that in 2024 it was revealed that, who really acts as financial director of his fortune, it was his mother. In Xataka | MrBeast has discovered a much more lucrative business than making videos on YouTube: selling chocolate Image | Prime VideoUnsplash (Edi Kurniawan)

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