Xiaomi has lost 800 million dollars in its first year selling electric cars. It is excellent news for your future

Nine months in the market have been enough to show that Lei Jun was not wrong when he decided to bet on electric cars. The company announced the Xiaomi Su7 in December 2023. In April 2024 the first deliveries arrived. In December I already touched with the fingers Strain its only electric car as one of the 10 new energy models (plug and electrical hybrids) in China.

Now, the company has submitted results and has updated its upward forecasts. 2025 will be the first full year in which, at least, one of its electric cars is on the street. In 2023 they did not sell a single electric car. In 2025 they aspire to place in the market 350,000 units.

With the data collected by Clean Technicait is very likely that the Xiaomi Su7 will be placed among the 10 best -selling cars of new energy in the Chinese market, despite competing with settled brands that offer much cheaper vehicles such as the Byd Seagull or the Wuling Hongguang Mini.

The 2024 results have been a definitive support for the strategy.

Results that take away the hypo

Until now, Xiaomi had announced that I hoped to deliver 300,000 electric cars in 2025. However, the presentation of 2024 results has served to update those figures in another 50,000 additional units.

In addition, of the Xiaomi Su7, the company is expected to launch the market Xiaomi Yu7an electric SUV that points directly to Tesla Model and as the great rival. It is no accident that Elon Musk’s are valuing the launch of a cut version of your SUV best -selling electric in the Asian country.

But what has really been a support for the company has been Xiaomi Su7 Ultra. The most capable electric car sells dream benefits at a ridiculous price. On paper, it improves the performance of a Porsche Taycan but is sold to a third of its price.

The announcement, as expected, has ended up unleashing madness. Lei Jun confirmed That in three days they have sold all the production they had scheduled for 2025, confirming more than 10,000 sales. In those three days there were a total of 19,000 reservations, so the demand of the car almost doubled the annual production in 72 hours.

Xiaomi first year data selling electric cars

All this has had a brutal impact on your accounts:

• Xiaomi has already delivered more than 200,000 cars.
• The net profit of the company has increased by 41% (3,760 million dollars) compared to 2023.
• Total sales of the company have grown by 35%.
• Their cars already suppose 10% of the company’s income.
• Between 2021 and 2025 it has spent 3.3 billion dollars on the development of the electric vehicle and its entire ecosystem.
• He plans to continue spending another 4.2 billion dollars in investigation in 2025.
• They lost around 800 million dollars in their car division.

That loss of 800 million of dollars should not be a big problem for the company. Keep in mind that only in 2025 will almost double the cars that it has put in the market so far. In addition, the performance of the Xiaomi Su7 Ultra and the arrival of the Xiaomi Yu7 should help them make the investments already made.

And not just that. From Fortune They emphasize that the company values ​​its performance in the automobile market because the company helps to comply with its brand image and raise it. Competing from you to you with Porsche and Tesla gives the company a value that until now did not.

In addition, from Xiaomi they already assure that In 2027 They hope to export their first cars outside their borders, which should give a new push to its portfolio and continue to press so that the electric car becomes a fundamental pillar in the company’s strategy. If it is not anymore.

Photo | Lei Jun in X

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