On March 16, 2023 we wrote in Xataka that BMW prepared the launch of a head-up display (HUD) in its Neue Klasse. Then it was already warned that we would see it, for the first time, in a car on the street in 2025. The chosen one is the new generation of the BMW series 3, which promises to be a revolution for the brand in many ways.
What BMW announced two years seen, Xiaomi has put it on the street a few months.
2023. How many screens are too many screens? With these words we titled in Xataka Our article on BMW’s announcement to put on the market a head-up display little less than infinity. One that crossed the entire width of the vehicle and that will serve to offer precise and personalized information for each passenger.
The strategy continues to delve on the path that the company has taken. In recent years, BMW has been one of the companies that More has opted to give it personality To its infotainment systems with very good quality and size screens in the center, instruments of instruments at the height and an HUD with graphics of all kinds. He has even put A huge screen for rear passengers of the most expensive Berlina.
Two years of the same. But two years later we remain the same. He BMW Panoramic Vision He surprised first but began to lose strength as time has passed. We have seen it in the CES de Las Vegaswe have seen it At the Münich Mobility Fairwe have seen it, again, in the advances of the future Neue Klasse…
In short, the launch of a functionality that Xiaomi, which put on the market its first car a year ago has just presented for its future electric SUVs, has been priming two years. Taking into account that the first car we see from that Neue Klasse It will arrive at the end of 2025everything indicates that Xiaomi is going to pass the German firm on the right.
Hypervision Hud. This is what this alternative to the BMW HUD is called that will incorporate the Xiaomi Yu7. As we have seen during your presentation, the projection on the windshield will occupy the entire width of the vehicle and inform the passengers of the information that most interest them.
For example, in front of the driver we will have the instrument chart and in the central area of navigation. But the car also has specific graphics for when it is stopped carrying the battery or we want to select a specific music album.
The image of Lei Jun, CEO of the company, with all the graphics that the driver has available to configure that giant HUD to his liking is shocking. We read, for example, data on consumption, driving assists, browser, a stopwatch …
More than a novelty. The incorporation of this panoramic hud into the new Xiaomi electric car is not only an aesthetic novelty, it is a clear example of how the industry is. Each announcement of the European industry has years (yes, years) of planning, development and implementation. In China, however, it is deciding and executing in record time.
Kevin Williams, journalist of InsideevsI explained it well in an article entitled I have been in China and led dozens of electric cars. Western manufacturers are lost. In him he explained how the interiors of Chinese cars had overwhelmed him on a trip to the country and how far from Europe. Also our partner Javier Lacort had the opportunity to sit in an ultra xiaomi or check Where is Byd and its luxury brands In the Asian country.
In Xataka We have had the opportunity to speak between scenes with workers from Chinese brands such as Byd or the Chery group that have passed through European companies of the Volkswagen or Stellantis group. All of them have confirmed that Chinese companies work at an inconceivable pace for the European industry.
An anecdote that is not so much anecdote. In fact, one of these workers told us that when he worked for the Volkswagen Group every small change in the touch of the car or in the equipment, a bureaucratic tangle, the filter of various departments and, in the best case, the approval to be implemented in the update of half commercial life or in the next generation. That is, these changes would come years later.
However, in Xataka We have known that one of these Chinese brands was testing preserving units in Spain that did not like in their first test in terms of tires and tact of the direction referred to. Between two and three later, those cars reached the market with all the changes in equipment and touch of the direction already carried out.
It is not the only case. Beyond these two specific cases, the rhythm to which China is subjecting the news launches in electric cars is putting the ropes against the way of acting to the industry. In Europe we continue to announce the launch of “Cheap” electric cars two and three years old. Meanwhile, Byd has just brought to the European market the Byd Dolphin Surf that with aid and discounts can remain in less than 12,000 euros.
Another good example is Volkswagen. Its software and platform development strategy has been such a disaster that they burned billions in the development of only two cars (Audi Q6 e-tron and Porsche Macan Electric) that, In addition, they were delayed. In fact, the group came to send engineers to China to learn from their work methods and has reached an agreement with Xpeng To provide Audi with a new platform.
Nor does Renault escape. Luca de Meo, his CEO, He has reiterated On multiple occasions that one of China’s competitive advantages is that they work at a much faster rate than that of Europeans.
Photo | BMW and Xiaomi
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