Xiaomi has presented Solid quarterly results: total revenues of 111.3 billion RMB (+47.4% year -on -year) and an adjusted net profit of 10.7 billion (+64.5%).
But the key is in another fact: its electric cars already suppose 16.7% of the billing, despite continuing to generate operational losses.
Why is it important. Xiaomi is not competing for immediate profitability. You are buying time, quota and position.
Your strategy: lose money now to dominate later. As Amazon in electronic commerce. As Tesla in automotive. And like them, Xiaomi plays in the long term.
Between the lines. Each car is still deficient. But less and less. In the first quarter it has reduced losses while increasing production: 75,869 cars delivered, 8.9% more than the previous quarter. The loss per unit is narrowed.
It is a deliberate strategy. Invest now, dominate later. Just as Amazon did, which spent two decades in losses until it is left without rivals. EITHER Tesla, who did not see profitability until four years ago.
The backdrop. History is not just cars: it is vision. Of model. To build fast (Xiaomi’s car It took less than three years to go to the streets), and then have pacicity.
Xiaomi does not seek rapid profitability, but to consolidate as a weight actor in a key industry for the general future and for the particular Chinese. In fact, it has invested more than 100,000 million RMB in R&D from 2021 and plans to double that figure until 2030.
In perspective. Where others see losses, Xiaomi sees domain construction. Unlike its predecessors, it has a distribution network, a diversified technological base and a state that supports strategic industries. He doesn’t play alone. Play with wind in favor.
Main winner? Not yet. But it does seem to the player who has understood before anyone what it means to compete in the electric car in 2025: be patient. And have muscle. And in an industry in full rearrangement – with rivals such as Nio or Xpeng – that is more valuable than short -term benefits.
Outstanding image | Xiaomi
In Xataka | Xiaomi has managed to make a car massively in less than three years. This is how he has achieved
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