Six years ago, Tesla had the entire industry in awe. They had just announced the Cybertruckwith that futuristic design that left no one indifferent and Elon Musk boasted of his success: They had reserved 200,000 units in just three days. Things have changed a lot since then. Throttle problems, tires that don’t hold up and even pieces that fall off in motion. Sales are disappointing, so much so that Musk is starting to buy his trucks himself.
What is happening. That Tesla is having difficulty selling its truck It’s no secret. In 2023, Musk said they would be able to sell a quarter of a million Cybertrucks a yearbut the reality is that in 2024 they sold 50,000 units and this year things look worse. According to ElectrekMusk has come up with a way to mitigate these numbers: have his other companies buy Cybertrucks.
From one pocket to another. In addition to Tesla, Elon Musk also owns SpaceX and xAI, two of the companies that have begun acquiring Cybertrucks. We don’t know exactly why, but according to Elektrek, “hundreds” of Tesla Cybertrucks have been seen being delivered to the xAI offices this weekend. On the other hand, Many more Cybertrucks are being seen at SpaceX. Wes Morrill, chief engineer of Tesla Cybertruck, confirmed in Xthat SpaceX’s fleet of vehicles was being replaced by Cybertrucks, although it did not say how many they had purchased.
Disappointing sales. Although Tesla sales are starting to pick upit’s no thanks to his truck. In March of this year they had to reduce production line because they had only sold 6,500 units and they moved workers to the manufacturing of the Tesla Model Y. In the third quarter of the year they have only sold 5,385 units, which represents a drop of 63% compared to the same period last year. It is estimated that this year they will sell 20,000 units. These are figures very far from Musk’s dream that he intended to sell between 250,000 and 500,000 Cybertrucks a year.
Overstock. Is a serious problem for a car manufacturer because it blocks resources from the production line and storage. Tesla Cybertrucks pile up and the company needs to release them selling them cheaper than planned. Rumors suggest that Tesla has even considered selling it in Chinaa market where They were not planning to enterbut due to its size it could be the solution to the poor sales figures. The problem is that they would have to make changes to its design because it is dangerous for pedestrians, the same reason why not sold in Europe.
Image | Amparo Babiloni, Xataka
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