Everything blew in favor of Xiaomi with its first electric car. Until his clients began to see the qualities of SU7

A hood that does not work and some bumpers that deform with heat. More than a year after launching Your first electric carmonths after knowing all the details of Your most provisional version And, confirmed, a few days after it is revealed Your next electric SUVXiaomi is faced with his first major media crisis in his journey in the car market.

Until now, the Chinese company had achieved surprise To everyone. The production of its first electric car I barely gave to meet all the demand. So much so that the producing plant where their cars come out has become A tourist attraction.

When we were still rubbing our eyes, the Xiaomi Su7 Ultraan electric car of stratospheric benefits that exceeded those of the Porsche Taycan more powerful and that was sold at a price much lower than the German model.

But the honeymoon is over. A few days ago Lei Jun, CEO of the company, said it was facing one of the toughest moments at the business level and personnel that he remembered. In recent weeks, news that have were just a grain of sand have been accumulating.

Today they have a small mountain to save.

A hood and some pieces that deform

When Lei Jun referred to the fact that one of his worst weeks had passed at the head of Xiaomi, he referred, among other things, to the death of three people aboard his car. It is not entirely clear but it seems that the car caught fire after crashing when it carried the activated driving assistance system.

Although a fatal accident is a crisis that all companies have to pass They put a car on the street or a Autonomous Driving Systemin China an investigation immediately began to know what had happened.

Shortly after, the company itself began to capo the Xiaomi Su7 Ultra. Maybe for Avoid risksan update reduced by more than 600 hp the maximum power of Deportivo Electrico and it was warned that to unlock it, a test should be passed in a circuit. The complaints were so sound that the company reculled and unlocks the car again.

Days later Xiaomi faced a new fire. Now he had more than 400 demands on the table because some of the first owners of the Xiaomi Su7 Ultra complained that the Specific hood of more than $ 5,000in reality, it was worthless. Despite promising that it served to get the heat from the front zone, its structure was useless before this task and requested the refund of the value of the car.

From Xiaomi they have rejected this option and proposed to deliver to the buyers the original hood and those who kept it They would receive 20,000 credits In the brand store. However, many of them have refused to do so, claiming that the products have 60 days of withdrawal and that they want them to return the car’s money.

In Carnewschina They explain that the question of deceptive advertising demand is being a thorny issue in China. Beijing regulators have already failed in favor of the company, noting that they have not incur It should be double because they were deceived.

It is known that the company has stopped the deliveries of the sports electric car and that those who had a reserve made have been asked to contact the company. If not, the order would be suspended. Likewise, they have moved to those who reserve the car that the waiting times are no longer the same with what they had so far.

Capós that deform and an alleged defamatory campaign

In the middle of all this strip and loosen between consumers and company, in the last days images have been viralized that talk about the supposed poor quality with which Xiaomi cars are auctioned.

With different images, some owners are pointing out that one of The car’s hood pieces are poorly tight and that, even, it can bulge as a result of heat. Accompanied by images that you can see in Carnewschinasome Xiaomi cars owners point out that this piece is misaligned with the lighthouse and that it can deform.

The reasons to which it points are diverse, from a piece of worst quality than the rest of the car to a bad assembly or deformations due to extreme heat. At the moment, the company has confirmed that it will repair all the necessary interventions and has stressed that the Xiaomi Su7 Ultra is not affected because, according to the company, they use better quality pieces.

In fact, the company has transferred to the owners the recommendation to stop the car in extreme climate situations and not take refuge under a tree in case of strong storms. In addition, they have a claim for these phenomena from the application itself.

However, from Xiaomi they believe that the flood of news that has arrived in a few weeks is not accidental. The technological giant points out that he is suffering an attack towards his image to reduce the impact of the launch of the Xiaomi Yu7, an electric SUV that they will present on May 22.

As reportedthere are 10,000 accounts in social networks that work with bots to defame the company through rumors or false information. Lei Jun, CEO of Xiaomi, shared in his social networks the statement of the company’s legal team: “Internet is not a space without law. Xiaomi will decide legal measures to protect our legitimate rights against slander and malicious attacks.”

Photo | Lei Jun on Twitter

In Xataka | All cars depreciate immediately as soon as they leave the concessionaire. All but one: the Xiaomi Su7